Hard hitting advertising that deals with real world problems is hard to get right. Sometimes it can seem forced or end up turning something really serious into something trite. This work by Publicis Conseil though, has no such problems to deal with.
On the subject of child sexual abuse, this ad campaign uses incredibly illustration and a real sense of doom to break through the advertising clutter and really land its message.
See more below.
We recently concluded our miniature exhibition at the Stellenbosch Academy where creatives from across South Africa submitted work for a cause. We are proud to say that it was an incredible success, with R10 000 raised for Senecio, an NGO that supports people with disabilities.
It was such an incredible experience and so gratifying to be able to use creativity to help those in need! Please do take the time to check out some of the artwork below, there really were some incredible submissions.
To all of you who submitted artwork, thank you so much – we couldn’t have done it without you. And to those who attended the exhibition. We hope to see you around again soon!
What a fun piece by Halo, an advertising agency based in Johannesburg. To help bring Jacaranda FM’s commitment to more music you like and less fluff, they developed a billboard that featured a live lipsync to the music that was playing on the radio at the time.
Don’t believe it can be done? Check out the video below – it was all real!
What a great opportunity to use creativity for a good cause! Our students recently took part in the inaugural 8-i event in South Africa, where young creatives donate their time and effort to help NGOs and worthy causes improve their branding, design and communication tactics.
In the short time our students were allotted, we are proud to say that they produced an incredible amount of work – from PowerPoint templates through to letterheads, wireframes for apps, posters and wayfinding ideas as well as WordPress sites.
It really is amazing what you can achieve under a deadline with a good cause in mind!
To learn more about our students’ time at the 8-i event, please click here.
To see more pictures of the event, you can have a look here.
This one’s a goody!
KFC, along with Ogilvy Jo’burg, created limited edition laser cut buckets that can be transformed into story-telling devices. Through nifty use of a smart phone, these buckets help bring family time and storytelling back to the fore in a time when we really need them.
To see how they did it, watch the video below.
Acodomia is a language school in France that helps people to learn English. This campaign by Les Gaulois does such a great job of the feeling of not being able to express yourself properly. In a multilingual country like South Africa, this is something we have all experienced in one way or another – the feeling that the words you have to express yourself can’t quite live up to the thoughts in your head.
And to top it off, the art direction is just so much fun!
Ice cream is fun. We all know this! When you’ve got an ice cream in your hand, somehow everything seems just a little less stressful. This campaign by Y&R Buenos Aires brings that to life in such a fun way, with some great illustrations and really smart thinking.
With the payoff line: Once upon an ice cream, we see fairy tales we know so well reimagined with happy endings – all because of ice cream.
Check them out below!
We love some good craft beer package design! It always allows designers to be just a little more daring and out there. This work, by TILT, is no exception. With beautiful illustration, enormous detail and great use of type – this is the very best that craft beer packaging has to offer!
See more below, including some process shots (which we always love).
Bharat Sikka is an Indian photographer who has turned his lens to the contested area of Kashmir. This series, entitled: Where The Flowers Still Grow brings to life what life is like in Kashmir. Kashmir sits on the border between India, Pakistan and China and has seen a number of armed conflicts over the years. This unease and pain that has been felt by the people is further brought to life in the eyes of Sikka’s subjects – they don’t smile or pose, they stare directly into the camera. The landscape behind them is barren and harsh, but at the same time quite beautiful.
When it comes to capturing a place, a feeling and a people – you are not going to find much photography better than this. This is truly top notch!
See more of Sikka’s work here.
Having a funeral home as a client probably doesn’t happen very often in the advertising industry, so when one does come along it makes for interesting work! This campaign by Brad, an agency in Montreal, highlights the personalised service you get from the Lanaudière funeral home by pointing out that every death is unique. This is achieved by telling three incredibly unique stories about how people have died in the past, coupled with beautifully illustrated art direction.
Who said funeral home advertising had to be boring or ugly?