Hard hitting advertising that deals with real world problems is hard to get right. Sometimes it can seem forced or end up turning something really serious into something trite. This work by Publicis Conseil though, has no such problems to deal with.
On the subject of child sexual abuse, this ad campaign uses incredibly illustration and a real sense of doom to break through the advertising clutter and really land its message.
See more below.
We recently concluded our miniature exhibition at the Stellenbosch Academy where creatives from across South Africa submitted work for a cause. We are proud to say that it was an incredible success, with R10 000 raised for Senecio, an NGO that supports people with disabilities.
It was such an incredible experience and so gratifying to be able to use creativity to help those in need! Please do take the time to check out some of the artwork below, there really were some incredible submissions.
To all of you who submitted artwork, thank you so much – we couldn’t have done it without you. And to those who attended the exhibition. We hope to see you around again soon!
What a fun piece by Halo, an advertising agency based in Johannesburg. To help bring Jacaranda FM’s commitment to more music you like and less fluff, they developed a billboard that featured a live lipsync to the music that was playing on the radio at the time.
Don’t believe it can be done? Check out the video below – it was all real!
What a great opportunity to use creativity for a good cause! Our students recently took part in the inaugural 8-i event in South Africa, where young creatives donate their time and effort to help NGOs and worthy causes improve their branding, design and communication tactics.
In the short time our students were allotted, we are proud to say that they produced an incredible amount of work – from PowerPoint templates through to letterheads, wireframes for apps, posters and wayfinding ideas as well as WordPress sites.
It really is amazing what you can achieve under a deadline with a good cause in mind!
To learn more about our students’ time at the 8-i event, please click here.
To see more pictures of the event, you can have a look here.
This one’s a goody!
KFC, along with Ogilvy Jo’burg, created limited edition laser cut buckets that can be transformed into story-telling devices. Through nifty use of a smart phone, these buckets help bring family time and storytelling back to the fore in a time when we really need them.
To see how they did it, watch the video below.
Acodomia is a language school in France that helps people to learn English. This campaign by Les Gaulois does such a great job of the feeling of not being able to express yourself properly. In a multilingual country like South Africa, this is something we have all experienced in one way or another – the feeling that the words you have to express yourself can’t quite live up to the thoughts in your head.
And to top it off, the art direction is just so much fun!
Ice cream is fun. We all know this! When you’ve got an ice cream in your hand, somehow everything seems just a little less stressful. This campaign by Y&R Buenos Aires brings that to life in such a fun way, with some great illustrations and really smart thinking.
With the payoff line: Once upon an ice cream, we see fairy tales we know so well reimagined with happy endings – all because of ice cream.
Check them out below!