To launch their new trainer, the Nike React, Nike enlisted the help of Wieden+Kennedy and Media Monks to create an installation / activation in LA like no other! With custom built treadmills and a virtual reality rig, they made a real-world game where people were motion tracked as they played a game on the screens in front of them.
Sound complicated? That’s because it is!
This video below explains it so well. What better way to launch a new shoe, but showing people exactly what it can do!
When a Soccer World Cup or the Olympics comes around we can always rely on the big brands to do really impressive film ads. We’ve selected three of our favourites from this round from Beats, adidas and Nike respectively.
Have a watch and let us know your favourite one!
One of our Multimedia lecturers, Daniela de Lange, recently collaborated on the following short film, The Diver – for Batch TV.
The Diver: A short story about an insecure young woman who is self-conscious about her passion for diving.
For the diver, what she does and what she loves are two separate things. What she does comes at the cost of what she loves. She loves diving. This love demands an uncomfortable amount of self belief, perseverance and emotional investment. Insecure as she is, she does what she loves in isolation. In this way, the diver represents the things we truly love, but rarely get to, because we are so consumed by what we do.
B E H A N C E
C R E D I T S
Written & Directed – We Are Batch Tv
Illustration – Fran Labuschagne
Animation – Daniéla de Lange
Sound – Mount Wave Music
We recently had Just Design present to our second and third year Graphic Design students. They are a multi-disciplinary design agency with a focus on branding, packaging and innovation. They shared some of their work with us, showing the incredibly high benchmark they have set for good packaging practice and the icing on the cake for us was having two Academy alumni, Jolize Jacobs and Maderi Hoffman, presenting the work!
You can visit Just Design’s website here.
And you can visit their Behance profile here.
We love seeing big brands do good and this campaign by Lacoste in collaboration with Save Our Species is just spot on.
In order to raise both awareness and funds for Save Our Species, Lacoste did the unthinkable – they removed their crocodile from their iconic golf shirts and replaced it with 10 threatened species from around the world.
And the really smart part? Each run of shirts with that specific animal on it, is the exact same amount of those animals left alive in the wild.
Check out the video below!
We’ve all fought with printers in our lives. The paper gets stuck, the drivers aren’t working – there’s always something that can go wrong (and it almost always happens on a deadline, strangely enough).
But what if printers could be our friends?
The band OK Go, who are known for their incredible music videos, have made friends with printers in this video, synchronising and choreographing 567 of them to create this incredibly spectacle you see below. And before you ask – all of the paper used was recycled, the proceeds of which were donated to Greenpeace.
This is how design and branding meet to create something truly special. AC mcgarrybowen Mexico City conceptualised this ingenious piece of branding. A Samsonite luggage tag, designed to break if you luggage weighs more than 23kg – the weight limit for international flights.
Perfectly on brand and truly useful for people – this is how you do design!