Monthly Archives: May 2021

Bobbies – Packaging

Bobbies is a start up dog food company in Australia that focuses on high end dog food and treats – think handmade chicken broth and even dog ‘ice cream’! Their design, by Cornershop Design, is spot on – and we absolutely love the way they used an ice cream cone to indicate which of the products was an ‘ice cream’.

Check it all out below.

Klarna – Outdoor Campaign

We love how this outdoor campaign for Klarna (one of the UK’s leading buy now pay later services) uses street art style to stand out from the crowd in the busy streets of London.

This campaign features scannable QR codes on each execution, which take people through to a website dispelling certain myths about buy now pay later services. And of course there are hidden prizes on the pages too!

So special!

Chevrolet Bolt – Print Campaign

This smart print campaign by McCann Mexico for the Chevrolet Volt EV makes a very smart point. Using satellite maps and Google tech, the creative team mapped out every petrol station in three major cities and compared them to the amount of potential charging points (plugs), then represented them as you see here.

As the ads themselves say: Now you are out of excuses.

Student Spotlight – Max Junior Hlongwane

This week, we’re featuring Max Junior Hlongwane in our student spotlight. He’s multi-talented, with skills in music and photography. Today, we’re sharing a music video he created for 11eleven, a collective of which he is a part. We caught up with him in the interview below.

My name is Max Junior Hlongwane also known as Marko Morachin or Pastor Mason. I am a rapper, producer, DJ, photographer and culture curator. I am from Johannesburg, and also I am the founder of 11eleven and the co-founder of Delinquents Club.

The 11Eleven name derives from us being from the 011(JHB dialcode) and thinking of us as a 711 bus stop into and out of JHB. We are a group of friends that came together through our experiences in and of Johannesburg CBD. We found that the most positive way to reflect and express the hardships we have encountered in JHB CBD Is through making music and art together.

So, first off, congratulations! We are so proud! How does it feel to see your creative work out there?

I am very pleased to see how people are receiving the work out there, when we created this we had no idea how the reception will be. I am also very proud at the same time of everyone who was involved, there are several people from our workspace and people from outside that was willing to help, including random people from Johannesburg. So I would just like to send out my appreciation to each of them.

Tell us more about the project you worked on and your level of involvement in the project?

In 2017, we worked on a project called Experimental Equation, as a group of 10+ and we created a whole body of music for this project. Since then we have been sitting on “You don’t stand a chance” but without any visual content to accompany it. The visual component we just recently finished. As co-founder of 11Eleven, my role was to assist in creating a concept for the video.

Please give us some context into the work you created. And the creative behind it?

The inspiration for the name of the 11Eleven movement was derived from the Johannesburg telephone code, 011. The number 11 ties into various things that speak to us, a collaborative movement in Johannesburg, it speaks to the perfect timing of intuition, that brings together place and state of mind for us. It reminded us 7Eleven your one-stop-shop for everything.

So we decide to give our audience a one-stop experience, whichever one of the artist part of the 11Eleven movement you interact with or listen to, you will get that Jo’burg experience. 

The work comments on a variety of themes including how kids grow up in Joburg from both sides of privilege, creating something out of nothing, how everyone shares what they have however little.

The movement behind “You don’t stand a chance” was that living in a city challenges you to your core. You can only see what you are made of once you step out of your circumstances and take on the opportunities around you. Through the music video, we wanted to capture the Jo’burg city scenes, showing the hustler’s mentality trying to get it all.

What advice would you give your 16 year old self, and other young up and coming artists out there?

I would tell my 16-year-old self, it’s okay, don’t expect everyone to like the work you create. Don’t look for validation from others, keep going no matter what others may say, and do your best. Take the Bubblegum Club article, for instance, that was 3 years in the making. Working at this video and the music to get it to a place of recognition. This takes persistence and really hard work.

I realised you can’t wait for people to come along and tell you ‘now you are ready, you have got this’ you have to keep going regardless, the unexpected recognition will happen along the way.

What are you currently working on? And what is the plan for 2022?

Currently, I am a student at Stellenbosch Academy adding to my skills as a visual artist through photography. I am also working on a project to highlight the role of young black people in this world, looking at the breaking down the psychological barriers to geographical location and also the trading of cultures.

I want to show this narrative through the trading of information, working with various people. Showing how the new generation is trying to bring change within the creative community.

Performed by @11_freddy_k and @marko_morachin

Written & Directed @dick_reubin_ @open_eye_myrrh

Editors @laylaswart @themba.konela

DOP @the_lamb_that_wouldnt_sheep

1st AD @neohappygugulethuramosa

Camera Assistants @bantu_and_the_streets @sandilemadi

Featuring @thapelojsebogodi @sikelelwa_siks @b4bokang Styled by @aprblm

Youthforia – Packaging

This work by Universal Favourite for Youthforia takes ‘Gen-Z’ branding to the next level. They took a maximalist stance on beauty packaging design, which is at odds with the minimal aesthetic we’re used to seeing from beauty brands. And we must admit – this makes for a really exciting new take on the category.

SPCA – Print Campaign

Here’s a local South African campaign by Grey Johannesburg for the SPCA. It takes the stance that people should adopt dogs wherever possible instead of shopping for them, and uses smart art direction to bring this to life. They used the human tendency to see patterns and shapes in objects to make it seem as if the universe itself were telling you to adopt a dog. Smart!

Karoo Weekend

We recently took more than 40 of our photography students out into the Karoo for a weekend of shooting and learning. What an incredible experience!

Lecturer, Garyth Bevan, explains more:

More than 40 students attended the Karoo weekend away and found the experience something they would never have imagined before. The learning curve over the weekend was brilliant!

Students spent the night times over the weekend being exposed to star trail and light painting photography, from short minute exposures to hour long exposures, resulting in a range of creative images that will become part of an exhibition we present after the weekend trip.

Each year we plan daytime workshops which run throughout the duration of the weekend, and this year we experimented and played with analogue large format cameras, each student having to photograph a portrait in the Karoo landscape using Black and White 4 x 5 sheet film and large format cameras.

Each evening we looked at the work done the night before and lots of techniques and methods are shared during these sessions, allowing for better photography the next night out in the landscape for all.

Jana Glatt – Illustration

Brazilian illustrator, Jana Glatt, has a joyful style that perfectly lends itself perfectly to picture books. That’s just as well because today we’re sharing the work she did for the poetry book Poemas Com Maccarrão. We love how these have all come together!

You can see more of Glatt’s work on her website here.

Or you can visit her Behance profile here.

The Museum of Annoying Experiences – Multimedia

This work by PHANTOM for Zendesk is absolutely incredible. It imagines a future museum, set in the year 3000, where all annoying customer service experiences no longer exist. It features a full 3D environment to explore with clever content galore – we can only imagine how much work went into this!

Protip: Do not press the big red button that says ‘Do Not Press’.

You can visit the Museum of Annoying Experiences here.