Fierce Whiskers is a new entrant to the whiskey market from Austin, Texas. To get their brand off the ground, they turned to The Butler Bros, an agency that specialises in naming, narrative and visual design. The good news: The Butler Bros did an incredible job. Through smart, insightful design they were able to create a brand that is at once premium, authentic and trustworthy. It has all of the design cues one might want from a whiskey, giving it a sense of heritage, but it also stays entirely on trend with current liquor design.
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