Category Archives: Design

Porona – Packaging

Porona is a Chinese skincare brand with multiple variants based on the plants which go into the final products. This provided designers Ying He and Heng Wang with fertile ground as they created a number of different patterns and designs which speak to each of these plants. We love the mix of premium / luxe looking design with softer, organic illustration.

Take a look at the whole range below!

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Marc Armand – French Football Team Posters

Marc Armand is a French designer and art director who was given the task of graphically representing the new French soccer jersey for the soccer world cup. We absolutely love this work he did, which at once pays homage to traditional French design and typography while also taking inspiration from the technologically advanced fabric of the French football jersey.

You can check out his website here.

Just Design – Presenting at the Academy

We recently had Just Design present to our second and third year Graphic Design students. They are a multi-disciplinary design agency with a focus on branding, packaging and innovation. They shared some of their work with us, showing the incredibly high benchmark they have set for good packaging practice and the icing on the cake for us was having two Academy alumni, Jolize Jacobs and Maderi Hoffman, presenting the work!

You can visit Just Design’s website here.

And you can visit their Behance profile here.

 

Real Handful – Packaging

Real Handful snacks are a ‘nutritious snacking brand’ that aim to offer a fun way to snack on healthier options, instead of falling back on potato chips, chocolates or any other options which, while they taste great, are not very good for you in the long run.

Their previous brand identity was focused around the idea of ‘energy’ and they decided that they needed a full re-brand in order to position themselves better in the market. This they did with the help of Midday Design Studio and illustrator George(s) and the results are plain to see. With a bold, illustration-forward design, they immediately create impact and break through the proverbial clutter.

Take a look at more of the range below!

NYC Botanics – Print Campaign

With the legalisation of recreational marijuana in a number of states across the USA, brands are starting to pop up, offering a number of marijuana products. What’s interesting, from a branding and communications perspective, is that this is somewhat new territory. Yes, strains of marijuana always had imaginative names, which act as brands in their own way (local strains like ‘Durban Poison’ for example) but never before have they been able to be communicated so openly.

Here, we see a print campaign by GSW, an agency in New York that specialises in healthcare. It’s for NYC Botanics, a company which sells CBD oil products. These products, which are non-psychoactive, have a number of benefits, which we can see brought to life here. If you imagine a consumer who might never have interacted with marijuana before, there is clearly the chance for a little trepidation and fear – something these executions deal with really well.

Over and above the communication goals of this campaign, we’d just like to point out how beautiful the art direction and illustration are here. This is truly top-notch work. We do suggest you open these images and look at them in detail as they are very, very special.

Doyles Seafood – Corporate Identity

We all know that the best fish and chips come wrapped in newspaper. However, that’s not something a brand or restaurant can really own (and as we know, even litter can be an important touchpoint for your brand). What Doyles Seafood, an Australian brand did, was to redesign their entire corporate identity with the help of The Creative Method and designer Emma Lucia Newnes, taking inspiration from newspapers of old.

We see how this applies to the menu, which is presented as a ‘vintage’ newspaper, but also the packaging itself, with traditional fast food cartons and containers printed in newspaper-inspired motifs.

We love how the concept of this project was applied so strongly all the way through – it’s not just a new menu with the same old cartons, it has been designed from the ground up and this kind of strong branding is something consumers are coming to expect more and more.

Kudos all around! Now who is in for lunch? We know a great fish and chips place…

Riso D’uomo – Packaging

What incredible work by Here Design for Riso D’uomo, an Italian rice brand! This package design is inspired by old cathedral tiles from the Duomo in Milan, because the fields where this rice is grown can be seen from the Duomo itself.

With packaging this beautiful, there’s no need to have a cupboard! This is the kind of thing you want on show in your kitchen. It shows again just how important good design can be and how it can elevate something as (admittedly) boring as rice to an incredibly desirable object.

Stunning!