We all know that the best fish and chips come wrapped in newspaper. However, that’s not something a brand or restaurant can really own (and as we know, even litter can be an important touchpoint for your brand). What Doyles Seafood, an Australian brand did, was to redesign their entire corporate identity with the help of The Creative Method and designer Emma Lucia Newnes, taking inspiration from newspapers of old.
We see how this applies to the menu, which is presented as a ‘vintage’ newspaper, but also the packaging itself, with traditional fast food cartons and containers printed in newspaper-inspired motifs.
We love how the concept of this project was applied so strongly all the way through – it’s not just a new menu with the same old cartons, it has been designed from the ground up and this kind of strong branding is something consumers are coming to expect more and more.
Kudos all around! Now who is in for lunch? We know a great fish and chips place…
What incredible work by Here Design for Riso D’uomo, an Italian rice brand! This package design is inspired by old cathedral tiles from the Duomo in Milan, because the fields where this rice is grown can be seen from the Duomo itself.
With packaging this beautiful, there’s no need to have a cupboard! This is the kind of thing you want on show in your kitchen. It shows again just how important good design can be and how it can elevate something as (admittedly) boring as rice to an incredibly desirable object.
Every now and then a project comes around that makes you really sit up and take notice. This work by Nine Stockholm for Grönstedts cognac is one of those! What’s especially interesting about this cognac, Le National, though, is that it is only produced once a year in very limited quantities – never more than 1500 bottles. This creates an interesting design challenge, as every year they need to create an entire experience that is differentiated from the last, while still being premium, desirable and ultimately collectable.
It is clear that Nine, the agency behind this work, met the brief and more – this is some of the most exquisite packaging design we’ve seen in a long time. From the way that illustration is treated through to the box, the typography and the entire experience of the packaging – this is nothing short of world class.
Have a look at more of this work below.
To celebrate the year of the dog in China, Pepsi created these limited edition cans which were available in very short supply. The online-only method of getting them created a lot of hype around the campaign, with loads of people logging on for a chance to get their paws on these collectables. We especially love the dog kennel packaging concept!
Such a great example of how tactical use of limited edition design (with really great illustration) can make a brand more current and desirable.
Check out all the designs below!
When you release a really important shoe, like Nike’s new Vapormax, you need to do it with a bang. And this package design from Hovercraft Studio is nothing short of exactly what is needed! From the iridescent finish on the card, the crazy shape of the box to the way it opens – this is exactly the kind of packaging experience you want someone to have that really sticks with them. It is these small moments that when added up can really change the way someone feels about a brand. Everything matters!
This is such a spot on piece of design work! Check it out below.
Imagine a brand so powerful and well-known that you don’t even need to show the logo in its entirety for someone to recognise it… There can’t be many brands in the world with this much recognition, but this work by Cossette shows that with smart thinking – it can be done.
Here, they used the McDonald’s logo as a wayfinding device for billboards – indicating to drivers where to turn off to get to the closest McDonald’s – using just those iconic golden arches. This is just so smart! We love it!
When you look at the work that Pentagram does, it’s always top notch. Here, they’ve redesigned a Korean skincare company and created something anyone would be proud to display on their bedside table or bathroom cabinet.
Taking inspiration from old oil cans and other containers, they have created an entirely unique soft-touch range for Dr Jart+ with smart details such as; a wide pump signalling a more viscous product like lotion while a round pump is used for oils and liquids.
It wasn’t just a repackaging exercise though, but an entire rebrand – Dr Jart+ always used the ‘+’ symbol in their branding but Pentagram took it to the next level, using it as a logomark which can change based on the skincare range and what it does.
When it comes to incredible packaging and product design, it doesn’t get much better than this! Have a look below!