Category Archives: Design

Creanet – Magazine Design

Good publication design is harder and harder to find these days as we see a huge shift away from print and toward digital. What’s happened though, which suits design nerds like us endlessly, is that as print gets harder to come by it becomes more niche. That means that people will take bigger risks and spend more to make something worth keeping and cherishing, rather than something to simply throw away.

Enter Creanet, a Spanish design studio, who designed this incredible architectural magazine simply called ’12’. With a die-cut design that you can’t deny, this is how print stays relevant: Becoming super high end and absolutely collectable.

Now just to get our hands on one of these!

Rob Bailey – London Transport Posters

We never share work we don’t like, but this work by Rob Bailey and M&C Saatchi London for Transport for London is a real favourite. Using his trademark simplified style,  Bailey has created a series of posters for the London public transport network that are a true work of art.

When it comes to high end design and illustration meeting perfectly – it doesn’t get better than this!

Smorgasbord – Rebranding Wales

How do you go about rebranding an entire country? What an incredible challenge to be given! This is just the mountain that design studio Smörgåsbord had to climb, when they were tasked to create a new identity for the country of Wales. With a new logo, new typeface, great editorial design and some incredibly art-directed films, you can see that rebranding a country with as much as history as Wales is no joke.

Please do take the time to recognise just how much work into this amazing project. It really gets us thinking what could be done here in South Africa, were we to engage in a full-on rebrand of all our design. It could be incredible!

Fawen Soup – Packaging

An on-the-go chilled soup that doesn’t need to be consumed warm is an interesting proposition and somewhat of a new category of products. We’ve seen cans, ‘warm at home’ pre-made soups, powders and any number of other iterations, but not chilled soups like this before.

When trying to start a fairly unique category, what exactly do you do? How do you launch in such a way that consumers really notice your brand and understand what it is quickly, so that you can be part of that all-important decision when they’re standing in front of the fridge at the store?

You turn to an agency like Franklin11 of course. They designed these beautiful package ideas for the range, which bring to life the quality of the ingredients all the while showing the potential user that they are convenient and easy to use.

Perfect!

 

Lyle’s Golden Syrup – Packaging

This is such a fun, seasonal piece of packaging work for Lyle’s Golden Syrup by Design Bridge. With Pancake Day approaching (aka Shrove Tuesday should you wish to be more correct / old-school), Lyle’s Golden Syrup wanted people to realise that they could be making pancakes more often. Of course – if you make pancakes more often, you need more Lyle’s Golden Syrup. A rather smart sales idea!

Again we’re seeing an interesting reimagining of a heritage brand and we must admit – we love it! With a name change: Flippin’ Good Pancakes, through to illustration elements that bring to mind the making of pancakes (spatula patterns, lemon wedge designs) as well as some rather… punny… copy on the pack – it doesn’t get any sweeter.

Blank Books – 50% off print campaign

When you need to advertise a 50% off sale for a book shop, what do you do?

You could be literal and show prices, create a pamphlet and try get people interested that way. Or, knowing your audience are readers and maybe a little more intellectual than most, you can be smart. How smart? Find books which feature numbers in their titles, and halve them. THAT’S how you show a 50% off sale for a book shop.

Such great work from MullenLowe in South Africa! From conceptualisation through to design and illustration – this is just perfect.