Category Archives: Design

Leon Sans – Website

Leon Sans is a typeface made from code, created by designer Jongmin Kim. To make people aware of it, he created a beautiful website that animates the typeface in a number of incredible ways. If you’re a typography nerd (like we are) then this is exactly what you’re looking for.

You can see the website for the typeface here.

And you can visit Jongmin Kim’s personal site here.

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Once Upon a Time in Hollywood – Website

To launch Quentin Tarantino’s new movie, Once Upon a Time in Hollywood, Watson Design Group created this website, which we feel is nothing short of perfect. It is so spot on it’s ridiculous!

The entire website is designed to look and feel like a magazine of the time and has multiple articles and even adverts and classifieds, to really make you feel as if you’re reading an old magazine. But, at the same time, it still scrolls like a modern site and has all of the smart thinking you’d expect from good web design at the same time.

You can have a read here.

Le Chocolat des Francais – Packaging

This is the perfect example of how to incorporate illustration with design in a way that makes sense for the brand. The brand ‘Le Chocolat des Francais’ partnered with illustrator Alice Des to create these beautiful designs, representing scenes from the French Riviera.

This makes for packaging that is not only appealing to look at, but also a great keepsake from a visit – adding to the commercial value of the product. This is what good design and illustration can do!

McDonald’s – French Wayfinding Campaign

Here’s our second post about McDonald’s this week! This features work from TBWA Paris, which very cleverly uses the design language of McDonald’s fries as a wayfinding device.

This is what gets incredibly interesting about a brand as well-known as McDonald’s – as a creative you can start to really push what you can do, because the brand is already entirely entrenched in society. The job is less about telling people about what McDonald’s is and more just reminding them that they’re around.

Perfect!

Raiz – Packaging

It’s always difficult deciding how to depict a new product category when it comes to designing its packaging. Raiz is a coconut milk fortified with ‘adaptogenic’ ingredients, which puts it in the health category. However, it also needs to be appealing and exciting to look at.

We think design agency, the Small Monsters, have done such a great job here of capturing both desirability as well as believability and ‘health’ in their approach. And the way they shot the products with the ingredients around them is just perfect.

Top notch work!

Musee Bath Products – Packaging

This project by Process AG is the perfect example of how good design can elevate a brand and a product beyond the category in which it finds itself. Bath products like bath bombs are not particularly expensive and can be used quite often – they’re not ‘luxury’ items. However, that doesn’t mean that their design can’t be treated with care and attention like a more premium product.

If we think of the pampering experience of a bath, we can see just how important a good product and packaging experience is when it comes to bath bombs and other bath products.

You can see more of Musee’s products and design here.

Eschato Alcoholic Beverages – Packaging

Wow! This work by Loonatiks Design Crew for a Greek alcohol brand, Eschato Alcoholic Beverages, is something really unique! The designs are simple, pared-down, minimalist takes on packaging and we must admit – we love them! You’ll notice that no glue was used at all on the labels, with them being secured only with rubber bands. So clever!

Feast your eyes on more below!