Monthly Archives: August 2019

adidas Ozweego Site

Talk about a retro-futuristic marvel! This site was created by Jam3 Canada for the release of the adidas Ozweego sneaker, in collaboration with Hypebeast. Not only is this really fun to look, we think the scroll effect they used is just perfect.

Back to the future we go!

You can visit the site here.

Balagan – Print Campaign

This campaign by Addict Israel for the Balagan kids’ play park is so much fun. Rather than show images of the park, they used illustration to let the viewer experience what it feels like to be there. We love this choice! It’s such a great example of how illustration can be used to really good effect when it comes to advertising.

It doesn’t always have to be photography!

City of Sao Paulo – Print Campaign

This hard-hitting campaign by Lua Propaganda for the City of Sao Paulo uses beautiful photography to make its point. We see incredible portraits of street people along with a message exhorting people to call a hotline and help people they see out in the cold.

This is spot on!

Sebastian Curi – Venmo Illustrations

These illustrations by Sebastian Curi were created for Venmo, a digital wallet that lets you share payments with friends. They centre on friendship and sharing and show how companies can use illustration to really humanise their offering – bringing it to life in more fun ways.

We’d love to see more illustration used like this!

Primark – Giant Shopping Bags

What a fun campaign by Sleek Machine for Primark in the USA! For the relaunch of the flagship store, they created huge, oversized Primark shopping bags for effect in the mall, then shot the interventions as well. This creates some beautiful brand content and ads just like we’ve shared here. And in terms of concept – the idea that you can get so much from Primark because of its low prices is just perfect.

Awesome!