Monthly Archives: February 2014

Paperboy Wines

Here we see true design thinking taken to the next level. Paperboy Wines offer a great product with a difference – their wine is stored in paper bottles. A plastic bladder inside stores the wine and stops it from seeping through (much like a box wine) and the paper bottle can be put in an ice bucket for up to 3 hours.

By not using any glass this wine uses only 15% of the energy normally needed to produce a glass bottle of wine and at the same time, the lower weight of each bottle means shipping is easier too.

An elegant solution, beautifully packaged.

Cheers!

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Chris Soukup Photography

Chris Soukup is an American photographer with an amazing eye. From moody, almost ethereal black and white shots through to cinematic wide angles and dark, moody diners and street scenes (reminiscent of some of Edward Hopper’s best paintings) we can see a master at work.

To see more of Soukup’s amazing images, check out his flickr profile here.

Or, check out his 500px profile here.

Gurafiku by Ryan Hageman

Gurafiku is a great blog curated by Ryan Hageman. It features graphic design from Japan and gives us a beautiful window into a culture and style we don’t see much in South Africa.

As we all know, inspiration can come from anywhere and it’s important to know what’s out there – going all the way to Japan is a good start!

To check out Gurafiku, click here.

For more of Ryan Hageman’s work, click here.

Inkymole – Playboy Illustrated Cover

Inkymole is the nom de plume of Sarah Coleman, a British designer and illustrator who we believe is quite honestly – amazing.

Her attention to detail and consideration of typography are impeccable and while her work is whimsical and beautiful to look at, it’s not derivative or too reliant on current illustration tropes (creepy girls, ghosts, stags, beards, unicorns etc).

Here we present a small selection of her work, including her cover for Playboy Magazine from 2012 – the first time in 23 years that Playboy had an illustrated cover.

For more of inkymole’s work –

Check out her website here.

And check out her Behance here.

Guinness – Sapeurs

Sapeurs are a group of men from Congo who, despite their livelihood or station in life, dress well. Very well. For them it’s all about the person you want to be, and the energy you put out into the world. One could link them to South Africa’s izikhothane however for Sapeurs, it’s not about wearing the most expensive clothes simply for the sake of it – it’s for the love of style and the worth of the man wearing the clothes – one can see how these traits align very well with Guinness.

This ad from Guinness tells a great story. It’s shot beautifully and really is another good example of content marketing, much like the other ads we’ve featured this week, although this you can see is a bit more of a hybrid between traditional TV/film advertising and Internet video. This could easily be edited down and flighted on TV, but the longer version is so much better, which the Internet allows for. Also, posting this on the Internet means you to do more – at the end of the video there is a link to learn more about the real men behind the suits. This is a great touch – because if these men were just being used for their look and style it could be easy to argue that this is yet another case of advertising exploiting a culture for commercial gain.

But what an art director’s dream. The dusty streets of Africa and the pop of colour of these immaculate suits makes this a real feast for the eyes. You’ll notice too that the Guinness branding stays quite understated for the majority of the film – you only see a few bottles and glasses on the tables toward the end. By pulling the brand back slightly and allowing the story to breathe, this ad is much better than it would have been had we seen Guinness being consumed from the beginning.

As people who love Africa, we are so happy to see some of the great things this continent is doing being featured on the global scale. Now who knows a good tailor?

To learn more about the men, check out this video below.