Monthly Archives: March 2019

Jan Klos – Photography

Jan Klos is a photographer based in London. His series, Queens at Home looks at drag queens in the one area you might not expect to see them in their full regalia: Their homes.

These intimate, touching portraits offer an incredibly interesting look into something almost none of us will get to see. What a beautiful series of images!

You can visit Jan Klos’s site here.

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Marinela – Print Campaign

A unique idea can often result in a unique angle on creative work, which McCann Mexico City has done so well. This work for Marinela, a Mexican producer of baked goods, does just that. The logic goes like this: If a large cake is for a large celebration, a small cake should be for a smaller but no less important celebration.

So, these ads pay homage to small celebrations, like free Wi-Fi or threading a needle the first time. To top it off, they use a ridiculous illustration style that is just so much fun – it really pulls this entire campaign together.

Lovely work!

Samaritans – Outdoor Campaign

Samaritans is a UK charity with a singular focus: To reduce suicide rates as much as possible. They do this through a number of methodologies but one of their main ones is by providing a 24 hour phone line where anyone can phone and speak to a representative from Samaritans, free of charge.

To highlight this offer, Samaritans and Mother London created the following campaign that appeared on public transport in London. It uses the real handwriting of men who have been helped by Samaritans, sharing things they learnt after being involved with the charity.

Simple art direction and a great idea make this campaign so special.

Jaemin Lee – Illustration

Jaemin Lee, a graphic designer and illustrator from South Korea, has a wistful almost nostalgic style that we loved the very moment we saw it.

Whether he’s illustrating cool looking ghosts, or melancholy night-time scenes with cats, there is a through-line in his work that is instantly recognisable.

You can see more of his work on his website here. (And if you look in the right place on his about page, you may just learn even more about his cats!)

Vy – Norwegian State Railways Re-brand

What an incredible brief to receive! The team at Snøhetta, a Norwegian design firm, were tasked to rebrand the Norwegian State Railways. No small task!

Drawing inspiration from movement and what it feels like to watch the landscape whizz by from a train, the new identity uses a sinuous ribbon-like form that can be translated into any medium. Whether this logo is to be found on the trains themselves, cars, buses, business cards or anything else.

This is such a great example of clever design, where every detail has been thought through and has a deeper meaning. We strongly suggest you look at the project page on Snøhetta’s website so you can understand more of their thinking behind the project. This is truly design in its highest form.

Dalston’s Soda Co – Packaging

This is such smart packaging design by B&B Studio for Dalston’s Soda Co.

As a range extension, which offers lighter soda than their main range, this design uses a minimal colour palette to distinguish this range from the main one. This immediately shows the potential consumer when they’re standing in front of a fridge that the range itself is different. What a great solve to the problem of showing a consumer that this range is lighter!

We’ve got to say, we love the copy too: Fight for your right to light is so smart!

You can visit the Dalston’s Soda Co. website here.

O’Neill’s Irish Whiskey – Packaging

Is there anything nicer than high-quality premium liquor packaging? Not much if you ask us…

This work by Think Bold Studio shows how important packaging and design is when it comes to branding. Think about how much the gold foiling, the lettering and the overall feel of this design makes you feel as if you’re getting a premium spirit. If you consider that this is a new(ish) entrant to the whiskey market, one of the only ways you can stand out is through good branding – something that will make a consumer reach for your brand over someone else’s when they’re at a bottle store or ordering from a bar. When you’re up against other brands with strong recognition and years and years of heritage, this is one of the only ways you can stand out.

Have a look at more of the details below!