Monthly Archives: July 2014

Boxman

These ads for Boxman by M&C Saatchi Abel Jo’burg are so simple and so clever. They tell a great story – if you don’t get boxes from Boxman, your beloved items could easily get broken in transit. This is told by using a crack that looks like a route from one house to another – so clever!

Omo – Dirt Makes Good Stories

These beautifully art directed and illustrated print ads for Omo in Turkey, by Lowe, tell a great story that embodies Omo’s brand positioning. With the line ‘Dirt makes good stories’, these ads take fairy tales we know and love and remind us there is no way they could have happened without our favourite characters getting a little bit dirty along the way.

They are just so much fun to look at. Truly great work.

 

Axe Black

We love these ads by Ponce from Buenos Aires for Axe’s new range of Black Perfumes. With an irreverent take on fashion photography and a fun message that is on brand with Axe – these really are fun. And at the end of the day they do a great job of telling the story of the brand¬†– if you wear their products, you’ll look (and smell) great, no matter what you’re doing.

Gustavo Berocan – Association Ball Cup

Gustavo Berocan is a journalist and designer from Palma de Mallorca in Spain. We love this work he did celebrating the beautiful game. Designing a type face around football. No mean feat!

Is it too cheesy to say he scored a goal with this one?

For more of Berocan’s work, have a look at his website, which you can find over here.