Axe Black

We love these ads by Ponce from Buenos Aires for Axe’s new range of Black Perfumes. With an irreverent take on fashion photography and a fun message that is on brand with Axe – these really are fun. And at the end of the day they do a great job of telling the story of the brand – if you wear their products, you’ll look (and smell) great, no matter what you’re doing.

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