Tag Archives: Design

Spin – Adventures in Typography

Spin is a London-based multidisciplinary design agency working across typography, packaging, publication, web, identities and motion graphics.

Here, they’ve created an entire publication about their love of typography. It shows their process when creating a new type design, showing some beautifully abstracted forms and a gorgeous monochromatic palette.

If you’re a design nerd like we are – it doesn’t get better than this!

Check out Spin’s website here.

 

Fawen Soup – Packaging

An on-the-go chilled soup that doesn’t need to be consumed warm is an interesting proposition and somewhat of a new category of products. We’ve seen cans, ‘warm at home’ pre-made soups, powders and any number of other iterations, but not chilled soups like this before.

When trying to start a fairly unique category, what exactly do you do? How do you launch in such a way that consumers really notice your brand and understand what it is quickly, so that you can be part of that all-important decision when they’re standing in front of the fridge at the store?

You turn to an agency like Franklin11 of course. They designed these beautiful package ideas for the range, which bring to life the quality of the ingredients all the while showing the potential user that they are convenient and easy to use.

Perfect!

 

Lyle’s Golden Syrup – Packaging

This is such a fun, seasonal piece of packaging work for Lyle’s Golden Syrup by Design Bridge. With Pancake Day approaching (aka Shrove Tuesday should you wish to be more correct / old-school), Lyle’s Golden Syrup wanted people to realise that they could be making pancakes more often. Of course – if you make pancakes more often, you need more Lyle’s Golden Syrup. A rather smart sales idea!

Again we’re seeing an interesting reimagining of a heritage brand and we must admit – we love it! With a name change: Flippin’ Good Pancakes, through to illustration elements that bring to mind the making of pancakes (spatula patterns, lemon wedge designs) as well as some rather… punny… copy on the pack – it doesn’t get any sweeter.

Blank Books – 50% off print campaign

When you need to advertise a 50% off sale for a book shop, what do you do?

You could be literal and show prices, create a pamphlet and try get people interested that way. Or, knowing your audience are readers and maybe a little more intellectual than most, you can be smart. How smart? Find books which feature numbers in their titles, and halve them. THAT’S how you show a 50% off sale for a book shop.

Such great work from MullenLowe in South Africa! From conceptualisation through to design and illustration – this is just perfect.

 

Xinu Fragrances Packaging

Fragrances always allow for such bold, artful packaging and product design. Because they’re not meant to be FMCG products or easily accessible, we get to see designers really pushing themselves to make something beautiful.

This work by Asrewe and Cadena is no exception. From a beautiful minimalist bottle through to stunningly detailed packaging – fragrance design does not get much better than this.

And what’s more – this design language is brought to life even further on the brand’s website – using more of the hand-inked look and feel we see in the other collateral. Perfect!