So… do you think you’ve got the ‘designer’s eye’? This website by Supremo, a UX and digital agency in the UK asks just that. They designed a really fun game (if you’re as nerdy about design as we are!) that tests your eye as a designer by giving you ten challenges: Deciding whether the dot you see in the image is centred or not.
This is such a smart way to showcase the importance of good design and to show people who are not designers themselves how difficult it can be!
You can play the game here.
It’s no secret that we enjoy craft beer packaging projects! We often feature them because they allow designers the latitude and freedom to really push the boundaries and make something more out there and interesting. This ongoing project by Saywells Design for the Pueblo Vida Brewing Company is such a great example of how this can go right.
Because these cans are sold only from the taproom itself and not in any bottle store, the need for traditional branding as we know it is quite relaxed. Instead of needing a recognisable logo front and centre on the cans, for brand recognition, the designers are able to move it to the back and let their imagination run free – creating a brand identity that is recognisable entirely by its ‘unrecognisability’.
What an incredible project to be involved in, and what incredible output!
Check out some of the cans from this project below.
This package design for Edinburgh based chocolatier, Coco, takes design, art and illustration and melds them together to create a stellar packaging concept.
With design supplied by Freytag Anderson and artwork by William LaChance; this work is a direct example of how high quality design and creativity can elevate a product to the next level. Immediately upon looking at this, we can tell that it should taste good, be premium, offer enhanced performance or experiences compared to other drinking chocolate products – just because of the packaging! That’s the power of high quality design.
You can visit the COCO site here.
Being able to design for kids is a dream for many designers, as it often allows a lot of freedom to be expressive and colourful; to try and recreate the things that got you excited about design as a child.
This work by Pelin Maravent is exactly that kind of dream brief. Here, she designed the full corporate identity from business cards through to online touchpoints for Boni’nin Kutusu. Boni’nin Kutusu is a monthly delivered box of kids’ activities that incorporates learning, creativity and fun.
If the design is anything to go by, this is the kind of thing any child (or adult) would be happy to use!
It’s always a lot of fun to see brands take on seasonal changes in their design to offer something a little different or interesting to their consumers. This work by 121 does just that, in such a fun way.
In Mexico, the day of the dead or Dia de los Muertos is a celebration of those no longer with us, similar to Halloween, but with a very defined aesthetic. To celebrate that, 121 helped TicTac create a seasonal variant in Mexico, with skulls printed directly onto the TicTacs themselves. This ‘sugar skull’ design was also applied to the labelling on the packaging itself.
We love it!
When we saw this project we just had to share it! Adamo is a Hungarian company that makes baby swings and hammocks for kids. They paired up with design studio Classmate Studio, who did the packaging for these products – creating an offering that is just incredible from start to finish.
The products themselves are beautifully designed and considered and the packaging is absolutely top notch. Who said design for babies and children couldn’t be innocent, fun and considered all at the same time?
Our graphic design second year students were recently tasked to work on a real world client brief by Sugardbird Fynbos Gin. The ask was to design gift packaging and point of sale for retail. Rob Heyns, the co-founder and CEO of the brand shared his immense knowledge and expertise in the beer and craft gin industries with students, which set the tone for the work. With inspiration provided from the natural fynbos that is infused in Sugarbird gin, our students were able to come up with a wide range of incredibly creative solutions. These were all seen by Rob, who gave feedback to the students and chose a winning route.
The great news is: A number of these elements will be used in the final design, which will be hitting stores soon! If you see Sugarbird Gin in the bottle store this festive season, you’ll see the beautiful work created by our students. Don’t forget to buy a bottle!