What a fun piece of work! This interactive tale of the life of Albert uses a really smart navigation idea, beautiful animations and great illustration. It uses the alphabet to tell the story, with each letter bringing to life the stories of parenting and child rearing.
So cute and so smart!
Have a look at the website here.
This was created in partnership between Studio Lovelock, the design agency and Matt Collins, the web developer.
An on-the-go chilled soup that doesn’t need to be consumed warm is an interesting proposition and somewhat of a new category of products. We’ve seen cans, ‘warm at home’ pre-made soups, powders and any number of other iterations, but not chilled soups like this before.
When trying to start a fairly unique category, what exactly do you do? How do you launch in such a way that consumers really notice your brand and understand what it is quickly, so that you can be part of that all-important decision when they’re standing in front of the fridge at the store?
You turn to an agency like Franklin11 of course. They designed these beautiful package ideas for the range, which bring to life the quality of the ingredients all the while showing the potential user that they are convenient and easy to use.
La Quiniela is Spain’s oldest sports betting company. Reaching their 70th year of operation, they felt some celebration was in order. Their agency, Rkpeople, briefed 6 illustrators on the project and the result: Six beautiful executions in a number of incredible styles.
Have a look below!
It’s always fun to feature work from South Africa and this work for Don Julio tequila by Bittersuite is awesome! They created a limited edition pack for Don Julio inspired by the Mexican Day of the Dead festival or Dia de los Muertos.
How could you not want a bottle of this?
When you need to advertise a 50% off sale for a book shop, what do you do?
You could be literal and show prices, create a pamphlet and try get people interested that way. Or, knowing your audience are readers and maybe a little more intellectual than most, you can be smart. How smart? Find books which feature numbers in their titles, and halve them. THAT’S how you show a 50% off sale for a book shop.
Such great work from MullenLowe in South Africa! From conceptualisation through to design and illustration – this is just perfect.
Fragrances always allow for such bold, artful packaging and product design. Because they’re not meant to be FMCG products or easily accessible, we get to see designers really pushing themselves to make something beautiful.
This work by Asrewe and Cadena is no exception. From a beautiful minimalist bottle through to stunningly detailed packaging – fragrance design does not get much better than this.
And what’s more – this design language is brought to life even further on the brand’s website – using more of the hand-inked look and feel we see in the other collateral. Perfect!
We love a reimagining or redesign of a classic brand and this work by Ki Saigon for Coca Cola in Vietnam falls firmly into that category! With design inspired by the lunar new year, these Coke cans are not only absolutely beautiful but also undeniably Vietnamese.
So great! And so pretty!