Category Archives: Illustration

A is for Albert

What a fun piece of work! This interactive tale of the life of Albert uses a really smart navigation idea, beautiful animations and great illustration. It uses the alphabet to tell the story, with each letter bringing to life the stories of parenting and child rearing.

So cute and so smart!

Have a look at the website here.

This was created in partnership between Studio Lovelock, the design agency and Matt Collins, the web developer.

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Fawen Soup – Packaging

An on-the-go chilled soup that doesn’t need to be consumed warm is an interesting proposition and somewhat of a new category of products. We’ve seen cans, ‘warm at home’ pre-made soups, powders and any number of other iterations, but not chilled soups like this before.

When trying to start a fairly unique category, what exactly do you do? How do you launch in such a way that consumers really notice your brand and understand what it is quickly, so that you can be part of that all-important decision when they’re standing in front of the fridge at the store?

You turn to an agency like Franklin11 of course. They designed these beautiful package ideas for the range, which bring to life the quality of the ingredients all the while showing the potential user that they are convenient and easy to use.

Perfect!

 

Blank Books – 50% off print campaign

When you need to advertise a 50% off sale for a book shop, what do you do?

You could be literal and show prices, create a pamphlet and try get people interested that way. Or, knowing your audience are readers and maybe a little more intellectual than most, you can be smart. How smart? Find books which feature numbers in their titles, and halve them. THAT’S how you show a 50% off sale for a book shop.

Such great work from MullenLowe in South Africa! From conceptualisation through to design and illustration – this is just perfect.

 

Xinu Fragrances Packaging

Fragrances always allow for such bold, artful packaging and product design. Because they’re not meant to be FMCG products or easily accessible, we get to see designers really pushing themselves to make something beautiful.

This work by Asrewe and Cadena is no exception. From a beautiful minimalist bottle through to stunningly detailed packaging – fragrance design does not get much better than this.

And what’s more – this design language is brought to life even further on the brand’s website – using more of the hand-inked look and feel we see in the other collateral. Perfect!