This campaign by Wunderman in Dubai was an easy pick to share on the blog. We love a lot about this work but we wanted to highlight not only the way the creatives took a difficult product benefit and made it easily understandable but also the representation of a woman in a hijab. It’s important that people see representations of themselves and their cultures in advertising and this certainly ticks that box.
The use of illustration here adds a lot of fun and interest to the work and we must say – really helps you to understand how long a pill can take to work, compared to a nose spray. That’s exactly how you take something many people would consider ‘boring’ and make it exciting and appealing through creativity. Perfect!
This is such an engaging campaign by Greek advertising agency Three Squares for the National Postal Museum. Using some imaginative illustration they were able to add some drama and narrative to stamps and the sending of post. What a great way to breathe new life into something most of us probably take for granted.
If you’re a fan of the Witcher and have maybe read the books, played the games or watched the series on Netflix, you’ll know that story lines and time lines can get a little bit complicated. That’s where this interactive map comes in. It uses a timeline as a navigation tool, which then shows the user where certain events happened on the map. This helps you get a better idea of how much time has passed in the show and then also where things are in relation to each other geographically.
In terms of information design and how to take complicated narrative threads and make them navigable and understandable, you’ll have to look really hard to find something better than this!
What a smart use of illustration by Humano Bolivia for Todo Util brooms. We love how these crazy scenes are illustrated and then visually shown being cleaned up by the broom image at the bottom. This is perfectly rounded off with the copy: Everything to the trash.
Tadeo Soriano is an illustrator from Lima, Peru who specialises in 3D characters. We especially love the way he’s used texture in his work to really bring out the feel of the characters. Such a great way to bring tactility into 3D work.
You can see more of his work on his Behance profile here.
This brilliant work by Chad Michael Studio takes inspiration from old prizefighting posters for a new edition of Warbringer bourbon. This edition, ‘Warmaster’ is inspired by MMA fighter Josh Barnett and features some gorgeous illustration and a real appreciation for design.