Category Archives: Illustration

Real Handful – Packaging

Real Handful snacks are a ‘nutritious snacking brand’ that aim to offer a fun way to snack on healthier options, instead of falling back on potato chips, chocolates or any other options which, while they taste great, are not very good for you in the long run.

Their previous brand identity was focused around the idea of ‘energy’ and they decided that they needed a full re-brand in order to position themselves better in the market. This they did with the help of Midday Design Studio and illustrator George(s) and the results are plain to see. With a bold, illustration-forward design, they immediately create impact and break through the proverbial clutter.

Take a look at more of the range below!

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Alex Gamsu Jenkins – Illustration

Alex Gamsu Jenkins is a satirical illustrator who lives and works in South London. Today, we’re sharing some of his recent works, which take a long hard look at modern life and society and find it severely wanting! From lonely people staring at screens to politicians making deals and soldiers obliterating everything in their path – the excesses and ridiculous nature of modern life is laid bare.

To see more of his work, we do suggest you visit his website here.

NYC Botanics – Print Campaign

With the legalisation of recreational marijuana in a number of states across the USA, brands are starting to pop up, offering a number of marijuana products. What’s interesting, from a branding and communications perspective, is that this is somewhat new territory. Yes, strains of marijuana always had imaginative names, which act as brands in their own way (local strains like ‘Durban Poison’ for example) but never before have they been able to be communicated so openly.

Here, we see a print campaign by GSW, an agency in New York that specialises in healthcare. It’s for NYC Botanics, a company which sells CBD oil products. These products, which are non-psychoactive, have a number of benefits, which we can see brought to life here. If you imagine a consumer who might never have interacted with marijuana before, there is clearly the chance for a little trepidation and fear – something these executions deal with really well.

Over and above the communication goals of this campaign, we’d just like to point out how beautiful the art direction and illustration are here. This is truly top-notch work. We do suggest you open these images and look at them in detail as they are very, very special.

Marco Oggian – Illustration

Marco Oggian’s simple, iconic illustration style is truly a sight to behold. By bringing through the best of ‘vintage’ illustration with bold designs and simple shapes, he creates work that is at once timeless and incredibly modern. This especially comes to the fore when he animates his work, which adds another layer to what he creates.

Today, we’re sharing just a small slice of this Italian illustrator’s work over the past while, but we do suggest you visit his site here to take in more of his incredible work.

Magnum – True to Pleasure

This campaign by LOLAMullen Lowe Madrid works off a lovely insight – people who like Magnum ice creams appreciate art and the finer things in life. To bring this to life, they worked with Thomas Danthony, a French illustrator renowned for his iconic style, and created outdoor pieces of art, which subtly bring in the iconic Magnum ice cream shape.

Try not to drool when you have a look at the campaign below!

Cinema du Parc – Posters

These posters by Les Evades Montreal are so good!

Cinema du Parc is an independent cinema that focuses on showing the best of the best – specialising in foreign and classic films. These posters, which reimagine classic movie posters with a modern, more design-forward twist are such a great way to get people excited about what’s showing – how could you not want to book a ticket?

Jee-ook Choi – Illustration

Jee-ook Choi is a Korean illustrator with a simple, considered style we just love. And despite the rigours of her style, there is a strong thread of humanness and playfulness inside all of her work. We especially love her illustrations of balls bouncing through her compositions, they’re so much fun and capture so much movement with so little.

Do give her a follow on Tumblr over here.