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We really love this site by Merci-Michel for Orange France. It’s goal is simple and perfectly executed – to wish people a happy 2017 and offer them a fun, interactive experience. With high-quality, detailed illustrations and a load of hidden animations to uncover, this is a great distraction for a work day, all the while being exposed to Orange’s brand.
What more could you ask for?
Check out the site here.
We’re so used to insurance ads that try and sell us on fear. That’s why you get insurance, right? To deal with the bad times?
But what if an insurance company turned that all around and looked at it from the other side? What if insurance could be all about things going right instead of going wrong? This super fun TV spot from Johannes Leonardo asks that very question. Check it out below!
We love this new spot for Diesel, directed by the world-renowned photographer, director and artist David LaChapelle. In the true Diesel style, expect incredibly good looking people in great fashion having fun and living the Diesel brand. What makes this spot extra interesting though, is the way it takes a more political stand compared to what we’ve seen before. The rise of Donald Trump and more right-wing ideas across the world has resulted in a number of brands staking out more political stances, and being willing to stick their necks out more.
Maybe it’s time for more brands to have more of a political conscience. They’re important enough in our lives that what they say and do can really make a difference.
This is such a fun, seasonal piece of packaging work for Lyle’s Golden Syrup by Design Bridge. With Pancake Day approaching (aka Shrove Tuesday should you wish to be more correct / old-school), Lyle’s Golden Syrup wanted people to realise that they could be making pancakes more often. Of course – if you make pancakes more often, you need more Lyle’s Golden Syrup. A rather smart sales idea!
Again we’re seeing an interesting reimagining of a heritage brand and we must admit – we love it! With a name change: Flippin’ Good Pancakes, through to illustration elements that bring to mind the making of pancakes (spatula patterns, lemon wedge designs) as well as some rather… punny… copy on the pack – it doesn’t get any sweeter.
When you need to advertise a 50% off sale for a book shop, what do you do?
You could be literal and show prices, create a pamphlet and try get people interested that way. Or, knowing your audience are readers and maybe a little more intellectual than most, you can be smart. How smart? Find books which feature numbers in their titles, and halve them. THAT’S how you show a 50% off sale for a book shop.
Such great work from MullenLowe in South Africa! From conceptualisation through to design and illustration – this is just perfect.
Fragrances always allow for such bold, artful packaging and product design. Because they’re not meant to be FMCG products or easily accessible, we get to see designers really pushing themselves to make something beautiful.
This work by Asrewe and Cadena is no exception. From a beautiful minimalist bottle through to stunningly detailed packaging – fragrance design does not get much better than this.
And what’s more – this design language is brought to life even further on the brand’s website – using more of the hand-inked look and feel we see in the other collateral. Perfect!