Vy – Norwegian State Railways Re-brand

What an incredible brief to receive! The team at Snøhetta, a Norwegian design firm, were tasked to rebrand the Norwegian State Railways. No small task!

Drawing inspiration from movement and what it feels like to watch the landscape whizz by from a train, the new identity uses a sinuous ribbon-like form that can be translated into any medium. Whether this logo is to be found on the trains themselves, cars, buses, business cards or anything else.

This is such a great example of clever design, where every detail has been thought through and has a deeper meaning. We strongly suggest you look at the project page on Snøhetta’s website so you can understand more of their thinking behind the project. This is truly design in its highest form.

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Dalston’s Soda Co – Packaging

This is such smart packaging design by B&B Studio for Dalston’s Soda Co.

As a range extension, which offers lighter soda than their main range, this design uses a minimal colour palette to distinguish this range from the main one. This immediately shows the potential consumer when they’re standing in front of a fridge that the range itself is different. What a great solve to the problem of showing a consumer that this range is lighter!

We’ve got to say, we love the copy too: Fight for your right to light is so smart!

You can visit the Dalston’s Soda Co. website here.

O’Neill’s Irish Whiskey – Packaging

Is there anything nicer than high-quality premium liquor packaging? Not much if you ask us…

This work by Think Bold Studio shows how important packaging and design is when it comes to branding. Think about how much the gold foiling, the lettering and the overall feel of this design makes you feel as if you’re getting a premium spirit. If you consider that this is a new(ish) entrant to the whiskey market, one of the only ways you can stand out is through good branding – something that will make a consumer reach for your brand over someone else’s when they’re at a bottle store or ordering from a bar. When you’re up against other brands with strong recognition and years and years of heritage, this is one of the only ways you can stand out.

Have a look at more of the details below!

Christopher Nunn – Photography

Today, we’re sharing some images from Christopher Nunn’s Far North series, which he shot in the far reaches of North West Canada. We love how in this case, photography can take us to a place we would (probably) never imagine visiting; seeing the people and how they live in this far-flung corner of Canada. Somewhere between documentary photography, portraiture and travel photography – these images offer such meaningful examples of what life is like up there in the Far North!

You can see more of Nunn’s thought-provoking work on his website here.

Mobile Marketing – why it is a game changer

The shift towards mobile marketing is becoming more progressive with

the advancement of new technologies and it is becoming increasingly

important for businesses to create cohesive mobile marketing strategies to best serve their 21st Century Customer. 

Mobile is the catalyst and enabler of change. The Technology that can create seamless integrated experiences for shoppers and consumers as they become increasingly mobile centric. Marketers need to understand and use the channel to connect, engage and influence them.

There is an increasing need for marketers to create and develop effective mobile marketing strategies.  In doing so, businesses need to make better, more informed decisions via increased knowledge and understanding of mobile marketing; use data and insight to plan, monitor and measure the success of their mobile presence and mobile-enabled marketing campaigns; understand current and proposed regulations and other laws affecting mobile marketing practices, as well as understand how mobile works differently in different geographic markets and with each player within these markets.

Want to know how to develop a more strategic mobile marketing campaign?  Contact the Stellenbosch Academy of Design and Photography.  They are hosting a two-day workshop on 25-26 March 2019 on Mobile Marketing.  This is the only accredited course worldwide and will be facilitated by industry expert, Carmen Murray.

Contact details:

vanessa@stellenboschacademy.co.za

(021) 880 2623

Farnham Ale – Print Campaign

This is what we would call a classic print campaign. It uses a product benefit, then represents it laterally and creatively – giving the viewer that ‘smile in the mind’ that good advertising can provide. Such great work from lg2 Quebec, with a great use of illustration to tell the story.

Have a look at more of the campaign below.

Skinly – Packaging

Skinly is a new brand in Ecuador that turned to Blu!lab to help develop their corporate identity and packaging. Using a mix of techniques and some inspired thinking, Blu!lab have done an incredible job on this project. They even went as far as designing a bespoke font inspired by the molecular structure of the epidermis. Amazing!

Have a look at more of Skinly’s packaging below.