This is a really inspiring one! To make a big splash with the launch of IGTV, Bacardi created the world’s first music video directly entirely through instagram polls. Over a period of around 9 hours, fans were able to vote and watch the music video being made in real time.
As you can see below, the results were tremendous!
But to really appreciate something like this, you need to see it in action – check out the case video below to see how smart this idea really was.
After that, you can have a look at their website here.