Category Archives: Multimedia

Nissin – Film

If you said to us that ‘white mystery meat’ was a selling point for a new product, we’d look at you with a little bit of skepticism and say something along the lines of: No way. To a westerner, describing cubes of meat as ‘mystery’ and ‘white’ is just incredibly unappealing. On top of that… meat doesn’t really come in cubes, does it?

And yet, in Japan, cubes of white mystery meat are a real selling point. In this execution, for the Nissin company (which makes cup noodles), we see an entire 3D animated film touting these mysterious meat cubes for Nissin’s new Chilli-Tomato noodles. Well done to Dentsu Tokyo for making these meat cubes so appealing, because after seeing this ad, even we’re interesting to know what they’re all about!

Jacaranda FM – Lipsync Billboard

What a fun piece by Halo, an advertising agency based in Johannesburg. To help bring Jacaranda FM’s commitment to more music you like and less fluff, they developed a billboard that featured a live lipsync to the music that was playing on the radio at the time.

Don’t believe it can be done? Check out the video below – it was all real!

Acura NSX – Original Must Be Done

It’s so interesting to see how brands are able to bridge the space between the real world and online. Here, to celebrate a limited edition release of a new Acura NSX model, they created a personalised video for every single car that was produced. Just as every car has a number, every video has a number too. This means that as an owner of an original car, you are also able to watch a video that was created just for you. Such incredible attention to detail!

You can check out the videos (and drool over the car of course) over here.

Montblanc – The Magic of Craft

We love this site for Montblanc. Dedicated to ‘The Magic of Craft’ it tells the story of how Montblanc creates its incredible products. Whether leathercraft, timepieces or pens – there is a beautifully illustrated animated story for each that explains their process.

Using creative means to show brand values and product intrinsics like this is such a smart way to get people excited about a brand, even if they can’t actually hold the product in their hands at the time. So smart!

You can visit the site here, do spend some time checking it all out!

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HBO – Fire and Ice

We love this PR / Facebook live video stunt that Unit9 created to reveal the release date for the new season of Game of Thrones. The concept was really simple, but so much fun – using Facebook’s live video feature, users could activate flamethrowers that would melt the original block of ice, resulting in the date of the new season being revealed.

To date, this has been the biggest Facebook live event recorded, with over 600 000 votes, 3.5 million views and 19 000 shares. That’s the power of a good idea!

Check out the video below.