We all know that in marketing that product demonstration is a really powerful tool to help people understand what they’re buying into. This gorgeous interactive website by Ueno does just that, but in the digital realm. On this site for Nova Smart Home, you’re able to look in different rooms of the house and see all of the smart home products in them and what they do.
We especially love how they’ve added some cute animations and little easter eggs into the work – see the burglar in the window? There’s a whole lot more to discover!
Our first Open Day for 2020 is just around the corner! We’ll be welcoming prospective students and their families to our campus on 7 March 2020.
The Open Day runs from 10:00 until 13:00 and there will be talks held at 10:30 and 12:00. What we’re doing a little differently this year is we’ll be holding a portfolio workshop on the day too (11:30 – 12:30), which means you can attend the workshop and come to our Open Day all in one visit!
Tadeo Soriano is an illustrator from Lima, Peru who specialises in 3D characters. We especially love the way he’s used texture in his work to really bring out the feel of the characters. Such a great way to bring tactility into 3D work.
You can see more of his work on his Behance profile here.
Great work from lg2 Quebec. It’s not easy to bring to life a concept like ‘bitter’ using only visuals. They’ve done a great job of using both the Farnham Ale product and the product attribute in these cleverly conceived print executions.
Who wouldn’t be a bit bitter if these sorts of things happened to them?
With more and more CBD products becoming available, it leads to new ways to communicate and advertise about the product and its benefits. This work by GSW New York uses some clever photo manipulation and art direction to show the benefits of CBD Oil for pets.
And remember the payoff line: It ain’t reefer. It’s relief.
This brilliant work by Chad Michael Studio takes inspiration from old prizefighting posters for a new edition of Warbringer bourbon. This edition, ‘Warmaster’ is inspired by MMA fighter Josh Barnett and features some gorgeous illustration and a real appreciation for design.
This web project for Aotearoa, an area of New Zealand, by Resn is the perfect example of how new media can deliver more interesting experiences for people.
The goal of this project is to help children learn more about their own native environment, and specifically the area of Aotearoa. This is done through interactive images, where kids (and let’s be honest, adults too!) are tasked to search for a specific person or animal within the scene.
We had so much fun playing around with this site. And we feel this shows a really good example of just how illustration can be fused with interactivity and multimedia design to create something incredibly appealing and interesting to interact with.
You can visit Aotearoa by clicking this link here.
We feature work for McDonald’s fairly often on the blog because, well, it’s often just really good! Regardless of what country it comes from, there’s a freshness to McDonald’s advertising that we really enjoy. It’s definitely something that comes from being such a well recognised brand.
This campaign takes that idea even further, using nothing but iconic McDonald’s menu items and the McDonald’s typeface and colour scheme to make its point. There’s no branding anywhere, but if you’ve had any connection with McDonald’s you know exactly who these ads are for.
It’s definitely a bold move, but we feel like it really pays off! Well done Leo Burnett London.