This campaign by DentsuBos Toronto is so smart and so simple – just the way we like it! With the task of advertising an interactive rock and roll exhibit, they found names of rock bands and personalities who shared names with those of the elements. Using nothing but copy and smart colour choice – their campaign was done. Perfect.
See if you can get all three of them!
What a smart campaign by Connelly Partners Boston. For a brand like Samsonite, which manufactures luggage, there are only so many ways you can show suitcases before it becomes wallpaper. Here, they showed what people actually use their Samsonite luggage for, creating emotional connections with the viewer rather than just showing them more product.
Great thinking and beautiful art direction too!
Come join us for our next Open Day on 13 May and see what we’re all about! We’ll be giving guided tours around our campus along with curriculum talks to explain what makes us Number 1 at 10:30 and 12:00.
If you’re interested, please RSVP to louise@stellenboschacademy.co.za.
With great art direction and illustration, this campaign for Liomont Analgen Forte by Publicis Mexico City uses a great insight to inform the look and feel. When you have a headache, it usually becomes someone else’s problem. Here, they showed how hierarchical structures can be affected when the boss has a headache, with a simple but very clever illustrative device. Eventually, the boss’s headache becomes everyone else’s problem.
Great work!
MailChimp is a great tool for sending out some of the best newsletters the world has ever seen. (Yes, if you have subscribed to our newsletter, we use MailChimp!) And they’re always looking for interesting, innovative ways to market themselves. And with a broad scope like ‘the internet’ they are able to really push the boundaries. In fact, this comes from a larger campaign where MailChimp has been making fun of their own name – using a number of similar sounding things like: FailChips, KaleLimp, MaleCrimp and others. Yes – each one has its own website too!
Here, MailChimp created an interactive website that allows you to make whale noises. It’s that simple. And that much fun. No other reason than WhaleSynth sounds like MailChimp.
Check it out here!
And look at their other sites here.
This simple website for a Swiss music festival in London is more than meets the eye. The festival itself is all about experimental music and when you move your cursor over the poster, you’ll notice that sounds emerge from the site itself. It doesn’t get more experimental than that!
Have a go below – and see how experimental you can get!
Visit the website here.
What great news! Lucia Petschnig and Kirsten Haviland were named winners in the One Show Young Ones Portfolio Award from The One Club. This makes them two winners out of only thirteen chosen from across the entire globe.
Well done Lucia and Kirsten!
You can check out the official post on Lucia here.
And you can check out the offical post on Kirsten here.
This interactive site from Patagonia speaks to a core brand value – looking after the earth and not doing any harm. Using amazing photography, immersive 360 degree experiences and a great story, this project from Patagonia aims to help the Bears Ears region in Utah.
We do suggest you spend some time looking through the site and learning more.
Check it out here.
Good publication design is harder and harder to find these days as we see a huge shift away from print and toward digital. What’s happened though, which suits design nerds like us endlessly, is that as print gets harder to come by it becomes more niche. That means that people will take bigger risks and spend more to make something worth keeping and cherishing, rather than something to simply throw away.
Enter Creanet, a Spanish design studio, who designed this incredible architectural magazine simply called ’12’. With a die-cut design that you can’t deny, this is how print stays relevant: Becoming super high end and absolutely collectable.
Now just to get our hands on one of these!
We never share work we don’t like, but this work by Rob Bailey and M&C Saatchi London for Transport for London is a real favourite. Using his trademark simplified style, Bailey has created a series of posters for the London public transport network that are a true work of art.
When it comes to high end design and illustration meeting perfectly – it doesn’t get better than this!
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