We’ve always loved the way craft beers are able to push the boundaries of design, illustration and branding. It’s something that’s expected from the category. The strictures of Big Beer are not felt in the same way when you’re a craft brewer.
Here, we’re sharing work from Cactus Denver, for the Odell Brewing Company. We love how the brand has allowed itself to be more creative here. Instead of the typical perfectly lit beer can shot, with just the right amount of (most often photoshopped) condensation on the side, this campaign just shows an illustration of the can. We see it in many potential scenarios, showing how versatile the brand can be and best of all – the illustrations look great!
The premier African language creative awards show, Pendorings, has just announced their finalists. We are so proud to say that four of our students were named as finalists, of the seven who had work submitted – what a great return!
Well done to Susan Duvenage, Sophia Louw, Katherine Joubert and Keagan Clack! We’ll be holding thumbs. Ons sal duim vashou!
You can learn more about the finalists here at the official site.
There’s also a great release about all the finalists and the awards here on Marklives.
More good news! What a great few weeks this is turning out to be for us at the Stellenbosch Academy!
We’ve just heard that four of our students were named as finalists in the Student Gold Pack awards. A huge, “Well Done!” goes out to:
Alanis Engelbrecht: Ensure Yourself Dispenser
Alexandra Hanson: Nutri Build Food Power
Chiquita Williams: Ensure Nutrivigor / Let’s do the Twist
Bianca Pesch: Harry Potter 20th Anniversary Book Stand
This award show is presented by the Institute of Packaging South Africa, and the category and overall winners will be announced at the ceremony, which will be held at the Two Oceans Aquarium in Cape Town on 26 October.
You can learn more about the Student Gold Pack awards here.
Such a fun spot by TMW London! With art direction that is just spot on – from the colour palette through to the set design and a great script; this is the kind of fun advert that can actually bring a smile to your face, instead of just interrupting what you were doing and demanding you buy something.
We love the wry take on adult life, with honest stories about how we all let things slide, coupled with the positioning of Kinder Bueno as a reward for doing all these boring adult things. Perfect!
We love this work by Iris London for Adidas Football. What better way to show off your new selection of boots to the world than by using some of the biggest names in football?
With a push towards creation and a hatred of boredom, this advert makes smart use of illustration to show pro footballers like Lionel Messi, Luis Suarez, Paul Pogba and Roberto Firmino as almost superhero versions of themselves. But of course, showing some of the real things they’ve done on the field.
It looks great, it feels great and it makes you feel like if you bought those soccer boots you could (almost) be as good as they are. This is advertising at its best!
Check out the advert below.
Gregory Michenaud is a freelance photographer based in Krakow, Poland. Here, we’re sharing some of his work from Yibbum, a project where he spent time with Hasidic Jews in Poland, capturing their daily lives and rituals.
The documentary feel of these images really brings to life a kind of visual anthropology – the viewer really feels that they gain access to a culture perhaps they could never have seen before. It’s so compelling!
To see more of Michenaud’s work, do visit his website here.
Our second year students have been doing a three week project with The Futures School, with the aim of proactively planning and creating the future.
So far, it’s been an amazing process – with inspiration, hard work and new ways of thinking really helping our second years to expand their minds and think more critically about their place in the world as future creative professionals.
To learn more about The Futures School, check out their website here.