Tag Archives: Illustration

Liomont Analgen Forte – Print Campaign

With great art direction and illustration, this campaign for Liomont Analgen Forte by Publicis Mexico City uses a great insight to inform the look and feel.  When you have a headache, it usually becomes someone else’s problem. Here, they showed how hierarchical structures can be affected when the boss has a headache, with a simple but very clever illustrative device. Eventually, the boss’s headache becomes everyone else’s problem.

Great work!

Rob Bailey – London Transport Posters

We never share work we don’t like, but this work by Rob Bailey and M&C Saatchi London for Transport for London is a real favourite. Using his trademark simplified style,  Bailey has created a series of posters for the London public transport network that are a true work of art.

When it comes to high end design and illustration meeting perfectly – it doesn’t get better than this!

Fawen Soup – Packaging

An on-the-go chilled soup that doesn’t need to be consumed warm is an interesting proposition and somewhat of a new category of products. We’ve seen cans, ‘warm at home’ pre-made soups, powders and any number of other iterations, but not chilled soups like this before.

When trying to start a fairly unique category, what exactly do you do? How do you launch in such a way that consumers really notice your brand and understand what it is quickly, so that you can be part of that all-important decision when they’re standing in front of the fridge at the store?

You turn to an agency like Franklin11 of course. They designed these beautiful package ideas for the range, which bring to life the quality of the ingredients all the while showing the potential user that they are convenient and easy to use.

Perfect!

 

Orange – Happy 2017

We really love this site by Merci-Michel for Orange France. It’s goal is simple and perfectly executed – to wish people a happy 2017 and offer them a fun, interactive experience. With high-quality, detailed illustrations and a load of hidden animations to uncover, this is a great distraction for a work day, all the while being exposed to Orange’s brand.

What more could you ask for?

Check out the site here.

Xinu Fragrances Packaging

Fragrances always allow for such bold, artful packaging and product design. Because they’re not meant to be FMCG products or easily accessible, we get to see designers really pushing themselves to make something beautiful.

This work by Asrewe and Cadena is no exception. From a beautiful minimalist bottle through to stunningly detailed packaging – fragrance design does not get much better than this.

And what’s more – this design language is brought to life even further on the brand’s website – using more of the hand-inked look and feel we see in the other collateral. Perfect!