This campaign by Wunderman in Dubai was an easy pick to share on the blog. We love a lot about this work but we wanted to highlight not only the way the creatives took a difficult product benefit and made it easily understandable but also the representation of a woman in a hijab. It’s important that people see representations of themselves and their cultures in advertising and this certainly ticks that box.
The use of illustration here adds a lot of fun and interest to the work and we must say – really helps you to understand how long a pill can take to work, compared to a nose spray. That’s exactly how you take something many people would consider ‘boring’ and make it exciting and appealing through creativity. Perfect!
This is such an engaging campaign by Greek advertising agency Three Squares for the National Postal Museum. Using some imaginative illustration they were able to add some drama and narrative to stamps and the sending of post. What a great way to breathe new life into something most of us probably take for granted.
What a smart use of illustration by Humano Bolivia for Todo Util brooms. We love how these crazy scenes are illustrated and then visually shown being cleaned up by the broom image at the bottom. This is perfectly rounded off with the copy: Everything to the trash.
Tadeo Soriano is an illustrator from Lima, Peru who specialises in 3D characters. We especially love the way he’s used texture in his work to really bring out the feel of the characters. Such a great way to bring tactility into 3D work.
You can see more of his work on his Behance profile here.
This brilliant work by Chad Michael Studio takes inspiration from old prizefighting posters for a new edition of Warbringer bourbon. This edition, ‘Warmaster’ is inspired by MMA fighter Josh Barnett and features some gorgeous illustration and a real appreciation for design.
This web project for Aotearoa, an area of New Zealand, by Resn is the perfect example of how new media can deliver more interesting experiences for people.
The goal of this project is to help children learn more about their own native environment, and specifically the area of Aotearoa. This is done through interactive images, where kids (and let’s be honest, adults too!) are tasked to search for a specific person or animal within the scene.
We had so much fun playing around with this site. And we feel this shows a really good example of just how illustration can be fused with interactivity and multimedia design to create something incredibly appealing and interesting to interact with.
You can visit Aotearoa by clicking this link here.