Beer is something that needs very little introduction to adults – either you like it or you don’t and you tend to drink around sporting occasions or just when chilling out with friends. But there is an entire world of beer pairing out there that many people are just not aware of.
This is something that Britain’s Beer Alliance want to change, using this beautifully illustrated and art directed campaign, thanks to the help of La Comunidad London. Each execution indicates a beer style along with an accompanying food to go with it. It can be a bit strange having a fish encouraging you to eat other fish perhaps, but we’re overlooking that because these just look so good!
Have a look at the rest below.
What a beautiful design! This package design for Blitsem Witblits by Fanakalo Studio is spot on. Between references to old money and print styles through to illustration that is just perfect – this design is top shelf. We’ve chosen that descriptor on purpose too – witblits has always been such an interesting spirit in South Africa – our own version of moonshine. This has made it something to be afraid of (perhaps rightly so!) but also something that was never really considered to be very premium or desirable. Somehow every household seems to have a bottle of witblits somewhere, but it’s always on the bottom shelf, out of sight and out of mind.
This design finally makes witblits something you could display along with your other premium liquor – well done!
We’ve always loved the way craft beers are able to push the boundaries of design, illustration and branding. It’s something that’s expected from the category. The strictures of Big Beer are not felt in the same way when you’re a craft brewer.
Here, we’re sharing work from Cactus Denver, for the Odell Brewing Company. We love how the brand has allowed itself to be more creative here. Instead of the typical perfectly lit beer can shot, with just the right amount of (most often photoshopped) condensation on the side, this campaign just shows an illustration of the can. We see it in many potential scenarios, showing how versatile the brand can be and best of all – the illustrations look great!
We love this work by Iris London for Adidas Football. What better way to show off your new selection of boots to the world than by using some of the biggest names in football?
With a push towards creation and a hatred of boredom, this advert makes smart use of illustration to show pro footballers like Lionel Messi, Luis Suarez, Paul Pogba and Roberto Firmino as almost superhero versions of themselves. But of course, showing some of the real things they’ve done on the field.
It looks great, it feels great and it makes you feel like if you bought those soccer boots you could (almost) be as good as they are. This is advertising at its best!
Check out the advert below.
What a great example of illustration and animation! We love this piece!
Other than feasting your eyes on the craft involved in a piece like this, we must ask you to note that this entire story is told with little to no dialogue – no mean feat! We love it!
To learn more about the agency that made this, Wieden+Kennedy, take a look at their site here.
Who said you shouldn’t reimagine Greek gods as FMCG products? If you thought you’d never read a sentence like that, congratulations – we never thought we’d write one!
This body of work by Tiago Majeulos is a modern take on Greek mythology, with household products as a lens through which to view these tales. We love the simplified style, which in fact harks back to traditional ancient Greek drawing and art.
Weird? Yes. Awesome? Absolutely.
You can check out Tiago Majuelos on Instagram here.
What a beautiful piece of packaging by Lingyun Creative! We love seeing how other cultures and countries can apply traditional craftsmanship, art and illustration to create designs that we otherwise wouldn’t see here in South Africa.
A product like millet wine is such a good example. It’s not something we’ve ever really encountered, and to see how a traditional drink in the East can be reimagined for a modern audience is incredibly exciting.
We just wish we could have a taste!