An on-the-go chilled soup that doesn’t need to be consumed warm is an interesting proposition and somewhat of a new category of products. We’ve seen cans, ‘warm at home’ pre-made soups, powders and any number of other iterations, but not chilled soups like this before.
When trying to start a fairly unique category, what exactly do you do? How do you launch in such a way that consumers really notice your brand and understand what it is quickly, so that you can be part of that all-important decision when they’re standing in front of the fridge at the store?
You turn to an agency like Franklin11 of course. They designed these beautiful package ideas for the range, which bring to life the quality of the ingredients all the while showing the potential user that they are convenient and easy to use.
La Quiniela is Spain’s oldest sports betting company. Reaching their 70th year of operation, they felt some celebration was in order. Their agency, Rkpeople, briefed 6 illustrators on the project and the result: Six beautiful executions in a number of incredible styles.
Have a look below!
We really love this site by Merci-Michel for Orange France. It’s goal is simple and perfectly executed – to wish people a happy 2017 and offer them a fun, interactive experience. With high-quality, detailed illustrations and a load of hidden animations to uncover, this is a great distraction for a work day, all the while being exposed to Orange’s brand.
What more could you ask for?
Check out the site here.
Fragrances always allow for such bold, artful packaging and product design. Because they’re not meant to be FMCG products or easily accessible, we get to see designers really pushing themselves to make something beautiful.
This work by Asrewe and Cadena is no exception. From a beautiful minimalist bottle through to stunningly detailed packaging – fragrance design does not get much better than this.
And what’s more – this design language is brought to life even further on the brand’s website – using more of the hand-inked look and feel we see in the other collateral. Perfect!
Cristina Daura is an illustrator based in Barcelona. When we saw her bold, crisp work we fell in love with it immediately. Daura manages to bring together a number of strong colours that almost shouldn’t work together along with stark geometric shapes and detailed callouts.
Such strong, instantly identifiable work! We can’t get enough of it!
Antoine Maillard is a French illustrator who can often be found in the pages of The New Yorker and the New York Times Sunday Review. We love the controlled used of colour and intense meaningfulness in all of this work.
Do yourself a favour and spend some time looking at more of Maillard’s work here.
There’s just something about great packaging design that makes us excited. It’s what happens when you’re a self-confessed design nerd! This work by Werner Design Werks for Mr Mak’s Ginbao (a healthy Chinese ginger based drink) is something that got us excited.
Using bold geometric design and inspiration from traditional Chinese medicinal illustrations (indicating the healthy nature of the drink), Werner Design Werks created a brand that instantly recognisable and incredibly fun too!
We love it!