Tag Archives: Illustration

Alchimia de los Andes – Packaging

What a fun design and illustration for this wine from Argentina by Zarate Insa. With a label inspired by a story of how the head winemaker fell into a trance and was driven to create a red blend like no other, this awesome illustration calls on old-school horror movie posters. From the illustration style through to the typography and the layout of the design itself – this is just spot on.

Send us a bottle!

Opel Print Campaign

What a great campaign by Tapsa Y&R Spain. These beautifully illustrated ads bring a simple, but hugely useful benefit to life: Opels are able to recognise traffic signs and help warn you about them. We all know how much we can zone out in the car and think of other things – and these illustrations bring that behaviour to life so well.

A great concept, with a great execution. This is what print is all about!

Liomont Analgen Forte – Print Campaign

With great art direction and illustration, this campaign for Liomont Analgen Forte by Publicis Mexico City uses a great insight to inform the look and feel.  When you have a headache, it usually becomes someone else’s problem. Here, they showed how hierarchical structures can be affected when the boss has a headache, with a simple but very clever illustrative device. Eventually, the boss’s headache becomes everyone else’s problem.

Great work!

Rob Bailey – London Transport Posters

We never share work we don’t like, but this work by Rob Bailey and M&C Saatchi London for Transport for London is a real favourite. Using his trademark simplified style,  Bailey has created a series of posters for the London public transport network that are a true work of art.

When it comes to high end design and illustration meeting perfectly – it doesn’t get better than this!

Fawen Soup – Packaging

An on-the-go chilled soup that doesn’t need to be consumed warm is an interesting proposition and somewhat of a new category of products. We’ve seen cans, ‘warm at home’ pre-made soups, powders and any number of other iterations, but not chilled soups like this before.

When trying to start a fairly unique category, what exactly do you do? How do you launch in such a way that consumers really notice your brand and understand what it is quickly, so that you can be part of that all-important decision when they’re standing in front of the fridge at the store?

You turn to an agency like Franklin11 of course. They designed these beautiful package ideas for the range, which bring to life the quality of the ingredients all the while showing the potential user that they are convenient and easy to use.

Perfect!