Our graphic design second year students were recently tasked to work on a real world client brief by Sugardbird Fynbos Gin. The ask was to design gift packaging and point of sale for retail. Rob Heyns, the co-founder and CEO of the brand shared his immense knowledge and expertise in the beer and craft gin industries with students, which set the tone for the work. With inspiration provided from the natural fynbos that is infused in Sugarbird gin, our students were able to come up with a wide range of incredibly creative solutions. These were all seen by Rob, who gave feedback to the students and chose a winning route.
The great news is: A number of these elements will be used in the final design, which will be hitting stores soon! If you see Sugarbird Gin in the bottle store this festive season, you’ll see the beautiful work created by our students. Don’t forget to buy a bottle!
Now this is how you incorporate design and illustration into one package!
This work by Shake Design for Ahava, an Israeli cosmetics company, celebrates 30 years of the company’s existence. To bring their concept of beauty, in all its forms, to life – they commissioned female artists to illustrate their understanding of beauty, which they then turned into packaging for the range.
We love this! It looks beautiful, it’s on brand and on top of it all it’s collectable. It doesn’t get any better!
Burger King has a pretty strong differentiating factor when it comes to other large fast food burger chains, and that is that their burgers are all flame grilled. This campaign by Buzzman Paris for Burger King Belgium brings the flame-grilled factor right to the foreground! Using a bunch of smart illustrations, these ads show how important flames can be to make things more exciting. With the payoff line: Always better with fire – you very quickly see just what it is that makes Burger King different to all the others.
Oil is not a particularly easy thing to advertise. It’s quite a functional item and if you’re not a real ‘petrolhead’ (or ‘oilhead’ perhaps, in this case) then the chances are it’s not something you think about very often. And even if you do think about oil, it’s a necessity – your car needs it to run properly.
This makes advertising oil quite difficult. In a category where brands are less important, because people aren’t necessarily emotionally connected, you need to do something really bold, interesting or emotional to stand out. If it’s not memorable in the best possible way, then logically there’s no way that someone would ask for a specific oil brand at a petrol station. We could say that for most people oil is probably just oil.
Bearing all of this in mind, we can see what a good job Icon Advertising Dubai did here. Using powerful imagery of giant robots using Castrol oil to beat the heat, they’ve created something memorable and emotional. To top it all off, the execution is just top notch – the CGI graphics they’ve implemented here are incredible.
It’s no secret that we love some good craft beer design. We’ve shared a whole lot over the last few years! Today, we’re sharing some work from PangPang Brewery, based in Sweden. We love their fun, colourful, design and illustration style – bringing some much needed fun to the beer category! While mainstream beer often gets stuck in ‘heritage’ and other ‘premium’ design cues, craft beer itself can sometimes end up being just a little too serious. We love the energy and excitement of these designs.
Alon Bonder is an artist and graphic designer who lives and works in Tel Aviv, Israel. His intricate designs and illustrations are inspired by a number of sources, with a strong push from shamanism, ancient cultures and hallucinogenic plants. We love the mix of modern, clean vector illustration with more organic forms. Amazing!
You can visit Bonder’s website to see more of his work here.