Tag Archives: Illustration

Tor Brandt – Illustration

Tor Brandt is a Danish illustrator with a unique, very minimal style that is informed by underground comics. What we love here is how he is able to create such evocative scenes with so little. With very simple colour palettes and a real economy of line, these illustrations say so much – the mark of a true talent!

Visit Brandt’s site here.

Karifurava – Illustration

Karifurava is a Japanese illustrator and artist with a unique almost ‘low-tech’ style that is at once inspired by traditional Japanese illustration but at the same time entirely new. With elements of street art and a bold use of colour, Karifurava’s work is instantly recognisable – and really quite compelling.

Sadly, he is fairly elusive – only maintaining an Instagram account for an online presence. We do suggest you follow him though!

You can follow Karifurava here.

Nissin – Film

If you said to us that ‘white mystery meat’ was a selling point for a new product, we’d look at you with a little bit of skepticism and say something along the lines of: No way. To a westerner, describing cubes of meat as ‘mystery’ and ‘white’ is just incredibly unappealing. On top of that… meat doesn’t really come in cubes, does it?

And yet, in Japan, cubes of white mystery meat are a real selling point. In this execution, for the Nissin company (which makes cup noodles), we see an entire 3D animated film touting these mysterious meat cubes for Nissin’s new Chilli-Tomato noodles. Well done to Dentsu Tokyo for making these meat cubes so appealing, because after seeing this ad, even we’re interesting to know what they’re all about!

San Diego Zoo – Africa Rocks

What a cool way to advertise a zoo! We’re so used to traditional communication with wildlife photography and other cliches, why not throw it all on its head?

This work by M&C Saatchi Los Angeles takes African animals and turns them into a crazy psychedelic experience, told with great colour choice and some funky illustrations. Have a look at the film below.

Gold’s Gym – Print Campaign

These seemingly simple print ads for Gold’s Gym by RG2 Venezuela¬†tell a great story using a repeating pattern that slowly changes over time. This indicates that it’s a journey towards health and fitness, rather than a singular destination or that there’s some kind of quick fix. Over a period of ‘time’ we see the body silhouettes slowly change until they reach their ‘goal’ form, with the Gold’s Gym logo in the bottom right hand corner.

So smart!