Monthly Archives: November 2017

OK Go – Obsession Music Video

We’ve all fought with printers in our lives. The paper gets stuck, the drivers aren’t working – there’s always something that can go wrong (and it almost always happens on a deadline, strangely enough).

But what if printers could be our friends?

The band OK Go, who are known for their incredible music videos, have made friends with printers in this video, synchronising and choreographing 567 of them to create this incredibly spectacle you see below. And before you ask – all of the paper used was recycled, the proceeds of which were donated to Greenpeace.

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Stefano Sauce Packaging

Now THIS is how you do a brand identity! We love this project by lg2 for Stefano sauce. From a fun logo, which draws directly from the man behind the sauce himself through to nifty applications onto T-Shirts and other collateral, we can see how lg2 really pushed themselves here to create a brand – not just a label design.

How could you NOT want this in your kitchen?

Camera Repair Centre – Print Campaign

Such great work from The Public House in Ireland for Camera Repair Centre. They’ve got a really simple message to deliver: Yesterday’s Cameras Restored For Today, which they brought to life with smart illustrations showing people using old cameras in the ways we use them today.

Spot on! And really funny too!

Update – Keagan Clack wins Top Student at 2017 AdFocus Awards!

We just announced yesterday that our 3rd year Art Direction student, Keagan Clack, was named as a finalist in the 2017 AdFocus Awards. At least night’s ceremony he was in fact named student of the year!

We are over the moon! Well done Keagan and thank you to all the staff who help our students reach such great heights!

You can read the full press release about the AdFocus Awards 2017 here.

Keagan Clack Named as a Finalist in the 2017 Student AdFocus Awards

There’s nothing better than hearing about your students doing well! We got the news that Keagan Clack, a third year Art Directin student at the Stellenbosch Academy was named as one of just three finalists in the 2017 Student AdFocus Awards.

And along with this great honour comes a whole lot of further fun things, like an interview on BizCommunity, which you can find here, which also features our HOD for Art Direction, Caroline Piotrowski. Great words guys!

You can see more of Keagan’s work on his Behance profile here.

To learn more about the AdFocus Awards, you can visit their website here.

Nedbank – I Don’t Live For Money

Wow! What a meaningful, thoughtful ad from Joe Public for the revamped Nedbank Money app. Rather than focusing just on the abstraction of ‘money’ this piece shows us the great things that we can do with money – and what it means to people.

This is much more exciting than some of the other ads we’ve seen when banks have redesigned their apps. We know that apps are expected now, we need to show people more than just functionality!

Well done to all involved!

Google Pixel 2 Film

Droga5 know how to do good advertising and this piece for the new Google Pixel 2 is no exception.

We love the way they use loads of quick cuts and what feel like real people asking questions about what the phone can do (which is specifically important to this phone as it has Google Assistant built into it: An AI assistant that you speak to). What this spot does very well also, is essentially it provides a really smart product demo; what with all the applications for the phone’s functionality that are covered by the people in the ad.

So good!