To launch their new trainer, the Nike React, Nike enlisted the help of Wieden+Kennedy and Media Monks to create an installation / activation in LA like no other! With custom built treadmills and a virtual reality rig, they made a real-world game where people were motion tracked as they played a game on the screens in front of them.
Sound complicated? That’s because it is!
This video below explains it so well. What better way to launch a new shoe, but showing people exactly what it can do!
We’ve all fought with printers in our lives. The paper gets stuck, the drivers aren’t working – there’s always something that can go wrong (and it almost always happens on a deadline, strangely enough).
But what if printers could be our friends?
The band OK Go, who are known for their incredible music videos, have made friends with printers in this video, synchronising and choreographing 567 of them to create this incredibly spectacle you see below. And before you ask – all of the paper used was recycled, the proceeds of which were donated to Greenpeace.
This is how design and branding meet to create something truly special. AC mcgarrybowen Mexico City conceptualised this ingenious piece of branding. A Samsonite luggage tag, designed to break if you luggage weighs more than 23kg – the weight limit for international flights.
Perfectly on brand and truly useful for people – this is how you do design!
Calling all the stationery nerds! This one is for all of us! Luckies of London is a gifting sight by designers, which means not only do we get all the cool stuff us designer types need to get our juices flowing, but that the products are really smart and desirable too!
These Wild Tape dispensers use three different African animals as inspiration, with the smart idea for a dispenser we’ve seen in a while! How could you not want to stick up everything you find if you had tape like this in your office?
Check them out below!
Stephan Schmitz is a Swiss illustrator and lecturer who has the ability to tell amazing stories with just images. His simple, poignant images do so much with such an amazing economy of line and reveal hidden feelings and yearnings inside all of us that we can relate to.
To see more of his thought-provoking work, have a look at his site here.
Deepblue is a German advertising agency that faced an interesting challenge: How to attract new talent in an exciting way. They hired Kjosk, a design agency to work their magic.
The result: An animated gif for each letter of the Deepblue logo.
We feature gifs more and more on this blog and as far as we’re concerned, we will only see more in future. It’s always exciting to see a format being used in new ways and with diffusion of screens and the Internet available everywhere, these kinds of images are perfect.
Long live gifvertising!
There’s something just so gratifying about great design. Usually, this is something anyone can understand or interact with, no matter how little design education they may have had.
The Canadian passports are a perfect example of that. Using UV printing techniques, the designers created something absolutely special out of something really quite mundane.
We love it!
You can check out all the original pics here.