Monthly Archives: August 2023

MCC LABEL COMPETITION – 2023

As part of the MCC label competition our 3rd year Graphic Design students created their own fictional wine farm, focusing on an interesting backstory. This formed the backbone of their conceptual thinking and had to be reflected in the logo as well as mood and tone throughout.

The students had the choice to design either for an Icon, Premium or an entry level wine and could choose between 3 wine labels for 3 different variants, or one wine label accompanied by packaging.

The concept and target market were the driving forces behind the shape of the labels, paper and colour choice, format, the packaging and the tone of voice.

We are elated to announce that out of the six finalists we had in the competition, two of our students received special mentions from the judges, and one of our students won the overall Gold Award (1st Place) for her label design.

Kahleah du Toit: Gold Award

Design: Pescador

The design solution was to create wine labels for a fictional wine farm called Pescador, which means ‘fisherman’ in Spanish. Pablo, an old Spanish fisherman, started it. He started making wine to pair with the fish he caught. Each wine is paired with a different type of fish, which inspired by the main tactile design element on every bottle. The rope used on the bottle top and carrier bag is symbolic of a fisherman’s net.

Klara Appelgryn: Special Mention

Design: Los Lappie

An Afrikaans-speaking woman from South Africa, Klara Appelgryn, established Loslappie in 2021. She aims to redefine the negative connotation around the Afrikaans term, “loslappie”, through wine with anti-spiking labels. For women, by woman.

Alice Botha: Special Mention

Design: Sloshed

“Sloshed” is a wine that has been created with inspiration drawn from the students of Stellenbosch.
The wine grants students an accessible experience of higher quality wine at a lower cost. An opportunity of a further cultural exploration of Stellenbosch is prompted while still appealing to their current lifestyle, experiences, and interests.

Debra Rowbotham: Finalist

Design: Rowboat

My fictional brand is Rowboat Estate, a wine farm located in Roberston and built around an abandoned rowboat found in the middle of a field. The label displays a wooden texture representing the story of the boat while the label is also painted with gold, speaking to the value of the product (treasure).

The experience of the wine is meant to resemble the feeling of finding a treasure in an abandoned wreck.

Luchelle Phillips: Finalist

Design: Eros

This project is based on a fictional story about a wine farm named in honour of the god of love, Eros, who in his quest to win over the heart of a moral, Psyche, turned to the hills of Italy where the best wine of the time was produced. Eros recruited the vintners of Montalcino to craft the finest blend to win over the heart of Psyche. When he realised that no wine prepared with mere human ability would achieve this he sent an asteroid down to barren fields deeply etched in the crevasses of the rolling hills of Montalcino to enrich the soil with nutrients that to this day produce the most sought after wines.

Nastasia Pestana: Finalist

Design: Ancienne

One sip of Ancienne’s flavourful wine will ultimately transport you to the magnificent Stellenbosch mountain backdrops, refreshing morning breeze, fertile soils, gentle rains, and plenty of sunshine year-round. Here is where we produce our signature wines that leave a taste of the land on your palette. Ancienne Wine undergoes an ecological and ethical approach to farming in order to keep our grapes healthy and the vineyards more sustainable. At Ancienne, we consider the entire vineyard as a whole. We recognize that there is an interconnection between all living things on the Ancienne farm. Our vineyards are grounded and connected to the earth as we follow a self-sustaining system. Our wine is the reflection of the farm, its workers, its winemakers, and you.