This new look and feel and campaign for Air France is absolutely incredible. Drawing inspiration from old school travel posters and design, it is updated with beautiful new art direction and photography.
For more info on the agency behind the work, check out BETC’s website here.
And the photographers are Sofia and Mauro.
This project out of Cooper Union, a college in New York for the advancement of Science and Art, from two young students – a junior mechanical engineer and a junior electrical engineer shows a new way of thinking about something most of us don’t even give a second thought to – cardboard boxes.
This is design thinking in its truest form – how do we make things better, how do we make them more environmentally friendly, how do we start from scratch and question everything?
Such a great idea – we hope this becomes a reality sooner rather than later.
In a country with a huge poverty gap and thousands of people going hungry, how do you ensure that everyone gets fed?
Mumbai’s answer is so simple and so effective, you can’t help but be inspired.
What a lovely example of design thinking being used to do good. An amazing, amazing idea – perfectly executed.
Roberta Neidigh’s work, Property Line, is a series of photographs investigating the line where two suburban yards meet in America. So simple and yet so insightful, this selection of images shows how people protect their space as it approaches someone else’s.
To see more of Neidigh’s thought-provoking work, check out her website here.
When we were at Design Indaba this year, we were privileged to witness a talk by the Dutch design studio, Experimental Jetset. They explained, amongst other things, their redesign of the Whitney Museum’s corporate identity.
Great design is timeless. It’s often simple. It’s often striking. And often, it has that element of ‘that’s so obvious and so clever!’, which is incredibly hard to define and yet you know it when you see it.
Experimental Jetset’s redesign for the Whitney Art Museum in New York is just that. Simple, striking, so clever and at the same time so obvious. They designed a responsive ‘W’ logo, which can be iterated almost infinitely across a wide range of media, all while holding the graphic identity of the Whitney.
Design does not get better than this.
For a full explanation of the process from Experimental Jetset, please do take the time to look at the case study on their website – it is a masterclass in design thinking, process and execution. You can find that here.
This campaign from Google+ and Manchester United is just amazing. It takes everything we love about technology and branding and throws it all together in one beautiful story.
In short, fans could watch a live Manchester United soccer match through Google+ hangouts, as if they were sitting in the front row at Old Trafford. But when you see how they took it one step further and broadcast fan reactions onto the digital billboards around the field, you can’t help but smile.
A brilliant idea, brilliantly executed. More of this please!
What an amazing initiative. Secret 7″ has been running for the past few years and promises the perfect meeting of music and art/design.
It works a little something like this: Each year, seven songs are selected to be part of the program. Each song is pressed to 100 vinyl records, and each record is given a different design. These designs are submitted by up-and-coming ‘no name’ designers to some of the world’s most famous designers, but there’s one catch – you don’t know who designed your copy until you buy it.
We’ve selected just a few of the designs to share with you, but when you get the chance – there are 700 waiting for you, just over here.
We just saw a great post on Creative Bloq that you must have a look at. It highlights some interesting ways to present your portfolio website as a designer, and we pulled some of what we thought were the best ones to share here.
For us, one of the most important things our students do is build a portfolio of work. This is the best way to find that dream job as a new graduate. Not only does it show your skills and talents, it also shows what kind of person you are. And as we know – sometimes being the right fit for a company or organisation is most important.
These sites are much more than just their front pages though. We suggest you take a look at some of the links below to learn more, just click on the images to go straight to the sites.
For the original post, click here.
We love clever student work. Perhaps we’re a little biased (we know ours are the best) but there’s something about the freedom of thinking that being a student affords you that allows you to think big. This is what Nicole Pannuzzo (a student at Arizona State University) did, when she looked at how better the Colgate toothpaste tube could be designed, not only from an aesthetic perspective but also from a waste and usability perspective. We must say, as a school obsessed with process, we certainly approve of seeing how many iterations she went through to come to the final design. It’s the only way to get there!
Inspired by origami, Pannuzzo found an entirely new way to imagine what a toothpaste tube could be – and honestly, it’s very impressive. You know that an idea is good when it’s so blindingly obvious, so simple. This has it all. It just looks so cool too!
For more of Pannuzzo’s inspiring work, have a look at her website over here.
Fathima Kathrada is freelance designer and illustrator working out of Durban, South Africa. We love her whimsical, hand-done style and it really comes to the fore in this ‘Writing Map’ – designed to give people inspiration and starting points for creative writing exercises. From an illustration perspective, this is especially challenging as these illustrations need to function much like spot illustrations would, but they also need to be inspiring thought-starters for people looking for inspiration. The good news is, she nailed it. What a great idea!
We can’t wait until summer comes back – this looks like the perfect way to spend a summer holiday!
For more of Fathima’s awesome work and to learn more about her, check out her blog here. And if you’re the tweeting type – follow her on Twitter here.
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