Edgeboard is a new cutting board with a specially designed lip on the one side that makes it easier to move what you’ve cut into another bowl or container.
When designing the logotype for this brand, Maud, an Australian design company, wanted to create something that brings to life the board itself. After much thought they came up with a logo that only works when it is wrapped around a corner – perfectly encapsulating the product itself.
We love simple, elegant thinking like this.
To see more of Maud’s design work – have a look at their website here.
Mary Wong is a noodle bar franchise in and around Moscow and when we found their corporate identity we just had to share it. Sleek, minimalist and incredibly exciting. With design like this, who wouldn’t want to eat at your noodle bar?
When we were at Design Indaba this year, we were privileged to witness a talk by the Dutch design studio, Experimental Jetset. They explained, amongst other things, their redesign of the Whitney Museum’s corporate identity.
Great design is timeless. It’s often simple. It’s often striking. And often, it has that element of ‘that’s so obvious and so clever!’, which is incredibly hard to define and yet you know it when you see it.
Experimental Jetset’s redesign for the Whitney Art Museum in New York is just that. Simple, striking, so clever and at the same time so obvious. They designed a responsive ‘W’ logo, which can be iterated almost infinitely across a wide range of media, all while holding the graphic identity of the Whitney.
Design does not get better than this.
For a full explanation of the process from Experimental Jetset, please do take the time to look at the case study on their website – it is a masterclass in design thinking, process and execution. You can find that here.