Tag Archives: Corporate Identity

Vy – Norwegian State Railways Re-brand

What an incredible brief to receive! The team at Snøhetta, a Norwegian design firm, were tasked to rebrand the Norwegian State Railways. No small task!

Drawing inspiration from movement and what it feels like to watch the landscape whizz by from a train, the new identity uses a sinuous ribbon-like form that can be translated into any medium. Whether this logo is to be found on the trains themselves, cars, buses, business cards or anything else.

This is such a great example of clever design, where every detail has been thought through and has a deeper meaning. We strongly suggest you look at the project page on Snøhetta’s website so you can understand more of their thinking behind the project. This is truly design in its highest form.


SPAN Corporate Identity

Recently, the Stellenbosch Outdoor Sculpture Trust changed their name and thus were looking for a new corporate identity. They approached our Graphic Design department at the Academy for help with rebranding. With a new name: The Stellenbosch Public Art Network (SPAN), our Graphic Design 3rd year students were given the task of defining their new corporate ID.

In the end, Lauren Riley’s work was chosen. Her work can be applied well to all of the different outputs and platforms in which which SPAN operates. This rollout did not just include the logo though, students also had to design a new front end for the website as well as an app which could be used by SPAN to guide the public through their exhibitions. The final part of the task was to design a wayfinding system for SPAN’s public art exhibitions, making the design not only decorative but highly functional too.

Well done Lauren – we are so proud of your work!

Check out more below.



Zeitz MOCAA – Corporate Identity

This work by M&C Saatchi Abel is nothing short of inspiring! This is exactly the quality of corporate identity we’d expect for a museum as important as the Zeitz MOCAA in Cape Town. Taking inspiration from the shape of the silos themselves, this corporate ID creates an entire visual language, including a typeface with just a number of circles. 42 silos, 42 dots, which function like pixels – to create endless applications.

So smart and so perfect – nothing short of art itself! Exactly what the museum needed!

Whitney Museum Logo Redesign

When we were at Design Indaba this year, we were privileged to witness a talk by the Dutch design studio, Experimental Jetset. They explained, amongst other things, their redesign of the Whitney Museum’s corporate identity.

Great design is timeless. It’s often simple. It’s often striking. And often, it has that element of ‘that’s so obvious and so clever!’, which is incredibly hard to define and yet you know it when you see it.

Experimental Jetset’s redesign for the Whitney Art Museum in New York is just that. Simple, striking, so clever and at the same time so obvious. They designed a responsive ‘W’ logo, which can be iterated almost infinitely across a wide range of media, all while holding the graphic identity of the Whitney.

Design does not get better than this.

For a full explanation of the process from Experimental Jetset, please do take the time to look at the case study on their website – it is a masterclass in design thinking, process and execution. You can find that here.