Monthly Archives: December 2015

Whakamana Cannabis Museum

If a client came to you and said, ‘We want your help advertising our cannabis museum…’ what would be your first response? Other than getting the giggles of course…

This work by BWMDentsu in Australia is a great answer to that client’s problem. Using beautiful paper cut out effects, this print campaign brings in imagery of clouds and some really witty copy that plays on some of the feelings and myths surrounding cannabis in society.

10/10. It doesn’t get better than this!

Belgian National Lottery: Lucky Holidays

The character design by Mortierbrigade for this film for the Belgian National Lottery is just too exquisite. It helps too that it keeps with the Christmas theme we’re going for right now.

It’s plain to see that this ad was made with love – the visual effects and the attention to detail on each character is amazing.

Enjoy it below!

John Lewis – Man on the Moon

Merry Christmas everyone! If you’re on the blog today, it’s only fitting that we’re sharing a Christmas ad and this one from John Lewis is as Christmassy and emotional as they get.

Get the tissues ready!

Wishing you a lovely Christmas (if that’s what you celebrate) and a lovely holiday season (if Christmas isn’t your thing) from everyone at the Academy!

 

Dollar Shave Club – B.A. Loonman

Dollar Shave Club are a new(ish) startup from the States that produce cheap razors and men’s toiletries that are sold on a subscription model. They’ve gone from strength to strength over the last few years and have really exploded in terms of revenue and brand recognition.

The one thing that always set them apart though, was their no-frills approach to advertising. Their launch video (which you can see below) was a simple explainer for the business, but because it was so much fun and so honest at the same time – it helped launch an immensely powerful brand.

This launch video has now been watched over 21 million times. That’s not something you can buy. That’s the power of a good creative concept.

Now that Dollar Shave Club have set the bar, they need to keep on meeting it. We love this new execution that highlights the smoothness of their razors and shaving products. Meet… B.A. Loonman.

It’s simple, it’s funny, it’s memorable and it was cheap to produce. Best of all, it truly shows the benefit of their products.

A good idea will always shine through!

Student Work – Johnnie Walker

There is something about a simple story, beautifully told that hits you right in the solar plexus. This spec work for Johnnie Walker from two students in Germany, Dorian and Daniel, who study at the Filmakademie Baden-Wuerttemburg in Germany is absolutely breathtaking. It tells a 90 second story that will have even the hardest among you feeling goosebumps by the end.

If this is the level of work that can be produced by students, we cannot wait to see what will become of Dorian and Daniel further on in their careers!

Check out the spot below.

Time Magazine Top 100 Pictures of the Year

It’s a special time of year when Time Magazine’s Top 100 Pictures come out and we’re so happy to share just a few of them with you.

These powerful, arresting images show us just how important photography is as a medium of record – highlighting the good (and bad) of our world so that we can bear witness.

There are some incredibly powerful images here and we do suggest you take the time to get a visual idea of just what happened in 2015.

What a year!

Check out the full list of 100 pictures here.