Bscly is a direct to consumer clothing company that has paid real attention to their packaging and environmental footprint. Their mission is to make getting dressed a simple exercise, that requires no thought – almost like a Soylent-style meal replacement for dressing.
What we really love about them is their packaging. They’ve used entirely biodegradable sugarcane as their substrate, which means that after you’ve received your kit, all you need to do is put the packaging in with your compost. Done.
It helps too, that the packaging is appealing and modern. If you think about it, for a direct to consumer brand like Bscly, this is one of the few times a consumer will interact directly with their brand. The packaging has to work really hard! Other than the clothes themselves, the experience of receiving and opening the packaging (and disposing of it) is vital. It raises an interesting idea for us creatives – when is it packaging design and when is it UX / service design. Are these becoming the same thing?