Tag Archives: Art

The Goldfinch – Multimedia

The rise of multimedia as a form of communication has seen so many new ways of bringing fairly ‘static’ things to life. Here, we see a website dedicated to The Goldfinch, a painting by Fabritius, that was created in the mid 1600s. This painting has been particularly interesting to Western culture as a whole, as many of Fabritius’ works were destroyed in a catastrophic fire – making this one of the few remaining pieces of his oeuvre. This obsession with the painting even inspired an entire book, The Goldfinch by Donna Tartt.

So, as a museum with such a famous painting, how do you promote it? This is where the Mauritshuis got smart. Realising that the painting itself is one of their best advertisements, they enlisted This Page Amsterdam (a digital agency) to create a site dedicated to the painting. Here you can learn all about Fabritius and the painting which acts not only as a great information resource, but also an incredible advert for the museum and the painting itself. After learning so much, how could you not want to see it in person?

You can visit the Goldfinch here.

The Outings Project

Julien de Casabianca is a French visual artist who has started an art movement called the Outings Project. Inspired by noticing a beautiful painting that was stuck in the corner of a museum, unloved and unnoticed, de Casabianca had a brainwave – why not take these paintings to the public at large. And thus, the Outings Project was born.

Initially, it was just de Casabianca – photographing paintings, printing them and pasting them up in public spaces, but soon people across the world caught onto the idea and started doing the same thing. At first, de Casabianca didn’t expect this to happen but the project has evolved into a movement where anyone is encouraged to photograph art in a gallery or museum with their cellphone, print it out and paste it up to share with the public.

What a brilliant idea! We would love to see some of the beautiful paintings in the Iziko National Gallery pasted up around Cape Town!

To see more of the project, we do suggest you check out their instagram account here.

Chino Otsuka – Imagine Finding Me

This beautiful set of photographs from artist Chino Otsuka ask questions of our own memory and sense of nostalgia. By taking old photographs of herself and digitally reinserting her current self into these photographs, Otsuka imagines what it would be like to meet her younger self as an older person.

We love how these touching, personal photographs have been digitally manipulated. A great use of the old and the new in photography.