Tag Archives: Art Direction

Britain’s Beer Alliance – Print Campaign

Beer is something that needs very little introduction to adults – either you like it or you don’t and you tend to drink around sporting occasions or just when chilling out with friends. But there is an entire world of beer pairing out there that many people are just not aware of.

This is something that Britain’s Beer Alliance want to change, using this beautifully illustrated and art directed campaign, thanks to the help of La Comunidad London. Each execution indicates a beer style along with an accompanying food to go with it. It can be a bit strange having a fish encouraging you to eat other fish perhaps, but we’re overlooking that because these just look so good!

Have a look at the rest below.

Cheers!

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Odell Brewing Company – Print Campaign

We’ve always loved the way craft beers are able to push the boundaries of design, illustration and branding. It’s something that’s expected from the category. The strictures of Big Beer are not felt in the same way when you’re a craft brewer.

Here, we’re sharing work from Cactus Denver, for the Odell Brewing Company. We love how the brand has allowed itself to be more creative here. Instead of the typical perfectly lit beer can shot, with just the right amount of (most often photoshopped) condensation on the side, this campaign just shows an illustration of the can. We see it in many potential scenarios, showing how versatile the brand can be and best of all – the illustrations look great!

Kinder Bueno – Adulting

Such a fun spot by TMW London! With art direction that is just spot on – from the colour palette through to the set design and a great script; this is the kind of fun advert that can actually bring a smile to your face, instead of just interrupting what you were doing and demanding you buy something.

We love the wry take on adult life, with honest stories about how we all let things slide, coupled with the positioning of Kinder Bueno as a reward for doing all these boring adult things. Perfect!

Adidas – Here to Create

We love this work by Iris London for Adidas Football. What better way to show off your new selection of boots to the world than by using some of the biggest names in football?

With a push towards creation and a hatred of boredom, this advert makes smart use of illustration to show pro footballers like Lionel Messi, Luis Suarez, Paul Pogba and Roberto Firmino as almost superhero versions of themselves. But of course, showing some of the real things they’ve done on the field.

It looks great, it feels great and it makes you feel like if you bought those soccer boots you could (almost) be as good as they are. This is advertising at its best!

Check out the advert below.

 

KFC – Big Chicken. Small Movie.

What a great example of illustration and animation! We love this piece!

Other than feasting your eyes on the craft involved in a piece like this, we must ask you to note that this entire story is told with little to no dialogue – no mean feat! We love it!

To learn more about the agency that made this, Wieden+Kennedy, take a look at their site here.

Michelin Print Campaign

There’s something to be said for a brand so well known that advertising it doesn’t even require a logo. It’s a bold move, but it’s definitely a memorable one!

This work by TBWA\CHIAT\DAY New York does just that. Using the recognisable hands of the Michelin man, this print campaign shows how Michelin tyres can help keep you on the road.

We love it!