Tag Archives: Art Direction

Bostik: Mother’s Day Cupcake Project

Such a cute video! This work by MullenLowe South Africa for Bostik allowed kids to do their thing and create cupcakes for their moms for Mother’s Day. It makes for such a fun case video!

Check it out below.


Red Cross – Print Campaign

MullenLowe Bucharest created this campaign to advertise Red Cross Romania’s first aid courses designed to deal with common situations toddlers might find themselves in. We see toys and action figures stuck in a nose, an ear or a mouth – exactly the kind of problems that may arise with toddlers. And the copy brings it all together perfectly: Be the hero when their heroes hide away.

Nike Tech Pack Collection – Video

If you’re looking for some sleek, beautiful art direction you’ve come to the right place. This film for the new Nike Tech Pack Collection is such a great example of how a unified vision can come together. Taking inspiration from the futuristic feel of the clothes, this ad offers a well thought out colour palette and just the right amount of flourishes to really bring the feel of this collection to life.

BMW British Touring Car Championship – Print Campaign

FCB Inferno created this awesome campaign for the BMW British Touring Car Championship, which celebrates 60 years of the competition. To do so, they enlisted a number of illustrators and designers to bring to life the different eras in which the competition has taken place. Each execution shows the cars of the time and most importantly to us design fans – nods to the design trends of the time – from the 60s all the way through to the about ten years ago.

Check them out below!

Playland Print Campaign

This campaign by Rethink Vancouver for Playland, a local amusement park, is so much fun! By taking advantage of the rampant use of emojis we see everywhere, they’ve taken usual human responses to amusement parks (like crying and even… throwing up…) and turned them into streams and streams of emojis.

It sounds a bit out there – but it works! Check out the rest of the campaign below.