Tag Archives: Art Direction

Hill’s Pet Nutrition – Print Campaign

This campaign by VML Mexico is so good! To tell people about Hill’s Pet Nutrition’s new product: Hill’s Science Diet Active Longevity they came up with this incredibly clever idea.

In each of these executions we see something that dogs love to do – chew on things, but spread over a really long time period as someone has grown up and evolved over time. This perfectly illustrates how the product can help dogs live longer and keep on being their naughty selves for as long as possible!

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NYC Botanics – Print Campaign

With the legalisation of recreational marijuana in a number of states across the USA, brands are starting to pop up, offering a number of marijuana products. What’s interesting, from a branding and communications perspective, is that this is somewhat new territory. Yes, strains of marijuana always had imaginative names, which act as brands in their own way (local strains like ‘Durban Poison’ for example) but never before have they been able to be communicated so openly.

Here, we see a print campaign by GSW, an agency in New York that specialises in healthcare. It’s for NYC Botanics, a company which sells CBD oil products. These products, which are non-psychoactive, have a number of benefits, which we can see brought to life here. If you imagine a consumer who might never have interacted with marijuana before, there is clearly the chance for a little trepidation and fear – something these executions deal with really well.

Over and above the communication goals of this campaign, we’d just like to point out how beautiful the art direction and illustration are here. This is truly top-notch work. We do suggest you open these images and look at them in detail as they are very, very special.

Magnum – True to Pleasure

This campaign by LOLAMullen Lowe Madrid works off a lovely insight – people who like Magnum ice creams appreciate art and the finer things in life. To bring this to life, they worked with Thomas Danthony, a French illustrator renowned for his iconic style, and created outdoor pieces of art, which subtly bring in the iconic Magnum ice cream shape.

Try not to drool when you have a look at the campaign below!

Cinema du Parc – Posters

These posters by Les Evades Montreal are so good!

Cinema du Parc is an independent cinema that focuses on showing the best of the best – specialising in foreign and classic films. These posters, which reimagine classic movie posters with a modern, more design-forward twist are such a great way to get people excited about what’s showing – how could you not want to book a ticket?

National Children’s Hospital – Disney X-Rays

There’s nothing better than advertising and branding for a good cause! This work by BBDO Dublin was made for the National Children’s Hospital in Ireland with a very specific cause – to help scared kids feel better about being X-rayed.  To do so, they used X-rays of the main characters from Toy Story and put up these posters around the hospital, reminding children that it would be okay.

We love it!

Moog Audio – Print Campaign

It’s an interesting challenge to try and visually bring to life the idea that better speakers offer more clarity and more depth to the sound of music, than cheaper ones. But that’s exactly what Bleublancrouge did for this print campaign for Moog Audio. In each execution we see beautiful illustrations of all the noises one might hear in a song, with a speaker that only allows one of those ‘noises’ out.

Such a smart way to solve this problem and so well illustrated! Check the campaign out below.