Tag Archives: Art Direction

Shutterstock Print Campaign

This is such a fun campaign by Cazar DDB for Shutterstock. It highlights the fact that Shutterstock has over 200 million royalty-free images for use by creative agencies, especially in those times of need. This is brought to life through a really smart visual idea – we see ‘scamped up’ ads (rough sketches to show what an advert might look like) with the royalty-free Shutterstock image superimposed as a way to save the person who is in trouble in the scamp. So clever!

 

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Jeep – Print Campaign

This is such a smart print campaign by FCB&FIre Buenos Aires for Jeep, highlighting the adventure aspect of the brand. With the line: Go where they won’t go – we see images of overcrowded holiday spots and the promise that owning a Jeep can get you far, far away from them!

Perfect!

Bio Suisse – Print Campaign

This campaign by thjnk Zurich for Bio Suisse uses some really smart visual thinking along with great illustration to get its point across. It’s a rather complicated point to communicate – that organic food production is also good for local animal life. There must be an endless number of ways one might be able to represent this visually, but this route chosen by thjnk is really clever. These foods which can stand in for parts of these local animals are just perfect!

See more below.

Marc Armand – French Football Team Posters

Marc Armand is a French designer and art director who was given the task of graphically representing the new French soccer jersey for the soccer world cup. We absolutely love this work he did, which at once pays homage to traditional French design and typography while also taking inspiration from the technologically advanced fabric of the French football jersey.

You can check out his website here.

Tenderstem Broccoli – Print Campaign

Broccoli is not the most exciting vegetable. In fact, it finds itself in a category of foods which many people wouldn’t say are the least bit exciting at all. And yet a brand like Tenderstem Broccoli, with the help of ad agency McCann Bristol, was able to really push the boundary!

With beautifully art directed scenes of broccoli doing, well, pretty amazing things – Tenderstem has completely repositioned what broccoli can be. Whether it’s surfing on waves of lettuce or bungee jumping over a river of noodle broth – this isn’t how you imagined broccoli.

Check out more of the campaign below.