Tag Archives: Art Direction

Augarten Wien – Campaign

Porcelain figurines are perhaps not the hottest item on the market right now. This was the problem facing Augarten Wien, a well-respected porcelain company in Vienna who have been making porcelain for hundreds of years. They turned to Jung von Matt to help with this, and in a masterstroke, the agency went with memes as a way to make these figurines relative again.

In terms of understanding culture and how to help your brand be a part of it, we’re sure that it doesn’t get much better than this! Who thought porcelain figurines could be so cool!

Otrivin – Print Campaign

This campaign by Wunderman in Dubai was an easy pick to share on the blog. We love a lot about this work but we wanted to highlight not only the way the creatives took a difficult product benefit and made it easily understandable but also the representation of a woman in a hijab. It’s important that people see representations of themselves and their cultures in advertising and this certainly ticks that box.

The use of illustration here adds a lot of fun and interest to the work and we must say – really helps you to understand how long a pill can take to work, compared to a nose spray. That’s exactly how you take something many people would consider ‘boring’ and make it exciting and appealing through creativity. Perfect!

Greece National Postal Museum – Print Campaign

This is such an engaging campaign by Greek advertising agency Three Squares for the National Postal Museum. Using some imaginative illustration they were able to add some drama and narrative to stamps and the sending of post. What a great way to breathe new life into something most of us probably take for granted.

You can see more of the campaign below.

Stellenbosch Academy student featured on Lürzer’s Archive

Wow! We are so unbelievably proud!

We’ve just received news that Jamie Slabber, an art direction student who graduated in 2019, has been featured in Lürzer’s Archive 2020. What an incredible achievement.

We’ve included his featured work here for CALM, which aims to help men deal with mental health issues – a very worthy cause.

Added to this, the Academy also received an official ranking from Lürzer’s, which you can view here. It is always special to be recognised on the international stage and we must thank all of our staff and students for their hard work – it really does pay off!

You can view Jamie’s work on the Lürzer’s site here.

Well done to all involved!

Farnham Ale – Print Campaign

Great work from lg2 Quebec. It’s not easy to bring to life a concept like ‘bitter’ using only visuals. They’ve done a great job of using both the Farnham Ale product and the product attribute in these cleverly conceived print executions.

Who wouldn’t be a bit bitter if these sorts of things happened to them?