Tag Archives: Art Direction

Acodomia – Print Campaign

Acodomia is a language school in France that helps people to learn English. This campaign by Les Gaulois does such a great job of the feeling of not being able to express yourself properly. In a multilingual country like South Africa, this is something we have all experienced in one way or another – the feeling that the words you have to express yourself can’t quite live up to the thoughts in your head.

And to top it off, the art direction is just so much fun!

Lanaudière – Print Campaign

Having a funeral home as a client probably doesn’t happen very often in the advertising industry, so when one does come along it makes for interesting work! This campaign by Brad, an agency in Montreal, highlights the personalised service you get from the Lanaudière funeral home by pointing out that every death is unique. This is achieved by telling three incredibly unique stories about how people have died in the past, coupled with beautifully illustrated art direction.

Who said funeral home advertising had to be boring or ugly?

Opel Print Campaign

What a great campaign by Tapsa Y&R Spain. These beautifully illustrated ads bring a simple, but hugely useful benefit to life: Opels are able to recognise traffic signs and help warn you about them. We all know how much we can zone out in the car and think of other things – and these illustrations bring that behaviour to life so well.

A great concept, with a great execution. This is what print is all about!

Discovery Centre – Print Campaign

This campaign by DentsuBos Toronto is so smart and so simple – just the way we like it! With the task of advertising an interactive rock and roll exhibit, they found names of rock bands and personalities who shared names with those of the elements.  Using nothing but copy and smart colour choice – their campaign was done. Perfect.

See if you can get all three of them!

Samsonite – Print Campaign

What a smart campaign by Connelly Partners Boston. For a brand like Samsonite, which manufactures luggage, there are only so many ways you can show suitcases before it becomes wallpaper. Here, they showed what people actually use their Samsonite luggage for, creating emotional connections with the viewer rather than just showing them more product.

Great thinking and beautiful art direction too!

Liomont Analgen Forte – Print Campaign

With great art direction and illustration, this campaign for Liomont Analgen Forte by Publicis Mexico City uses a great insight to inform the look and feel.  When you have a headache, it usually becomes someone else’s problem. Here, they showed how hierarchical structures can be affected when the boss has a headache, with a simple but very clever illustrative device. Eventually, the boss’s headache becomes everyone else’s problem.

Great work!