Tag Archives: Art Direction

Moog Audio – Print Campaign

It’s an interesting challenge to try and visually bring to life the idea that better speakers offer more clarity and more depth to the sound of music, than cheaper ones. But that’s exactly what Bleublancrouge did for this print campaign for Moog Audio. In each execution we see beautiful illustrations of all the noises one might hear in a song, with a speaker that only allows one of those ‘noises’ out.

Such a smart way to solve this problem and so well illustrated! Check the campaign out below.


Coca Cola – Taste The Feeling

Wow! These are amazing! Memac Ogilvy created these incredible print ads for Coca-Cola, which if you look closely use crowd shots that look almost exactly like the bubbles in Coke!

So smart!


Siaya Print Campaign

If you need to advertise an outdoor apparel company there are some standard things you can do – beautiful photographs of mountains, forests and streams or images of people ‘conquering’ the outdoors – but what if you take a different angle on it?

That’s exactly what Brad Advertising did – using the line: Weird things happen when you spend too much time indoors. What a great insight!

Then, to make the idea even more fun, they used a great illustration style and some really ridiculous situations to bring this idea to life.

We love it!

Dairy Farmers of Canada – Print Campaign

Such great art direction in this print campaign by KBS Montreal for the Dairy Farmers of Canada. They’ve taken a fairly simple (and honestly not incredibly exciting) message and turned it into something much more engaging. With the idea that dairy products are a source of protein and therefore can help people get stronger, they created fantastical tableaus using dairy product shapes, with ‘strong’ people using them.

Such a clever answer to this problem!