Monthly Archives: May 2023

Malibu Pale Ale – Design

The design language of craft beer is a fascinating one. With such an open brief when it comes to look and feel, anything can be possible – from over the top maximalism to chi minimalism.

This work by McLetters for Malibu Pale Ale takes a handcrafted, minimal approach that evokes classic surf design without being too on the nose. We love it!

John Lewis – Art Direction and Photography

This work was a three-way collaboration between Bernardo Henning, Hola Bosque and The Different Folk for British department store, John Lewis. The way the team have managed to capture a fun, modern take on childhood filled with energy and fun is just great. We love the nods to streetwear photography and the colourful illustration that works throughout the campaign. To see how it is applied from store windows to swingtags to websites is just incredible!