L’Atelier BNP Paribas – The Virtual Economy

This website for L’Atelier BNP Paribas by Gladeye is a great example of how smart multimedia design and thinking can take editorial content and make it infinitely more exciting and interesting to engage with. This piece is all about the virtual economy and how it might change our world moving forward, especially in light of the corona virus crisis, and while it may be interesting as an article, when it is delivered in this kind of way it is elevated to a whole new place.

What a great example of how multimedia can make reading and learning more exciting!

You can visit the site here.

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Albert Dros – Photography

Albert Dros is a Dutch photographer who has spent a long time photographing some of the Netherlands’ most famous citizens: Its flowers. Each year, around this time, the Keukenhof gardens open to the public, where people can go and visit their exquisitely laid out gardens and grounds. However, for this first time in the history of Keukenhof, no one has been allowed to visit due to the corona virus crisis.

Thankfully (for us), Dros asked very kindly if he could photograph the gardens as they are now – the chance of being able to shoot them with no visitors at all will probably never happen again. And these are the beautiful results of his request!

Keukenhof is billed as ‘the most beautiful spring garden in the world’ and after seeing these pictures we can see why.

You can see more Dros’s on his Behance profile here.

And on his website here.

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Takeru Toyokura – Posters

Takeru Toyokura is an Osaka based illustrator, designer and artist. Today we’re sharing his work for the Rosavia shopping mall. To tell people about their seasonal sales and promotions, he used his signature style to create really beautiful pieces. He works mostly in felt and paper, which he used to make these posters, then shoots scenes to turn into the final artwork.

What an incredibly painstaking process, but the proof is in the work. It’s so unique and fun you can see that all the hard work is worth it!

You can see more of his work on his Behance profile here.

Or you can visit his website here.

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Mucinex – Art Direction

Here’s some more lockdown advertising we like! This campaign by McCann Health New York for Mucinex uses a really fun idea and some smart illustration to make its point. During these lockdown times the best way to be a hero is actually to be boring!

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Leya Online Book Store – Campaign

We’ve understandably seen a lot of ‘lockdown’ advertising in the last while, some of it more interesting than others. We chose this campaign to share as we feel it captures such a great benefit to reading and uses art direction so well to bring it to life.

It uses a really simple copy line and idea: Escape the lockdown and, using famous books, shows scenes outside the window from the books themselves. Spot on! Well done to Bar Ogilvy Lisbon for coming up with this!

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Montezuma’s Chocolates – Rebranding Exercise

Montezuma’s Chocolates is a UK-based craft chocolate maker with a strong South American influence. This idea came from when the founders of the company travelled to South America and fell in love with it – the discovery of new things, the creativity and of course the chocolate!

Working with Butterfly Cannon on the rebrand, they used the creative platform: Welcome to a World of Endless Discovery, which you can see was a really clever way to encapsulate how the brand can represent itself creatively.

We love this packaging and we especially love the Chocolate Library idea, which houses a number of chocolates together as if they were books. So smart and so much fun!

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POSTHUMAN – Multimedia Design

POSTHUMAN is a London-based creative studio that focuses on ‘new multimedia’. For this project, titled NATURE, they 3D scanned objects in the real world, then applied those textures to new shapes – manipulating them in a virtual space.

What a beautiful way to see our natural world in a totally new way. This is just incredible.

You can see more of POSTHUMAN’s work on their website here.

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Online Open Day – 16 May 2020

Welcome to our first ever online Open Day! We would like to make the process as easy as possible for you so please follow the guidelines below to see the structure.

Our online Open Day will run from 10.00 – 12.00.

We will start with our curriculum talk from 10.00 – 10.30.

From 10.30 – 11.30 we will have several links to lecturers available to answer any of your questions regarding our major subjects and courses. You can join any of the conversations at any time during the given time slot.

We’ll be using Jitsi as an online conferencing platform to protect your privacy, which is best used via Google Chrome/Firefox on your computer or you can use the Jitsi app on your mobile phone. The Jitsi link will be available from the home page of our website. 

Lastly we will have Louise, who will be live from 11.00 – 12.00 answering any of your questions related to our application process.

If you are hesitant to ask questions and be seen via your camera, you are more than welcome to listen in while keeping your camera off and ask any questions in a written format.

We look forward to having you online with us!

One Show – We are Winners!

To say that we are proud this morning is an understatement. We’ve just heard the news that our students have done incredibly well at this year’s One Show – an international advertising and creativity showcase that highlights some of the world’s best talents.

In the image above, you’ll see our socially distanced celebration on the night, with the team (students and lecturers) who created F I S S U R E all together on a Zoom call. It’s a pity we couldn’t all be together, but in our current circumstances we had a great time!

We won three awards on the night:

Simon Kotze won a Gold for his portfolio. Available here.

The team that created our short film, F I S S U R E, won a bronze cube. You can watch F I S S U R E on one of our previous posts here. And you can see their recognition on the One Show’s site here.

Simon Kotze also won a merit award for Lumen. Available here.

What an absolutely amazing outcome. We are so happy for all involved. To be recognised on the international stage like this shows just how much hard work our students and lecturers put into it day by day (and often night by night too!).

Well done everyone!

Seedible – Brand Identity

Seedible is a new entrant to the market – a selection of sesame seed butters. This gives them an interesting base from which to develop their brand – they’re almost like nut butters, but not exactly. That gave rise to really fun conceptual territory – a brand that was ‘nuts about seeds’.

We love how this idea of being a little nuts (but not totally nuts of course) comes through in the playful typography and look and feel of the brand. This is such a strong basis to build the brand from!

All of the design work was done by the very talented Miss Sz. You can visit their website here.

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