Monthly Archives: August 2013

Mr. P (He Knows) Wine Label

Cassandra Leigh is a young illustrator and designer working out of Cape Town, and she recently finished this wine label and packaging for Mr. P.

It’s great to see local wine labels and wineries thinking outside the proverbial box when it comes to wine label packaging. In an increasingly competitive market, having great impact on the shelf is a surefire way to get your brand noticed and hopefully – bought.

For more of Cassandra’s work, check out her Behance profile here


Back to Vinyl

One way to break through the clutter is to innovate – find a new way to present someone with something, especially in the arena of music of advertising. Boris Dlugosch (a house music producer from Germany) had a new single out, and he needed to market it to advertising agencies in the hopes that they would use his track for ads.

There was just one problem: Creative Directors in agencies get CDs all the time from artists and record labels, in the hopes that their songs might be used in an ad. Very often, these CDs are barely listened to – or they end up in the trash. So, why not go back to vinyl?

Using some amazing mobile technology, Boris and his team devised a way to deliver a real vinyl record to someone, then play the song through a smartphone – as if you are playing the vinyl yourself. This may sound too good to be true, but rather take a look at the video below for a full explanation…

WWF – The Ant Rally

These days, advertising is expected to do good. For ages, advertising and marketing have been all about convincing people to spend as much as they can and not worry about the environmental or societal cost. This is slowly changing though, as society comes to expect more from brands and advertising.

For a brand like WWF, doing good is part of their DNA. And that shows through in this stunt, which they held to commemorate the 50th birthday of WWF. Rather than produce yet another AV or print ad, they decided to use real leafcutter ants and hold an ‘Ant Rally’. This idea was so well received that they went on to win the Grand Prix for Good at Cannes 2013.

What better way is there to show people the plight the rainforest is facing than using real ants with real leaves, protesting deforestation? Brilliant! Again – the medium is the message.