This is what we would call a classic print campaign. It uses a product benefit, then represents it laterally and creatively – giving the viewer that ‘smile in the mind’ that good advertising can provide. Such great work from lg2 Quebec, with a great use of illustration to tell the story.
Have a look at more of the campaign below.
This is a really smart one by Clemenger BBDO Wellington for the New Zealand Transport Agency. To show the importance of wearing your seatbelt, they found real people who had had their lives saved by seatbelts, told their stories and recreated their injuries using incredible makeup techniques.
Each person in this campaign has a video on the campaign site that speaks through their recovery and tells their story – highlighting just how important wearing your seatbelt can be.
You can visit the site here.
This is a smart one! Proximity Dusseldorf created this campaign for Tradus.com; an online marketplace for heavy machinery like trucks, tractors and other equipment. And to top it off, they found a really smart visual solve for this problem, which shows how useful Tradus.com can be – the search bar itself!
Whether it’s a dump truck, a truck or a tractor – you can see that Tradus.com has you covered. So smart!
Such a smart idea from ACmcgarrybowen for Volkswagen in Mexico. It shows how an Anti-lock Braking System (ABS) works, using a very clever visual trick.
Check it out below.
Publicis Bogota produced this ad campaign to celebrate 120 years of Renault – and what a fun piece of work it is!
With illustrated examples of classic Renault cars from the past and their modern counterparts, this campaign’s style is undeniable. We love the kind of ‘old school rally’ illustration style used by the art director.
Have a look at the campaign below!
To let the public know about the new The Walking Dead themed ride at Thorpe Park, an amusement park in the UK, TBWA Manchester created these print executions. With a smart use of Negan’s bat (if you’ve watched the series… then you know) and a really fun zombie joke, we’ve got to say – these are just so right!
Check them out below!
To show consumers that they were open for 24 hours, McDonald’s in Germany enlisted the help of Leo Burnett Berlin. With the iconic nature of McDonald’s menu items, they were able to ‘create’ them, using just the markings on a clock.
Check them out below!