Hard hitting advertising that deals with real world problems is hard to get right. Sometimes it can seem forced or end up turning something really serious into something trite. This work by Publicis Conseil though, has no such problems to deal with.
On the subject of child sexual abuse, this ad campaign uses incredibly illustration and a real sense of doom to break through the advertising clutter and really land its message.
See more below.
Ice cream is fun. We all know this! When you’ve got an ice cream in your hand, somehow everything seems just a little less stressful. This campaign by Y&R Buenos Aires brings that to life in such a fun way, with some great illustrations and really smart thinking.
With the payoff line: Once upon an ice cream, we see fairy tales we know so well reimagined with happy endings – all because of ice cream.
Check them out below!
Having a funeral home as a client probably doesn’t happen very often in the advertising industry, so when one does come along it makes for interesting work! This campaign by Brad, an agency in Montreal, highlights the personalised service you get from the Lanaudière funeral home by pointing out that every death is unique. This is achieved by telling three incredibly unique stories about how people have died in the past, coupled with beautifully illustrated art direction.
Who said funeral home advertising had to be boring or ugly?
What a great campaign by Tapsa Y&R Spain. These beautifully illustrated ads bring a simple, but hugely useful benefit to life: Opels are able to recognise traffic signs and help warn you about them. We all know how much we can zone out in the car and think of other things – and these illustrations bring that behaviour to life so well.
A great concept, with a great execution. This is what print is all about!
With great art direction and illustration, this campaign for Liomont Analgen Forte by Publicis Mexico City uses a great insight to inform the look and feel. When you have a headache, it usually becomes someone else’s problem. Here, they showed how hierarchical structures can be affected when the boss has a headache, with a simple but very clever illustrative device. Eventually, the boss’s headache becomes everyone else’s problem.
What a smart campaign by Grey Germany for Eurowings – a courier service. They realised that some country’s flags look like wrapping paper – the perfect way to bring the benefit of a company like Eurowings to life!
When you need to advertise a 50% off sale for a book shop, what do you do?
You could be literal and show prices, create a pamphlet and try get people interested that way. Or, knowing your audience are readers and maybe a little more intellectual than most, you can be smart. How smart? Find books which feature numbers in their titles, and halve them. THAT’S how you show a 50% off sale for a book shop.
Such great work from MullenLowe in South Africa! From conceptualisation through to design and illustration – this is just perfect.