What a smart campaign by Grey Germany for Eurowings – a courier service. They realised that some country’s flags look like wrapping paper – the perfect way to bring the benefit of a company like Eurowings to life!
When you need to advertise a 50% off sale for a book shop, what do you do?
You could be literal and show prices, create a pamphlet and try get people interested that way. Or, knowing your audience are readers and maybe a little more intellectual than most, you can be smart. How smart? Find books which feature numbers in their titles, and halve them. THAT’S how you show a 50% off sale for a book shop.
Such great work from MullenLowe in South Africa! From conceptualisation through to design and illustration – this is just perfect.
Dollar Shave Club began with a great idea and an enormously successful launch ad that changed the way startup companies launch themselves to the greater market. It’s great to see that their insistence on quality branding and marketing continues with this very simple, but incredibly fun print campaign.
It’s built on a simple premise: Enjoy these hair products while you can. Using a bunch of men who are somewhat challenged in the follicular department, this campaign reminds us all what can happen to men. And to enjoy hair while it’s still around!
What a stunning campaign by DDB Chicago! This beautifully shot work for the American Cancer Society highlights the amazing feats of willpower that cancer survivors go through and asks us a really important question: Imagine if we could raise money to help people in the fight with cancer in the same way.
The photography is spot on and the simple, powerful art direction really allows you as the viewer to feel an emotional connection with the communication. Great work for a great cause!
What a fun campaign by The Community Miami. When you’re trying to advertise helmets, there are only so many ways to think about what you want to say. We all know that helmets are incredibly important and very necessary if on a bicycle or motorbike, so going with a message that is just about safety is probably going to fall on deaf ears, or just become wallpaper.
Which is where humour comes in.
This campaign hinges on a very simple copy line: Helmets. Protecting us since ever. That is then fleshed out to show a number of amusing, beautifully illustrated pieces where helmets have really helped out. It’s not about safety, it’s not about ‘doing the right thing’ or trying to guilt people into wearing helmets. It just tells a fun little story – and that makes it incredibly memorable.
Great art direction, stunning illustration and a simple idea that sticks in your mind. It doesn’t get any better!
All great print ads bring to life a product benefit in a smart way that ideally is quick to understand and memorable too. If it’s funny – then that’s a bonus. These ads for Loctite glue by Heimat Berlin pretty much nail all of the above criteria.
They’ve taken Loctite’s quick-drying benefit and shown people in situations where they’ve got some time (but not too much!) in which to allow the glue to dry. This campaign gets even better though, when you consider the art direction. Rather than just rely on photography, they’ve gone with a cute, painterly illustration style that allows the humour of the ideas to shine through.
Lovely art direction, lovely illustration and lovely ideas. It doesn’t get much better!
Such a fun campaign by DDB Toronto. Such a perfect example of bringing a benefit to life. Do it in a self-deprecating way like we have here and you’ve got a fun, engaging and memorable campaign on your hands.
The product: Bru-V – A glass that protects your beer from the sun’s UV rays, which offers you beer that tastes ‘slightly better’. Not 100% better, amazing, incredible or revolutionary – just… slightly better.
The solution: Show side by side images where one is only slightly better than it was before. A girl with a beard ends up with a just a moustache, a guy with two skew eyes ends up with one pointing the right way and last but not least – a bald man doesn’t get his full head of hair back, but he gets something.
By being self-deprecating and not over-claiming (as we know brands love to do) Bru-V does a great job of humanising their brand and bringing people along for the ride. Let’s be honest – if you’re in the market for a special glass for your beer that will make it just a little bit better, the chances are you’ll appreciate this kind of humour.