Tag Archives: print

Roladin – Print Campaign

Roladin is a bakery and patisserie in Israel with a flair for creating beautiful, great-tasting pastries. For Hannukah 2018, they created a range of Sufganiyot (which are traditional doughnuts baked for the holiday) and needed a cool way to tell the public about them. To do so, they turned to M&C Saatchi Tel Aviv, who created this awesome print campaign for them. With some really lush art direction and gorgeous photography, this campaign imagines the Sufganiyot as if they were people – with haircuts and looks matching the decorations of the pastries themselves.

So much fun!

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Dove – Print Campaign

What a smart way to tell the story of how your product is made! This campaign by Ogilvy Athens for Dove is spot on. Using some really smart illustration, this campaign uses the shape of the products to tell the viewer how they are made and where the inspiration for the products comes from.

Volkswagen – Print Campaign

We love this new campaign for DDB Montreal for Volkswagen’s new Jetta. The objective of the work is to promote a feature in the car – the option to choose from 10 interior ambient lighting colours.

Using an incredibly fun illustration style with (of course) great attention to colour, these print executions show how ‘colour can change everything’, with a number of scenarios where someone dressed in the wrong colour is going to cause some imminent drama.

Have a look at all of them below!

Intel: Print Campaign

What a great idea by TBWA\Chiat\Day USA! To highlight Intel’s AI chips they made these incredibly detailed print executions that show the power of AI, just through their detail.

Each ad points out a situation in which an AI chip would have already found the ‘problem’ inside each scenario. And before you ask, they do actually show them in the ads – some of them are harder to find than others, so good luck!

Lirandzo Condoms: Print Campaign

It’s always interesting to see how advertising and communication is done in other African countries. Which is exactly why we’re featuring this work by DDB Mozambique. This print campaign is for a local condom brand called Lirandzo and it provides an interesting take on tactical advertising around Halloween. 

With the line: Children can be scary, we can see how the lateral idea was to relate it to horror movie tropes we tend to see with kids; whether it be creepy twins or faceless ghouls. We quite like this more lighthearted take on condom advertising – there is no need to be overtly serious all the time, especially given that it’s almost 2019!

Added to all of this is a great attention to detail in terms of art direction and illustration. Top notch stuff!

McDonald’s – Print Campaign

It doesn’t get more pure or minimalistic than this!

These print ads by TBWA Thailand form a campaign called ‘The All Nighters’ and using just visuals they tell a simple, powerful story. When you’re up at night working, doing your thing, playing sport or driving around – McDonald’s is open and ready for business.

SalzburgMilch – Print Campaign

We love this campaign by Traktor Wien for SalzburgMilch, a dairy producer in Austria. They built the idea of a very simple idea, which translated means: Cheese is art. Using bread, cheese and other sandwich ingredients – they created miniature, edible versions of famous paintings.

Perfect!

As they say – Käse ist Kunst.