What a special campaign by L’Associé for Heyraud shoes. We love the look and feel of this shoot – beautiful colours, great ideas and so much fun!
Oil is not a particularly easy thing to advertise. It’s quite a functional item and if you’re not a real ‘petrolhead’ (or ‘oilhead’ perhaps, in this case) then the chances are it’s not something you think about very often. And even if you do think about oil, it’s a necessity – your car needs it to run properly.
This makes advertising oil quite difficult. In a category where brands are less important, because people aren’t necessarily emotionally connected, you need to do something really bold, interesting or emotional to stand out. If it’s not memorable in the best possible way, then logically there’s no way that someone would ask for a specific oil brand at a petrol station. We could say that for most people oil is probably just oil.
Bearing all of this in mind, we can see what a good job Icon Advertising Dubai did here. Using powerful imagery of giant robots using Castrol oil to beat the heat, they’ve created something memorable and emotional. To top it all off, the execution is just top notch – the CGI graphics they’ve implemented here are incredible.
The 1st of July in Quebec is what’s known as Moving Day. To celebrate this and mark it, McDonald’s in Canada (with their agency Cossette) made this brilliant campaign – using moving boxes to make up some of McDonald’s most iconic menu items.
This campaign by thjnk Zurich for Bio Suisse uses some really smart visual thinking along with great illustration to get its point across. It’s a rather complicated point to communicate – that organic food production is also good for local animal life. There must be an endless number of ways one might be able to represent this visually, but this route chosen by thjnk is really clever. These foods which can stand in for parts of these local animals are just perfect!
See more below.
Broccoli is not the most exciting vegetable. In fact, it finds itself in a category of foods which many people wouldn’t say are the least bit exciting at all. And yet a brand like Tenderstem Broccoli, with the help of ad agency McCann Bristol, was able to really push the boundary!
With beautifully art directed scenes of broccoli doing, well, pretty amazing things – Tenderstem has completely repositioned what broccoli can be. Whether it’s surfing on waves of lettuce or bungee jumping over a river of noodle broth – this isn’t how you imagined broccoli.
Check out more of the campaign below.
We absolutely love this print campaign by Red Fuse Paris for Protex soap. It uses the fact that Protex protects against 99.9% of germs as a starting point and then shows how 0.1% of any ‘scary’ thing is actually not that dangerous at all.
Such a smart print campaign! We’d love to see more like this!
There’s nothing better than advertising and branding for a good cause! This work by BBDO Dublin was made for the National Children’s Hospital in Ireland with a very specific cause – to help scared kids feel better about being X-rayed. To do so, they used X-rays of the main characters from Toy Story and put up these posters around the hospital, reminding children that it would be okay.
We love it!