The 1st of July in Quebec is what’s known as Moving Day. To celebrate this and mark it, McDonald’s in Canada (with their agency Cossette) made this brilliant campaign – using moving boxes to make up some of McDonald’s most iconic menu items.
This campaign by thjnk Zurich for Bio Suisse uses some really smart visual thinking along with great illustration to get its point across. It’s a rather complicated point to communicate – that organic food production is also good for local animal life. There must be an endless number of ways one might be able to represent this visually, but this route chosen by thjnk is really clever. These foods which can stand in for parts of these local animals are just perfect!
See more below.
Broccoli is not the most exciting vegetable. In fact, it finds itself in a category of foods which many people wouldn’t say are the least bit exciting at all. And yet a brand like Tenderstem Broccoli, with the help of ad agency McCann Bristol, was able to really push the boundary!
With beautifully art directed scenes of broccoli doing, well, pretty amazing things – Tenderstem has completely repositioned what broccoli can be. Whether it’s surfing on waves of lettuce or bungee jumping over a river of noodle broth – this isn’t how you imagined broccoli.
Check out more of the campaign below.
We absolutely love this print campaign by Red Fuse Paris for Protex soap. It uses the fact that Protex protects against 99.9% of germs as a starting point and then shows how 0.1% of any ‘scary’ thing is actually not that dangerous at all.
Such a smart print campaign! We’d love to see more like this!
There’s nothing better than advertising and branding for a good cause! This work by BBDO Dublin was made for the National Children’s Hospital in Ireland with a very specific cause – to help scared kids feel better about being X-rayed. To do so, they used X-rays of the main characters from Toy Story and put up these posters around the hospital, reminding children that it would be okay.
We love it!
Wow! These are amazing! Memac Ogilvy created these incredible print ads for Coca-Cola, which if you look closely use crowd shots that look almost exactly like the bubbles in Coke!
Such a great campaign by TBWA Zurich! McDonald’s Switzerland was launching a new app and to announce it – a print campaign was created where iconic McDonald’s menu items were illustrated as app icons.
Simple, smart and memorable – just the way we like it!