Beer is something that needs very little introduction to adults – either you like it or you don’t and you tend to drink around sporting occasions or just when chilling out with friends. But there is an entire world of beer pairing out there that many people are just not aware of.
This is something that Britain’s Beer Alliance want to change, using this beautifully illustrated and art directed campaign, thanks to the help of La Comunidad London. Each execution indicates a beer style along with an accompanying food to go with it. It can be a bit strange having a fish encouraging you to eat other fish perhaps, but we’re overlooking that because these just look so good!
Have a look at the rest below.
There’s something to be said for a brand so well known that advertising it doesn’t even require a logo. It’s a bold move, but it’s definitely a memorable one!
This work by TBWA\CHIAT\DAY New York does just that. Using the recognisable hands of the Michelin man, this print campaign shows how Michelin tyres can help keep you on the road.
We love it!
Hard hitting advertising that deals with real world problems is hard to get right. Sometimes it can seem forced or end up turning something really serious into something trite. This work by Publicis Conseil though, has no such problems to deal with.
On the subject of child sexual abuse, this ad campaign uses incredibly illustration and a real sense of doom to break through the advertising clutter and really land its message.
See more below.
Ice cream is fun. We all know this! When you’ve got an ice cream in your hand, somehow everything seems just a little less stressful. This campaign by Y&R Buenos Aires brings that to life in such a fun way, with some great illustrations and really smart thinking.
With the payoff line: Once upon an ice cream, we see fairy tales we know so well reimagined with happy endings – all because of ice cream.
Check them out below!
Having a funeral home as a client probably doesn’t happen very often in the advertising industry, so when one does come along it makes for interesting work! This campaign by Brad, an agency in Montreal, highlights the personalised service you get from the Lanaudière funeral home by pointing out that every death is unique. This is achieved by telling three incredibly unique stories about how people have died in the past, coupled with beautifully illustrated art direction.
Who said funeral home advertising had to be boring or ugly?
What a great campaign by Tapsa Y&R Spain. These beautifully illustrated ads bring a simple, but hugely useful benefit to life: Opels are able to recognise traffic signs and help warn you about them. We all know how much we can zone out in the car and think of other things – and these illustrations bring that behaviour to life so well.
A great concept, with a great execution. This is what print is all about!
With great art direction and illustration, this campaign for Liomont Analgen Forte by Publicis Mexico City uses a great insight to inform the look and feel. When you have a headache, it usually becomes someone else’s problem. Here, they showed how hierarchical structures can be affected when the boss has a headache, with a simple but very clever illustrative device. Eventually, the boss’s headache becomes everyone else’s problem.