Broccoli is not the most exciting vegetable. In fact, it finds itself in a category of foods which many people wouldn’t say are the least bit exciting at all. And yet a brand like Tenderstem Broccoli, with the help of ad agency McCann Bristol, was able to really push the boundary!
With beautifully art directed scenes of broccoli doing, well, pretty amazing things – Tenderstem has completely repositioned what broccoli can be. Whether it’s surfing on waves of lettuce or bungee jumping over a river of noodle broth – this isn’t how you imagined broccoli.
Check out more of the campaign below.
We absolutely love this print campaign by Red Fuse Paris for Protex soap. It uses the fact that Protex protects against 99.9% of germs as a starting point and then shows how 0.1% of any ‘scary’ thing is actually not that dangerous at all.
Such a smart print campaign! We’d love to see more like this!
There’s nothing better than advertising and branding for a good cause! This work by BBDO Dublin was made for the National Children’s Hospital in Ireland with a very specific cause – to help scared kids feel better about being X-rayed. To do so, they used X-rays of the main characters from Toy Story and put up these posters around the hospital, reminding children that it would be okay.
We love it!
Wow! These are amazing! Memac Ogilvy created these incredible print ads for Coca-Cola, which if you look closely use crowd shots that look almost exactly like the bubbles in Coke!
Such a great campaign by TBWA Zurich! McDonald’s Switzerland was launching a new app and to announce it – a print campaign was created where iconic McDonald’s menu items were illustrated as app icons.
Simple, smart and memorable – just the way we like it!
We love this poster by Ogilvy South Africa for World AIDS Day. The idea of using the condom motif as an eraser is so smart!
It’s executions like this that remind us all how powerful print can be when trying to deliver a targeted advertising message.
Such great art direction in this print campaign by KBS Montreal for the Dairy Farmers of Canada. They’ve taken a fairly simple (and honestly not incredibly exciting) message and turned it into something much more engaging. With the idea that dairy products are a source of protein and therefore can help people get stronger, they created fantastical tableaus using dairy product shapes, with ‘strong’ people using them.
Such a clever answer to this problem!