The shift towards
mobile marketing is becoming more progressive with
the advancement of
new technologies and it is becoming increasingly
businesses to create cohesive mobile marketing strategies to best serve their
21st Century Customer.
Mobile is the
catalyst and enabler of change. The Technology that can create seamless
integrated experiences for shoppers and consumers as they become increasingly
mobile centric. Marketers need to understand and use the channel to connect,
engage and influence them.
There is an
increasing need for marketers to create and develop effective mobile marketing
strategies. In doing so, businesses need
to make better, more informed decisions via increased knowledge and
understanding of mobile marketing; use data and insight to plan, monitor and
measure the success of their mobile presence and mobile-enabled marketing
campaigns; understand current and proposed regulations and other laws affecting
mobile marketing practices, as well as understand how mobile works differently
in different geographic markets and with each player within these markets.
Want to know how
to develop a more strategic mobile marketing campaign? Contact the Stellenbosch Academy of Design
and Photography. They are hosting a
two-day workshop on 25-26 March 2019 on Mobile Marketing. This is the only accredited course worldwide
and will be facilitated by industry expert, Carmen Murray.
For Gradex ’18 we created this Best of 2018 video, highlighting all of our achievements for the past year. What a year of highlights! With some incredible work being done by our students and some really great award wins and accolades, it was one of our best ever.
Our graphic design second year students were recently tasked to work on a real world client brief by Sugardbird Fynbos Gin. The ask was to design gift packaging and point of sale for retail. Rob Heyns, the co-founder and CEO of the brand shared his immense knowledge and expertise in the beer and craft gin industries with students, which set the tone for the work. With inspiration provided from the natural fynbos that is infused in Sugarbird gin, our students were able to come up with a wide range of incredibly creative solutions. These were all seen by Rob, who gave feedback to the students and chose a winning route.
The great news is: A number of these elements will be used in the final design, which will be hitting stores soon! If you see Sugarbird Gin in the bottle store this festive season, you’ll see the beautiful work created by our students. Don’t forget to buy a bottle!