Monthly Archives: June 2015

Chevrolet – When You Text A Driver You Become The Hazard

Great work here from Chevrolet in Mexico, done by McCann Mexico City. This campaign uses the insight that sometimes it’s not just the driver who is at fault for texting while driving, sometimes it can be us too – especially if we know the person we’re texting is busy driving.

Great insight, funny scenes, beautiful art direction. This is exactly what you’re looking for!

Skip South Africa – Interactive Lookbook

We love seeing South African brands pushing the envelope digitally and this piece of work from Skip South Africa is a great example. Using an interactive YouTube video, users can watch a choreographed dance and seamlessly change the outfits of the ladies dancing to learn more about how to look after certain types of clothing – from colours to white to stripes to wool.

So much fun to play with – and informative too!

To truly get an idea of the work, check out this link here.

Toshiyuki Nagashima – Personal Website

Toshiyuki Nagashima is a Japanese art director, technical director, designer and programmer. When we came across his personal site, featuring a number of interactive screens, we just had to share it.

We’ve screen-capped some of the pages as best we could but to truly appreciate Nagashima’s work you have to go to his website.

Using interactive physics and a number of clever tools, Nagashima has truly blurred the lines between design and multimedia.

Incredible work!

Geoff Johnson – Behind the Door

Geoff Johnson is a commercial photographer who has used his project ‘Behind the Door’ to interrogate his own upbringing and help provide himself with some perspective. Growing up with a hoarder as a parent, Johnson often knew the shame of not wanting people to come into his house – holding the door ajar and sticking his head around so no one could see in.

While we have seen hoarding trivialised and turned into reality TV soundbites, for those people living with a hoarder it is a serious issue to deal with in their lives. It’s not as simple as people just not throwing things away – people have deep-seated psychological problems that cause them to obsessively collect things.

With this series, Johnson, interrogates what it is like to be a child in that environment – what it feels like to live in the filth and rubbish that is a hoarder’s home.

We love this powerful work and salute Johnson for his honesty in dealing with this issue.

The Outings Project

Julien de Casabianca is a French visual artist who has started an art movement called the Outings Project. Inspired by noticing a beautiful painting that was stuck in the corner of a museum, unloved and unnoticed, de Casabianca had a brainwave – why not take these paintings to the public at large. And thus, the Outings Project was born.

Initially, it was just de Casabianca – photographing paintings, printing them and pasting them up in public spaces, but soon people across the world caught onto the idea and started doing the same thing. At first, de Casabianca didn’t expect this to happen but the project has evolved into a movement where anyone is encouraged to photograph art in a gallery or museum with their cellphone, print it out and paste it up to share with the public.

What a brilliant idea! We would love to see some of the beautiful paintings in the Iziko National Gallery pasted up around Cape Town!

To see more of the project, we do suggest you check out their instagram account here.

Kevin McElvaney – Agbogbloshie

Kevin McElvaney is a photographer who in this project has turned his lens to something many of us are not aware of – the problem of e-waste. We don’t realise, as we continue to buy the latest in computers, cellphones and TVs etc that all of our old stuff has to go somewhere.

A lot of it ends up in places like Agbogbloshie in Accra, Ghana. Here, local people break down the discarded appliances and try repurpose the scrap to sell. Sadly, much of these items are poisonous and create serious pollution. This mixture of smoke, burning metal and chemicals creates a hellscape where young children work twelve hours a day trying to make money.

It’s not pretty, it’s not fun to look at, but this project is vitally important for all of us – we need to realise the true cost of our lifestyles. And a lot of the people paying for it, are our fellow Africans.

Check out a video of the project below.

Malika Favre – Bafta Illustrations

Malika Favre is a French illustrator who lives in London. Here, we share her work she did for the Bafta Awards – creating a look and feel as well as images for the films nominated for best movie (see if you can recognise them).

We love Favre’s style – at once timeless and unique. Here, we especially love her use of light as a way to add double meaning to her imagery. If you think about film projection works, you can see how smart her thinking really is.

Illustration does not get better than this!

Simon Hogsberg – The Grocery Store Project

Simon Hogsberg is a Danish photographer who undertook an amazingly detailed project – photographing the people who visited a grocery store in Copenhagen over almost two years. In this time he collected nearly 100 000 photographs of the people and slowly, patterns began to emerge.

This is where it gets really interesting.

Using facial recognition software, Hogsberg analysed the images and started to draw connections between people based on their interactions with each other, which he published on his project  website, The Grocery Store Project. Here you can see how the images are laid out and how they interact with each other in a beautifully thought out way, showing connections between people. This editing process ended up taking longer than the project itself – 30 months.

Whether obsessive, beautiful or just plain crazy – this project shows the vital importance of stills photography in the digital age. There is still no better medium to perfectly capture moments of time and when this is overlaid with the multimedia angle – allowing users to browse the images in an intuitive, informative way – this project goes from amazing to utterly sublime.

We do suggest you take your time on the site!