Tag Archives: Multimedia

HBO – Fire and Ice

We love this PR / Facebook live video stunt that Unit9 created to reveal the release date for the new season of Game of Thrones. The concept was really simple, but so much fun – using Facebook’s live video feature, users could activate flamethrowers that would melt the original block of ice, resulting in the date of the new season being revealed.

To date, this has been the biggest Facebook live event recorded, with over 600 000 votes, 3.5 million views and 19 000 shares. That’s the power of a good idea!

Check out the video below.

MailChimp – Whalesynth Website

MailChimp is a great tool for sending out some of the best newsletters the world has ever seen. (Yes, if you have subscribed to our newsletter, we use MailChimp!) And they’re always looking for interesting, innovative ways to market themselves. And with a broad scope like ‘the internet’ they are able to really push the boundaries. In fact, this comes from a larger campaign where MailChimp has been making fun of their own name – using a number of similar sounding things like: FailChips, KaleLimp, MaleCrimp and others. Yes – each one has its own website too!

Here, MailChimp created an interactive website that allows you to make whale noises. It’s that simple. And that much fun. No other reason than WhaleSynth sounds like MailChimp.

Check it out here!

And look at their other sites here.

 

 

Oto Nove – Website

This simple website for a Swiss music festival in London is more than meets the eye. The festival itself is all about experimental music and when you move your cursor over the poster, you’ll notice that sounds emerge from the site itself. It doesn’t get more experimental than that!

Have a go below – and see how experimental you can get!

Visit the website here.

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Patagonia – Bears Ears Website

This interactive site from Patagonia speaks to a core brand value – looking after the earth and not doing any harm. Using amazing photography, immersive 360 degree experiences and a great story, this project from Patagonia aims to help the Bears Ears region in Utah.

We do suggest you spend some time looking through the site and learning more.

Check it out here.

A is for Albert

What a fun piece of work! This interactive tale of the life of Albert uses a really smart navigation idea, beautiful animations and great illustration. It uses the alphabet to tell the story, with each letter bringing to life the stories of parenting and child rearing.

So cute and so smart!

Have a look at the website here.

This was created in partnership between Studio Lovelock, the design agency and Matt Collins, the web developer.

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The Goldfinch – Multimedia

The rise of multimedia as a form of communication has seen so many new ways of bringing fairly ‘static’ things to life. Here, we see a website dedicated to The Goldfinch, a painting by Fabritius, that was created in the mid 1600s. This painting has been particularly interesting to Western culture as a whole, as many of Fabritius’ works were destroyed in a catastrophic fire – making this one of the few remaining pieces of his oeuvre. This obsession with the painting even inspired an entire book, The Goldfinch by Donna Tartt.

So, as a museum with such a famous painting, how do you promote it? This is where the Mauritshuis got smart. Realising that the painting itself is one of their best advertisements, they enlisted This Page Amsterdam (a digital agency) to create a site dedicated to the painting. Here you can learn all about Fabritius and the painting which acts not only as a great information resource, but also an incredible advert for the museum and the painting itself. After learning so much, how could you not want to see it in person?

You can visit the Goldfinch here.

Comme des Garcons- Black Pepper

Working on a brand like Comme des Garcons is a great opportunity to push the envelope. Being an avant-garde fashion brand means there is much more scope to push the boundaries and create something really interesting.

84.Paris took up that challenge here and did an amazing job. Bringing a fragrance to life through advertising must be one of the most difficult tasks in the business. Until we get smell-o-vision or some kind of other contraption, we’ll always be stuck trying to represent what something smells or feels like with imagery.

Interactivity, web design and multimedia have made this even more interesting as brands are now able to push the envelope even further when it comes to advertising their fragrances. This site for the new fragrance by Commes des Garcons, Black Pepper is such a great example. It’s fully interactive, incorporating artful illustration, animation and sound design.

Check it out here.