The International House of Pancakes, or IHOP is an American institution known for their… well… pancakes. And for the past twenty years they’ve been known for the logo you see above.
It’s serviceable, but perhaps a lot more 1995 than 2015. Below, check out the logo redesign by Studio Tilt – a design agency from Kansas City. It’s fresh, it’s flat and it’s inviting. And it’s got a cute little smiley face that makes us feel like we need something sweet to eat.
We always say that logos need to last at least five years, but there comes a time when they need a little brushing up – this new move by IHOP is definitely well timed.