Monthly Archives: November 2015

Adam Elmakias – Concert Photography

Adam Elmakias is a concert and event photographer who specialises in the hardcore music scene. He tends to follow the bands All Time Low and Pierce The Veil most, but can often be found at the Vans Warped Tour capturing the crowd and the show.

Below, we’ve included two videos he took with a GoPro attached to his camera where he explains his process and how he plans out a show. They’re not short at all, so you’ll need to set aside some time to watch them – but the time spent looking into his process and learning how he sets things up is invaluable to any photographer.

See more of Elmakias’ work here at his website.

And follow him on Instagram here.

Chris Schmid – Off The Beaten Track

Chris Schmid is a Sony Global Imaging Ambassador and when we came across his work in Kenya we had to share it. His attention to detail and canny eye for catching action shots is amazing. And on top of it all, we must commend him for his patience – because taking great wildlife photos is not something you can do quickly!

To see more of Schmid’s work check out his website here.

And if you want to follow him on instagram, click here.

We’ve also included a video Schmid made about his trip to Kenya below. Have a look!

Wellington Zoo – Walk Through Precinct

Such beautiful, expressive illustrations in this campaign for the Wellington Zoo by Clemenger BBDO New Zealand.

This is such a great example of how illustration can take a communication campaign and make it so much more engaging and exciting than simple photography. If you consider this challenge: Telling people that there is a new walk through precinct at the Wellington Zoo, there are a number of ways you could tell people about it visually. You could show an image of the precinct itself, you could take dramatic pictures of the animals people could expect to see there, or you could add a sense of excitement and drama like these executions with great illustration.

These are the kinds of questions Art Directors need to ask themselves all the time – what is the best way to get an idea across that would grab people’s attention and get them interested in the message you are trying to get across. In this case, the Art Director felt illustration would be the best medium to tell the story, and would have briefed an Illustrator to help them achieve the desired look and feel.

When you study Art Direction at The Stellenbosch Academy, these are the kinds of questions we help you to answer. And when you study Illustration at the Academy, these are the kinds of thinking and image making we help you to achieve.

Lexus RX House

They say that getting someone sitting down in a car for a test drive is 80% of a sale done. But the big question is – how can you get them closer and closer to making that decision? This interactive website for the new Lexus RX does a great job of answering that question. It allows users to truly interact with the car as if they were right in front of it – something we could never have imagined doing online just a few years ago.

If you start thinking about Virtual Reality and how much further this idea can be taken, being involved in multimedia design is one of the most exciting fields in branding. The sky truly is the limit.

Visit the website here… and try not to book a test drive!

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Inside BIFF

The Busan International Film Festival built an amazing website to showcase their event and we are so excited to share it. They created a fully immersive interactive experience that was all captured on the night of the event and went live immediately.

Such a great use of Google’s technology – and loads of fun to investigate and play with.

Have look at it and get your front row seats to the Busan International Film Festival right here!
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