They say that getting someone sitting down in a car for a test drive is 80% of a sale done. But the big question is – how can you get them closer and closer to making that decision? This interactive website for the new Lexus RX does a great job of answering that question. It allows users to truly interact with the car as if they were right in front of it – something we could never have imagined doing online just a few years ago.
If you start thinking about Virtual Reality and how much further this idea can be taken, being involved in multimedia design is one of the most exciting fields in branding. The sky truly is the limit.
Visit the website here… and try not to book a test drive!