This packaging design for Sweet Bloom Coffee by The Made Shop is just lovely. It’s such a great example of how a set of simple rules can allow for a coherent design language across an entire range, while still allowing for individual creativity and differentiation between each piece within the range.
These whole corporate identity is so lovely it’s hard to imagine ever wanting to throw their packaging away!
Khoa Lê is a Canadian film director who has had his work shown in more than 20 countries. We’re sharing his personal website today, which was created by Louis Paquet. We love the design of this site, from the illustrative touches through to the traditional design cues that it pulls from.
It’s not often that you’re tasked to make food like unappealing as an art director, but this campaign by McCann Health Sao Paulo does just that. To advertise Nasojet nose spray, they created this work based on the benefit that when your nose is blocked you can’t taste anything properly. And thanks to some really great art direction, they managed to make all of this food look not tasty at all.
This is such a great example of how a strong benefit can help you crack a really fun concept for a campaign.
Usually when you see public service communication, you expect it to look and feel a certain way. Especially when its about something as serious as Covid-19, you might expect sober, clinical looking communication. But the problem is that very often that can end up being wallpaper. Because we as consumers know what that kind of messaging looks and feels like, it can be easy to not pay attention.
That’s exactly why we love this work by TBWA\Chiat\Day for New York State. By being colourful, hand-drawn and high energy it cuts right through the clutter and makes people pay attention.
It’s interesting to think that we’ve been sharing advertising and communications campaigns about Covid-19 (we’re sharing another later this week), when the next part to communicate about will be the easing of lockdowns across the globe.
This work by Happiness Belgium for Canon documents the first hugs people were able to have after lockdown measures were eased in the country. And we have to admit – we love it! This is such a great way to show the power of photography for a brand like Canon, while capturing a really important cultural moment.
Let’s see how other brands deal with lockdown easing – it’s going to be fascinating!
Based in South Korea, Goolygooly Studio is the brainchild of Kim Hyun. He is an illustrator who uses the innocence and joy of youth as inspiration for all of his work. Here, we’re sharing a selection of illustrations he did for a calendar, which was limited to 600 prints in total.
We love the character design in this work and that little penguin is just perfect!
You can see more of Goolygooly Studio’s work on their Behance page here.
To celebrate the launch of their new collaborative kids and baby’s collection, Gucci and Yuko Higuchi created an online game where kids can play a puzzle game with the illustrations used in the collection. What a great way to bring multimedia, fashion and illustration together in one space. There’s even a downloadable colouring book!
To rebrand a heritage powerhouse like the Paulaner in Munich is no easy task. There are so many things that are important to keep for the sake of brand equity, but at the same time it can’t stay the same forever. Especially when other brands are moving forward.
This work by Higgins Design gets the balance just right between keeping the things that are vital to the brand, while finding a new, modern way to bring it to life. So often the initial response as a creative is to want to start fresh but there is the very real risk of throwing the baby out with the bathwater. This is a perfect example of how you find that balance between old and new.
My Better Normal is a digital time capsule concept, designed by Locomotive, a Digital first design agency from Canada. The idea is quite simple – you can send yourself a totally private time capsule message, which will be sent to you 1 October 2021. Not only do we love the concept, but we love the sound design on the site. Using the flashing cursor of a digital clock, the site itself emits a ticking sound – reminding you of the passing of time. Such a small detail, but such an important one!
We love this work by Spanish 3D designer, Albert Carruesco. This series of characters is called ‘More and More Stupid Friends V3’ and we can’t help but smile at the name he’s given them. We love the character design, the personality he’s captured in each character and the skills he’s used to render them so beautifully in 3D.
You can see more of his work on his Behance profile here.