Author Archives: stellenboschacademy

Bacardi LiveMoves

This is a really inspiring one! To make a big splash with the launch of IGTV, Bacardi created the world’s first music video directly entirely through instagram polls. Over a period of around 9 hours, fans were able to vote and watch the music video being made in real time.

As you can see below, the results were tremendous!

Screen Shot 2018-09-28 at 15.43.17

But to really appreciate something like this, you need to see it in action – check out the case video below to see how smart this idea really was.

After that, you can have a look at their website here.

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YouthTube2018 Competition Finalists

Such amazing news! Three of our first year Multimedia Elective students were named as finalists in the YouthTube2018 competition. Nina Roodbol, Jared Laggar and Tyla Foster – well done!

The following release explains more:

After receiving many terrific entries, the WPBTS are happy to announce that Nina Roodbol, Jared Laggar and Tyla Foster are the finalists for the Western Province Blood Transfusion Services  #YouthTube2018 Competition. This year they have a total of 10 finalists: 3 in the Aspiring Creatives Category, and 7 in the Filmmakers Category. We are happy that our three of our first years have made the finals as this is their very first attempt in creating an animated stop motion piece.

You can check out all the entries (and hopefully vote for our students – no pressure!) here.

Amnesty International – Print Campaign

Amnesty International is a global NGO that works on a number of fronts, but gathers their efforts around reducing injustice in the world and making a difference where they can.

To rally people around their cause, they recently produced these print ads with DDB Paris, using some really strong imagery and type, which we absolutely love.

Take a look at some of these inspiring power visuals below!

Castrol GTX – Print Campaign

Oil is not a particularly easy thing to advertise. It’s quite a functional item and if you’re not a real ‘petrolhead’ (or ‘oilhead’ perhaps, in this case) then the chances are it’s not something you think about very often. And even if you do think about oil, it’s a necessity – your car needs it to run properly.

This makes advertising oil quite difficult. In a category where brands are less important, because people aren’t necessarily emotionally connected, you need to do something really bold, interesting or emotional to stand out. If it’s not memorable in the best possible way, then logically there’s no way that someone would ask for a specific oil brand at a petrol station. We could say that for most people oil is probably just oil.

Bearing all of this in mind, we can see what a good job Icon Advertising Dubai did here. Using powerful imagery of giant robots using Castrol oil to beat the heat, they’ve created something memorable and emotional. To top it all off, the execution is just top notch – the CGI graphics they’ve implemented here are incredible.

Great work!

Adobe Creative Jam

Some of our students recently had the chance to take part in the Adobe Creative Jam in the Naspers building in Cape Town, it was a great inspiring day for all with a lot of laughs and learning.

Have a read of the release below:

Stellenbosch Academy of Design and Photography students and lecturers got a chance to show off their creativity and learn from top industry talent at the Adobe Creative Jam on Tuesday, September 25th.  The event was hosted by Media 24/Spree on the Nasdak floor of the Naspers Building in Cape Town.

The Creative Jam live event coordinated between Cape Town, South Africa and San Francisco, USA was inspired by South African Adobe Ambassador Ryk Benade.

The event kicked off at 3 p.m. with teams divided in groups from local industry creative, designers from spree.co.za, RLabs, Stellenbosch Academy of Design and Photography, Cape Academy of Mathematics, Science and Technology, and other organizations.

Jam-goers got the chance to learn from the best in the industry and speakers included the founder of R Labs and Jim Taylor speaking directly from the USA live via Adobe as well as the latest Adobe XD Tutorial given by Carla Ralph from Adobe South Africa.

Teams of handpicked industry designers along with Stellenbosch Academy students squared off in a mobile app development challenge with a social impact theme announced just hours earlier. The Adobe representatives from the USA judged the final ideas that had to be conceptualized and created within 2 hours.

Stellenbosch Academy students, Jonathan De Goede, Sarchen Gainsford and lecturer – Keenan Jooste – showed off their skills, competing against 8 other teams made up of students, scholars, industry creatives and developers. They were placed first at the event, prototyping an app that helped the victim when reporting sexual abuse.

We would like to thank Spree’s team, Ryk and Esther for the invitation to the Creative Jam as well as Adobe USA and Adobe South Africa for this amazing opportunity.

KIKK Festival Website

The KIKK Festival is a Belgian event that happens yearly where some of the best creative minds in digital and other media come together and share their work, inspiring all who attend. While it’s always hard to showcase a great website using just images, we’re sharing just a few screen shots here so you can get the idea before you visit the site yourself.

Using a really creative cursor design, the site treats your cursor like a little window into the world beyond as you move it around on the website, highlighting an area of pink in the site and revealing unexpected colour and detail in the design and typography.

We do suggest you visit the site and spend some time looking at how they’ve solved the problem of having a really exciting and interesting site which delivers on their interests of both digital and creativity working together. It’s only once you check out the different pages and see how it all works that you’ll truly appreciate what they’ve done here!

You can visit the site here.

3rd Year Short Film – Abide

Each year, our 3rd year multimedia students create and produce their own short film. This year, our Multimedia class of 2018 worked together to create ‘Abide’.

“Deep convictions, innocent suffering, in memory lies pain.”

 

Abide was shot on location in Eden Forest, Theewaterskloof Dam and Bettys Bay in the Western Cape, South Africa.

Starring:

Joshua Stadler, Cinzia Cioffi, Jordan Isaacs, Aphiwe Mwezeni, Marco Da Silva, Elize Goosen, Tegan Oldknow, Dru Sin, Clinton Wing and Rob Olivier.

Produced by Shooting Blanks Productions.

Shooting Blanks is a student-driven short-film production company. Thank you for joining us on our journey to conceptualise, produce and launch our first ever independent movie short as part of our multimedia design degree at Stellenbosch Academy of Photography & Design.

Without any further ado we present: Abide.