Category Archives: Art Direction

Sonnet – Balloon

We’re so used to insurance ads that try and sell us on fear. That’s why you get insurance, right? To deal with the bad times?

But what if an insurance company turned that all around and looked at it from the other side? What if insurance could be all about things going right instead of going wrong? This super fun TV spot from Johannes Leonardo asks that very question. Check it out below!

Diesel – Make Love Not Walls

We love this new spot for Diesel, directed by the world-renowned photographer, director and artist David LaChapelle. In the true Diesel style, expect incredibly good looking people in great fashion having fun and living the Diesel brand. What makes this spot extra interesting though, is the way it takes a more political stand compared to what we’ve seen before. The rise of Donald Trump and more right-wing ideas across the world has resulted in a number of brands staking out more political stances, and being willing to stick their necks out more.

Maybe it’s time for more brands to have more of a political conscience. They’re important enough in our lives that what they say and do can really make a difference.

Blank Books – 50% off print campaign

When you need to advertise a 50% off sale for a book shop, what do you do?

You could be literal and show prices, create a pamphlet and try get people interested that way. Or, knowing your audience are readers and maybe a little more intellectual than most, you can be smart. How smart? Find books which feature numbers in their titles, and halve them. THAT’S how you show a 50% off sale for a book shop.

Such great work from MullenLowe in South Africa! From conceptualisation through to design and illustration – this is just perfect.

 

Dollar Shave Club – Boogie’s Print Campaign

Dollar Shave Club began with a great idea and an enormously successful launch ad that changed the way startup companies launch themselves to the greater market. It’s great to see that their insistence on quality branding and marketing continues with this very simple, but incredibly fun print campaign.

It’s built on a simple premise: Enjoy these hair products while you can. Using a bunch of men who are somewhat challenged in the follicular department, this campaign reminds us all what can happen to men. And to enjoy hair while it’s still around!

adidas – Y3 Spring / Summer Campaign Video

Y-3 is the more creative, high-fashion adidas sub-brand and this ad for their Spring/Summer 2017 campaign brings the feeling of the brand to life in such an artful, thought-provoking way. This range is described by the brand as ‘contemporary sports fashion, inspired by dystopian fiction,’ which really comes to life when you watch this film.

What gets really interesting is contrasting the feeling of this sub-brand with the work we featured previously for adidas Originals, which can also call itself a sub-brand of adidas, but with an entirely different feeling, brand tone and target market. To have two pieces of global communication out there and available, while still representing the same parent brand is no easy feat!

Have a look at the work below!