Category Archives: Art Direction

Cinema du Parc – Posters

These posters by Les Evades Montreal are so good!

Cinema du Parc is an independent cinema that focuses on showing the best of the best – specialising in foreign and classic films. These posters, which reimagine classic movie posters with a modern, more design-forward twist are such a great way to get people excited about what’s showing – how could you not want to book a ticket?

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National Children’s Hospital – Disney X-Rays

There’s nothing better than advertising and branding for a good cause! This work by BBDO Dublin was made for the National Children’s Hospital in Ireland with a very specific cause – to help scared kids feel better about being X-rayed.  To do so, they used X-rays of the main characters from Toy Story and put up these posters around the hospital, reminding children that it would be okay.

We love it!

Costa Rica Philharmonic Orchestra – Print Campaign

What a fun campaign by Garnier BBDO in Costa Rica! They were tasked with creating a communications campaign for the Costa Rica Philharmonic Orchestra’s series of concerts celebrating music in film and their solve for this problem is just so right.

We see three different iconic film ‘baddies’, beautifully illustrated, playing the orchestra’s instruments. Perfect!

Our favourite has got to be the stormtrooper playing the violin with a lightsaber!

 

McDonald’s – Wayfinding Billboards

Imagine a brand so powerful and well-known that you don’t even need to show the logo in its entirety for someone to recognise it… There can’t be many brands in the world with this much recognition, but this work by Cossette shows that with smart thinking – it can be done.

Here, they used the McDonald’s logo as a wayfinding device for billboards – indicating to drivers where to turn off to get to the closest McDonald’s – using just those iconic golden arches. This is just so smart! We love it!

Moog Audio – Print Campaign

It’s an interesting challenge to try and visually bring to life the idea that better speakers offer more clarity and more depth to the sound of music, than cheaper ones. But that’s exactly what Bleublancrouge did for this print campaign for Moog Audio. In each execution we see beautiful illustrations of all the noises one might hear in a song, with a speaker that only allows one of those ‘noises’ out.

Such a smart way to solve this problem and so well illustrated! Check the campaign out below.

Lacoste x Save Our Species

We love seeing big brands do good and this campaign by Lacoste in collaboration with Save Our Species is just spot on.

In order to raise both awareness and funds for Save Our Species, Lacoste did the unthinkable – they removed their crocodile from their iconic golf shirts and replaced it with 10 threatened species from around the world.

And the really smart part? Each run of shirts with that specific animal on it, is the exact same amount of those animals left alive in the wild.

Check out the video below!