Category Archives: Art Direction

BMW British Touring Car Championship – Print Campaign

FCB Inferno created this awesome campaign for the BMW British Touring Car Championship, which celebrates 60 years of the competition. To do so, they enlisted a number of illustrators and designers to bring to life the different eras in which the competition has taken place. Each execution shows the cars of the time and most importantly to us design fans – nods to the design trends of the time – from the 60s all the way through to the about ten years ago.

Check them out below!

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Playland Print Campaign

This campaign by Rethink Vancouver for Playland, a local amusement park, is so much fun! By taking advantage of the rampant use of emojis we see everywhere, they’ve taken usual human responses to amusement parks (like crying and even… throwing up…) and turned them into streams and streams of emojis.

It sounds a bit out there – but it works! Check out the rest of the campaign below.

Shutterstock Print Campaign

This is such a fun campaign by Cazar DDB for Shutterstock. It highlights the fact that Shutterstock has over 200 million royalty-free images for use by creative agencies, especially in those times of need. This is brought to life through a really smart visual idea – we see ‘scamped up’ ads (rough sketches to show what an advert might look like) with the royalty-free Shutterstock image superimposed as a way to save the person who is in trouble in the scamp. So clever!

 

Bio Suisse – Print Campaign

This campaign by thjnk Zurich for Bio Suisse uses some really smart visual thinking along with great illustration to get its point across. It’s a rather complicated point to communicate – that organic food production is also good for local animal life. There must be an endless number of ways one might be able to represent this visually, but this route chosen by thjnk is really clever. These foods which can stand in for parts of these local animals are just perfect!

See more below.

Marc Armand – French Football Team Posters

Marc Armand is a French designer and art director who was given the task of graphically representing the new French soccer jersey for the soccer world cup. We absolutely love this work he did, which at once pays homage to traditional French design and typography while also taking inspiration from the technologically advanced fabric of the French football jersey.

You can check out his website here.