Category Archives: Art Direction

Liomont Analgen Forte – Print Campaign

With great art direction and illustration, this campaign for Liomont Analgen Forte by Publicis Mexico City uses a great insight to inform the look and feel.  When you have a headache, it usually becomes someone else’s problem. Here, they showed how hierarchical structures can be affected when the boss has a headache, with a simple but very clever illustrative device. Eventually, the boss’s headache becomes everyone else’s problem.

Great work!

Smorgasbord – Rebranding Wales

How do you go about rebranding an entire country? What an incredible challenge to be given! This is just the mountain that design studio Smörgåsbord had to climb, when they were tasked to create a new identity for the country of Wales. With a new logo, new typeface, great editorial design and some incredibly art-directed films, you can see that rebranding a country with as much as history as Wales is no joke.

Please do take the time to recognise just how much work into this amazing project. It really gets us thinking what could be done here in South Africa, were we to engage in a full-on rebrand of all our design. It could be incredible!

Sonnet – Balloon

We’re so used to insurance ads that try and sell us on fear. That’s why you get insurance, right? To deal with the bad times?

But what if an insurance company turned that all around and looked at it from the other side? What if insurance could be all about things going right instead of going wrong? This super fun TV spot from Johannes Leonardo asks that very question. Check it out below!

Diesel – Make Love Not Walls

We love this new spot for Diesel, directed by the world-renowned photographer, director and artist David LaChapelle. In the true Diesel style, expect incredibly good looking people in great fashion having fun and living the Diesel brand. What makes this spot extra interesting though, is the way it takes a more political stand compared to what we’ve seen before. The rise of Donald Trump and more right-wing ideas across the world has resulted in a number of brands staking out more political stances, and being willing to stick their necks out more.

Maybe it’s time for more brands to have more of a political conscience. They’re important enough in our lives that what they say and do can really make a difference.

Blank Books – 50% off print campaign

When you need to advertise a 50% off sale for a book shop, what do you do?

You could be literal and show prices, create a pamphlet and try get people interested that way. Or, knowing your audience are readers and maybe a little more intellectual than most, you can be smart. How smart? Find books which feature numbers in their titles, and halve them. THAT’S how you show a 50% off sale for a book shop.

Such great work from MullenLowe in South Africa! From conceptualisation through to design and illustration – this is just perfect.