Category Archives: Art Direction

Volkswagen ABS – Print Campaign

Such a smart idea from ACmcgarrybowen for Volkswagen in Mexico. It shows how an Anti-lock Braking System (ABS) works, using a very clever visual trick.

Check it out below.

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Renault – Print Campaign

Publicis Bogota produced this ad campaign to celebrate 120 years of Renault – and what a fun piece of work it is!

With illustrated examples of classic Renault cars from the past and their modern counterparts, this campaign’s style is undeniable. We love the kind of ‘old school rally’ illustration style used by the art director.

Have a look at the campaign below!

PETA – Print Campaign

We love this campaign by Rocket Yard for PETA in Estonia. It uses the copy line, ‘Animal Rights. Human Wrongs.’ and shows how if the roles were reversed then the things humans do to animals can seem quite barbaric.

We especially love the attention to detail when it comes to the illustration in this campaign. Each execution is in a different style, which not only shows some smart thinking on behalf of the agency but also keeps the viewer interested.

What a great brief to get! Check out more of the campaign below.

Thorpe Park – Print Ads

To let the public know about the new The Walking Dead themed ride at Thorpe Park, an amusement park in the UK, TBWA Manchester created these print executions. With a smart use of Negan’s bat (if you’ve watched the series… then you know) and a really fun zombie joke, we’ve got to say – these are just so right!

Check them out below!