Category Archives: Art Direction

Bio Suisse – Print Campaign

This campaign by thjnk Zurich for Bio Suisse uses some really smart visual thinking along with great illustration to get its point across. It’s a rather complicated point to communicate – that organic food production is also good for local animal life. There must be an endless number of ways one might be able to represent this visually, but this route chosen by thjnk is really clever. These foods which can stand in for parts of these local animals are just perfect!

See more below.

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Marc Armand – French Football Team Posters

Marc Armand is a French designer and art director who was given the task of graphically representing the new French soccer jersey for the soccer world cup. We absolutely love this work he did, which at once pays homage to traditional French design and typography while also taking inspiration from the technologically advanced fabric of the French football jersey.

You can check out his website here.

Tenderstem Broccoli – Print Campaign

Broccoli is not the most exciting vegetable. In fact, it finds itself in a category of foods which many people wouldn’t say are the least bit exciting at all. And yet a brand like Tenderstem Broccoli, with the help of ad agency McCann Bristol, was able to really push the boundary!

With beautifully art directed scenes of broccoli doing, well, pretty amazing things – Tenderstem has completely repositioned what broccoli can be. Whether it’s surfing on waves of lettuce or bungee jumping over a river of noodle broth – this isn’t how you imagined broccoli.

Check out more of the campaign below.