Category Archives: Art Direction

OK Go – Obsession Music Video

We’ve all fought with printers in our lives. The paper gets stuck, the drivers aren’t working – there’s always something that can go wrong (and it almost always happens on a deadline, strangely enough).

But what if printers could be our friends?

The band OK Go, who are known for their incredible music videos, have made friends with printers in this video, synchronising and choreographing 567 of them to create this incredibly spectacle you see below. And before you ask – all of the paper used was recycled, the proceeds of which were donated to Greenpeace.

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Camera Repair Centre – Print Campaign

Such great work from The Public House in Ireland for Camera Repair Centre. They’ve got a really simple message to deliver: Yesterday’s Cameras Restored For Today, which they brought to life with smart illustrations showing people using old cameras in the ways we use them today.

Spot on! And really funny too!

Update – Keagan Clack wins Top Student at 2017 AdFocus Awards!

We just announced yesterday that our 3rd year Art Direction student, Keagan Clack, was named as a finalist in the 2017 AdFocus Awards. At least night’s ceremony he was in fact named student of the year!

We are over the moon! Well done Keagan and thank you to all the staff who help our students reach such great heights!

You can read the full press release about the AdFocus Awards 2017 here.

Nedbank – I Don’t Live For Money

Wow! What a meaningful, thoughtful ad from Joe Public for the revamped Nedbank Money app. Rather than focusing just on the abstraction of ‘money’ this piece shows us the great things that we can do with money – and what it means to people.

This is much more exciting than some of the other ads we’ve seen when banks have redesigned their apps. We know that apps are expected now, we need to show people more than just functionality!

Well done to all involved!

Google Pixel 2 Film

Droga5 know how to do good advertising and this piece for the new Google Pixel 2 is no exception.

We love the way they use loads of quick cuts and what feel like real people asking questions about what the phone can do (which is specifically important to this phone as it has Google Assistant built into it: An AI assistant that you speak to). What this spot does very well also, is essentially it provides a really smart product demo; what with all the applications for the phone’s functionality that are covered by the people in the ad.

So good!

Harley Davidson – Common Ground Posters

We really enjoyed these posters for Harley Davidson Canada’s Common Ground film by Zulu Alpha Kilo. Great illustration, smart art direction, awesome type design and a simplified colour palette make these posters something really special.

We read somewhere that all the best poster designs should be good enough that people want to steal them and put them up in their own homes – these really pass that test!

You can view the film here.

Rodenstock – Print Campaign

What a fun piece of work by Serviceplan Munich! Rodenstock is an optical lens and frame manufacturer in Germany with a great sense of humour. If you’re someone who wears glasses, you know the frustration of having to squint to see something better. It is this observation they used in this campaign with the smart line: See better. Look perfect.

On top of this, the styling art direction and photography are just top notch. Well done all round!