Category Archives: Art Direction

Volkswagen Park Assist – Print

We love a print campaign like this. It’s simple, it’s fun, it’s memorable and it makes its point in a lateral way, like all good creative advertising does. These ads by AlmapBBDO Sao Paulo are for Volkswagen’s park assist feature and to bring to life how some people just don’t have spatial awareness, they showed people taking typical tourist photos, but getting them horribly wrong.



Volkswagen Beetle – Campaign

To announce the end of the Beetle, Volkswagen in Spain turned to their agency, DDB, who created this lovely campaign. It uses legends of the music world who had facial hair and superimposes the shape of the beetle where their moustaches would be. So smart!

This is all tied together with the campaign line: Legends leave but are never gone. Volkswagen Beetle 1938-2019.

It almost brings a tear to your eye!

Whiskas – Print Campaign

Whiskas cat food has been doing great communication for a long time. They understand the connection that people have with their pets and they speak about it often in their advertising. This piece of work from AlmapBBDO Sao Paulo is no exception.

With the copy line: Their curiosity inspires yours, we see how the curiosity of cats can inspire humans to see things differently. We especially enjoy the childlike illustration style used here, showing the innocence one feels when thinking about one’s pets.


Penguin Audiobooks – Outdoor Campaign

We love this by FCB Interface Mumbai. Trying to show a viewer an audiobook in a visual way is no mean feat, and this campaign does exactly that.

The way they used a timeline to show ‘where’ a character was in a story is just masterful. And, the use of recognisable stories like Sherlock Holmes, Peter Pan and The Jungle Book makes them very easy to understand. This is vitally important when you’re doing outdoor advertising of course, as people often only have a few seconds to understand the communication.

Check out more below!

McDonald’s – Print Campaign

What a fun idea from TBWA Zurich! This is as simple as advertising gets – no copy whatsoever and only the logo.

We love how this uses the idea of eating something ‘boring’ and thinking about something tastier or more rewarding (like McDonald’s of course) can be communicated using just the logo. It shows what you can do when a brand is as entrenched as McDonald’s is in consumers’ psyches.

This has definitely been a bit of a theme this week, as Monday’s post where we highlighted an outdoor campaign by Coca-Cola is using a very similar visual approach: Taking iconic parts of your branding and creating minimalist, powerful marketing messaging. You can see that post here.

Coca-Cola – Outdoor Campaign

It’s very special when a brand is so recognisable that you can use parts of its design in new ways, without having to tell the viewer exactly what it’s all about. That’s something that Publicis Milan did here with such great thinking. They wanted to connect Coca-Cola with recycling and to do so, they used the iconic ‘ribbon device’ we know from the brand as a pointer to where Coca-Cola branded recycling bins were.

Given that this campaign originated in Italy, we have one word to say: Bravissimo!