This campaign by thjnk Zurich for Bio Suisse uses some really smart visual thinking along with great illustration to get its point across. It’s a rather complicated point to communicate – that organic food production is also good for local animal life. There must be an endless number of ways one might be able to represent this visually, but this route chosen by thjnk is really clever. These foods which can stand in for parts of these local animals are just perfect!
See more below.
Marc Armand is a French designer and art director who was given the task of graphically representing the new French soccer jersey for the soccer world cup. We absolutely love this work he did, which at once pays homage to traditional French design and typography while also taking inspiration from the technologically advanced fabric of the French football jersey.
You can check out his website here.
When a Soccer World Cup or the Olympics comes around we can always rely on the big brands to do really impressive film ads. We’ve selected three of our favourites from this round from Beats, adidas and Nike respectively.
Have a watch and let us know your favourite one!
Broccoli is not the most exciting vegetable. In fact, it finds itself in a category of foods which many people wouldn’t say are the least bit exciting at all. And yet a brand like Tenderstem Broccoli, with the help of ad agency McCann Bristol, was able to really push the boundary!
With beautifully art directed scenes of broccoli doing, well, pretty amazing things – Tenderstem has completely repositioned what broccoli can be. Whether it’s surfing on waves of lettuce or bungee jumping over a river of noodle broth – this isn’t how you imagined broccoli.
Check out more of the campaign below.
We love this piece of work for Airtel by Ogilvy Worldwide. As it’s all about the claim that Airtel is ‘Africa’s Fastest Network’, it shows classic predator and pray animals of Africa circling each other, as if they were a loading animation.
So smart and exactly spot on!
Picot is an effervescent antacid from Mexico and this print campaign by TeranTBWA is such a smart way to show how it works, using great illustration. In each of these, we see the types of foods that can repeat on you and cause indigestion, battling to get out of these powerful Picot bubbles.
We absolutely love this print campaign by Red Fuse Paris for Protex soap. It uses the fact that Protex protects against 99.9% of germs as a starting point and then shows how 0.1% of any ‘scary’ thing is actually not that dangerous at all.
Such a smart print campaign! We’d love to see more like this!