Category Archives: Art Direction

Google Pixel 2 Film

Droga5 know how to do good advertising and this piece for the new Google Pixel 2 is no exception.

We love the way they use loads of quick cuts and what feel like real people asking questions about what the phone can do (which is specifically important to this phone as it has Google Assistant built into it: An AI assistant that you speak to). What this spot does very well also, is essentially it provides a really smart product demo; what with all the applications for the phone’s functionality that are covered by the people in the ad.

So good!

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Harley Davidson – Common Ground Posters

We really enjoyed these posters for Harley Davidson Canada’s Common Ground film by Zulu Alpha Kilo. Great illustration, smart art direction, awesome type design and a simplified colour palette make these posters something really special.

We read somewhere that all the best poster designs should be good enough that people want to steal them and put them up in their own homes – these really pass that test!

You can view the film here.

Rodenstock – Print Campaign

What a fun piece of work by Serviceplan Munich! Rodenstock is an optical lens and frame manufacturer in Germany with a great sense of humour. If you’re someone who wears glasses, you know the frustration of having to squint to see something better. It is this observation they used in this campaign with the smart line: See better. Look perfect.

On top of this, the styling art direction and photography are just top notch. Well done all round!

Britain’s Beer Alliance – Print Campaign

Beer is something that needs very little introduction to adults – either you like it or you don’t and you tend to drink around sporting occasions or just when chilling out with friends. But there is an entire world of beer pairing out there that many people are just not aware of.

This is something that Britain’s Beer Alliance want to change, using this beautifully illustrated and art directed campaign, thanks to the help of La Comunidad London. Each execution indicates a beer style along with an accompanying food to go with it. It can be a bit strange having a fish encouraging you to eat other fish perhaps, but we’re overlooking that because these just look so good!

Have a look at the rest below.

Cheers!

Odell Brewing Company – Print Campaign

We’ve always loved the way craft beers are able to push the boundaries of design, illustration and branding. It’s something that’s expected from the category. The strictures of Big Beer are not felt in the same way when you’re a craft brewer.

Here, we’re sharing work from Cactus Denver, for the Odell Brewing Company. We love how the brand has allowed itself to be more creative here. Instead of the typical perfectly lit beer can shot, with just the right amount of (most often photoshopped) condensation on the side, this campaign just shows an illustration of the can. We see it in many potential scenarios, showing how versatile the brand can be and best of all – the illustrations look great!

Kinder Bueno – Adulting

Such a fun spot by TMW London! With art direction that is just spot on – from the colour palette through to the set design and a great script; this is the kind of fun advert that can actually bring a smile to your face, instead of just interrupting what you were doing and demanding you buy something.

We love the wry take on adult life, with honest stories about how we all let things slide, coupled with the positioning of Kinder Bueno as a reward for doing all these boring adult things. Perfect!

Adidas – Here to Create

We love this work by Iris London for Adidas Football. What better way to show off your new selection of boots to the world than by using some of the biggest names in football?

With a push towards creation and a hatred of boredom, this advert makes smart use of illustration to show pro footballers like Lionel Messi, Luis Suarez, Paul Pogba and Roberto Firmino as almost superhero versions of themselves. But of course, showing some of the real things they’ve done on the field.

It looks great, it feels great and it makes you feel like if you bought those soccer boots you could (almost) be as good as they are. This is advertising at its best!

Check out the advert below.