Category Archives: Art Direction

Gold’s Gym – Print Campaign

These seemingly simple print ads for Gold’s Gym by RG2 Venezuela tell a great story using a repeating pattern that slowly changes over time. This indicates that it’s a journey towards health and fitness, rather than a singular destination or that there’s some kind of quick fix. Over a period of ‘time’ we see the body silhouettes slowly change until they reach their ‘goal’ form, with the Gold’s Gym logo in the bottom right hand corner.

So smart!

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Compral – Print Campaign

When you’ve got a really powerful headache, it can feel like the world is going to end. The pain is just so much it almost defies explanation. Joe Public did a great job here, turning the idea around and finding metaphors that feel like the worst headache you’ve head – positioning Compral as the medication of choice when you’ve got a serious headache.

So, before it ‘bursts into flame’, don’t forget to take a Compral!

Strongbridge Biopharma Print Campaign

Now this is a design-forward print campaign!

Strongbridge Biopharma is a firm that works to deliver cures for disease, solve environmental problems and in general – use science to solve some of the world’s most difficult problems.

This campaign by AREA 23 uses some really bold design to get the point across. We’ve not seen something so brave from a design perspective in a long time! Kudos to everyone involved!

Have a look below.

Innocence in Danger

Hard hitting advertising that deals with real world problems is hard to get right. Sometimes it can seem forced or end up turning something really serious into something trite. This work by Publicis Conseil though, has no such problems to deal with.

On the subject of child sexual abuse, this ad campaign uses incredibly illustration and a real sense of doom to break through the advertising clutter and really land its message.

See more below.

 

Acodomia – Print Campaign

Acodomia is a language school in France that helps people to learn English. This campaign by Les Gaulois does such a great job of the feeling of not being able to express yourself properly. In a multilingual country like South Africa, this is something we have all experienced in one way or another – the feeling that the words you have to express yourself can’t quite live up to the thoughts in your head.

And to top it off, the art direction is just so much fun!