Our Place is a dinnerware and cookware brand with a strong sense of identity and a website that really brings it to life. For a great lesson in modern branding, you really don’t need to look much further than Our Place. Using cookware as a starting point, they’ve moved into what food and cooking really means to people. It’s not just pots and pans – it’s connection and laughter and all the good things that come from sharing a meal together.
This is then brought to life with an almost nostalgic design sensibility and colour palette, harking back to better days. The photography is also spot on, showing people connecting with each other and enjoying each others’ company. We especially love the #dirtydishes idea, where they encourage people who have used their products to share a pic of their dirty dishes after a great meal.
You can visit the site here.