Watching a company grow from a personal project into a global powerhouse is not always easy to track or see, but when you plot the evolution of a company’s logo it provides you with a very interesting pattern. From homespun and honest to slick, corporate and desirable. From maybe just kind of bad in some cases, to perfectly professional.
The people at Zing, recently put out these morphing gifs, showing the evolution of some of the world’s biggest company’s logos and they’re mesmerising. Not only do they show companies growing up, they also very quickly show the viewer how design trends work over time.
The question we need to ask ourselves, is what comes next?