We all know that the best fish and chips come wrapped in newspaper. However, that’s not something a brand or restaurant can really own (and as we know, even litter can be an important touchpoint for your brand). What Doyles Seafood, an Australian brand did, was to redesign their entire corporate identity with the help of The Creative Method and designer Emma Lucia Newnes, taking inspiration from newspapers of old.
We see how this applies to the menu, which is presented as a ‘vintage’ newspaper, but also the packaging itself, with traditional fast food cartons and containers printed in newspaper-inspired motifs.
We love how the concept of this project was applied so strongly all the way through – it’s not just a new menu with the same old cartons, it has been designed from the ground up and this kind of strong branding is something consumers are coming to expect more and more.
Kudos all around! Now who is in for lunch? We know a great fish and chips place…
What incredible work by Here Design for Riso D’uomo, an Italian rice brand! This package design is inspired by old cathedral tiles from the Duomo in Milan, because the fields where this rice is grown can be seen from the Duomo itself.
With packaging this beautiful, there’s no need to have a cupboard! This is the kind of thing you want on show in your kitchen. It shows again just how important good design can be and how it can elevate something as (admittedly) boring as rice to an incredibly desirable object.
Every now and then a project comes around that makes you really sit up and take notice. This work by Nine Stockholm for Grönstedts cognac is one of those! What’s especially interesting about this cognac, Le National, though, is that it is only produced once a year in very limited quantities – never more than 1500 bottles. This creates an interesting design challenge, as every year they need to create an entire experience that is differentiated from the last, while still being premium, desirable and ultimately collectable.
It is clear that Nine, the agency behind this work, met the brief and more – this is some of the most exquisite packaging design we’ve seen in a long time. From the way that illustration is treated through to the box, the typography and the entire experience of the packaging – this is nothing short of world class.
Have a look at more of this work below.
When you look at the work that Pentagram does, it’s always top notch. Here, they’ve redesigned a Korean skincare company and created something anyone would be proud to display on their bedside table or bathroom cabinet.
Taking inspiration from old oil cans and other containers, they have created an entirely unique soft-touch range for Dr Jart+ with smart details such as; a wide pump signalling a more viscous product like lotion while a round pump is used for oils and liquids.
It wasn’t just a repackaging exercise though, but an entire rebrand – Dr Jart+ always used the ‘+’ symbol in their branding but Pentagram took it to the next level, using it as a logomark which can change based on the skincare range and what it does.
When it comes to incredible packaging and product design, it doesn’t get much better than this! Have a look below!
It’s not every day that you think of canned fish packaging as an opportunity for great design. And yet, in Japan, this work by Masahiro Minami does exactly that. This design work for canned fish is nothing short of extraordinary. On top of that it really brings to life what we feel about good design: That it can make almost any product more engaging to someone.
The littlest details on this packaging make such a difference, such as the printed decal in the cardboard window, which allows the consumer to ‘see’ the fish inside, or the fish-shaped cut out on the bottom of the packaging, which reveals the expiration date.
So smart, so well thought out and honestly – so desirable!
In South Africa, we take biltong very seriously. Entire stores and brands are built around our love for dried meat. This makes it so interesting to see how these types of products are branded in other countries. We love what Pearlfisher, the creative agency behind this work, has done here.
Wild West Beef Jerky is a UK-based brand that sells (we’re sure you guessed it from the name), beef jerky. We love how they took high quality illustration to make their brand feel more premium and feel like it has more ‘quality’. Such a great example of how branding can make a product so much more interesting and exciting from a consumer perspective.
Check it out below.
Amie Bakery is a small bakery based in Cape Cod, Massachusetts and we are entirely in love with their corporate identity, designed by Peck & Company, a design firm in Nashville. This is such a great example of how good design can lift an entire company and make even a small, independent bakery able to compete on a global scale.
We just wish more small businesses had the sense (and budget!) to invest in good design!
Check out more below.