Tag Archives: Packaging

Alchimia de los Andes – Packaging

What a fun design and illustration for this wine from Argentina by Zarate Insa. With a label inspired by a story of how the head winemaker fell into a trance and was driven to create a red blend like no other, this awesome illustration calls on old-school horror movie posters. From the illustration style through to the typography and the layout of the design itself – this is just spot on.

Send us a bottle!

Campbells Soup – Well Yes! Design

The humble soup can has been a design icon for decades. Let us not forget how Andy Warhol immortalised an original Campbell’s Soup can all those years ago. But over time, even icons can become forgotten.

In an age where canned goods are perhaps being looked down on and judged – when we’re trying to get everything as fresh as possible – how can the can compete? This was a problem that was facing Bulldog Drummond, when they set out to make an appealing, exciting can with true shelf impact. And we can argue, quite rightly, that they updated the soup can with this Campbell’s Well Yes! range, with great photography, good use of colour and fun typography.

Check them out below!

Souldrops – Packaging

It’s always interesting to see how brands grow when they’re using great design and brand-thinking from the start. This can often set them apart in the early stages and really help their product shine through. That’s exactly what happening in this case, when a start up laundry detergent company partnered with Republic Group in Hungary to create a new detergent brand. Using all of their design, strategy and branding skills, they were able to create the brand you see before you – something that stands out from the reset immediately. Something you’d love to have in your home!

That’s the power of great design – these are not just plastic packets you keep in your laundry cupboard or out of sight; these are actual design objects you could put on display. If only we could have

Fawen Soup – Packaging

An on-the-go chilled soup that doesn’t need to be consumed warm is an interesting proposition and somewhat of a new category of products. We’ve seen cans, ‘warm at home’ pre-made soups, powders and any number of other iterations, but not chilled soups like this before.

When trying to start a fairly unique category, what exactly do you do? How do you launch in such a way that consumers really notice your brand and understand what it is quickly, so that you can be part of that all-important decision when they’re standing in front of the fridge at the store?

You turn to an agency like Franklin11 of course. They designed these beautiful package ideas for the range, which bring to life the quality of the ingredients all the while showing the potential user that they are convenient and easy to use.

Perfect!

 

Lyle’s Golden Syrup – Packaging

This is such a fun, seasonal piece of packaging work for Lyle’s Golden Syrup by Design Bridge. With Pancake Day approaching (aka Shrove Tuesday should you wish to be more correct / old-school), Lyle’s Golden Syrup wanted people to realise that they could be making pancakes more often. Of course – if you make pancakes more often, you need more Lyle’s Golden Syrup. A rather smart sales idea!

Again we’re seeing an interesting reimagining of a heritage brand and we must admit – we love it! With a name change: Flippin’ Good Pancakes, through to illustration elements that bring to mind the making of pancakes (spatula patterns, lemon wedge designs) as well as some rather… punny… copy on the pack – it doesn’t get any sweeter.

Gryadka – Packaging

How do you depict ethical farming, hard work and dedication to doing things properly purely through packaging and design choices? This is the dilemma that the Russian design agency Ragordost was wrestling with when faced with helping design an identity and packaging concept for Gryadka, an ethical meat supplier.

Using a hand-drawn illustration style and a clever ‘shadow animal’ motif, they were able to show the effort and care that went into rearing and butchering this meat. The idea being – seeing the ‘hands of the farmer’ would help you as an end-user understand the effort that has gone into these products. This warm, homely hand-drawn illustration style extends to the the flip side of the packaging too, featuring portraits of farmers and stories about them and their philosophies. We even see maps of just where the animals are reared.

While at first one may not think that shadow puppets are not entirely relevant to organic / ethical meat – we can see that this solution is almost perfect. Ragordost were able to really bring to life the ethos of the company, purely through design. From where we stand, that looks like genius!

Fiasco Gelato – Packaging

It’s not often you see ice cream packaged in a mason jar. But what a difference it makes! These limited edition flavours for Fiasco Gelato (Chocolate Peppermint, Classic Eggnog, Cranberry & Pear and Sticky Toffee Pudding) are not just incredibly delicious-sounding, but also packaged beautifully. Each label design, by Ayra Peredo, features a recognisable Canadian animal that consumers can connect with along with the brand colours of Fiasco.

Now if only we could get some of these to South Africa without the ice cream melting!