Tag Archives: Film

2018 Soccer World Cup Ads

When a Soccer World Cup or the Olympics comes around we can always rely on the big brands to do really impressive film ads. We’ve selected three of our favourites from this round from Beats, adidas and Nike respectively.

Have a watch and let us know your favourite one!

 

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Nedbank – I Don’t Live For Money

Wow! What a meaningful, thoughtful ad from Joe Public for the revamped Nedbank Money app. Rather than focusing just on the abstraction of ‘money’ this piece shows us the great things that we can do with money – and what it means to people.

This is much more exciting than some of the other ads we’ve seen when banks have redesigned their apps. We know that apps are expected now, we need to show people more than just functionality!

Well done to all involved!

Google Pixel 2 Film

Droga5 know how to do good advertising and this piece for the new Google Pixel 2 is no exception.

We love the way they use loads of quick cuts and what feel like real people asking questions about what the phone can do (which is specifically important to this phone as it has Google Assistant built into it: An AI assistant that you speak to). What this spot does very well also, is essentially it provides a really smart product demo; what with all the applications for the phone’s functionality that are covered by the people in the ad.

So good!

Midnight at the Flambabosa

We are so excited to share this! Our 3rd year multimedia students’ end of year project was a collaborative film where everyone played a part – from creating a production company through to design, filming, producing, directing, writing and much more.

We present… Midnight at the Flambabosa!

 

Kinder Bueno – Adulting

Such a fun spot by TMW London! With art direction that is just spot on – from the colour palette through to the set design and a great script; this is the kind of fun advert that can actually bring a smile to your face, instead of just interrupting what you were doing and demanding you buy something.

We love the wry take on adult life, with honest stories about how we all let things slide, coupled with the positioning of Kinder Bueno as a reward for doing all these boring adult things. Perfect!

San Diego Zoo – Africa Rocks

What a cool way to advertise a zoo! We’re so used to traditional communication with wildlife photography and other cliches, why not throw it all on its head?

This work by M&C Saatchi Los Angeles takes African animals and turns them into a crazy psychedelic experience, told with great colour choice and some funky illustrations. Have a look at the film below.

Sonnet – Balloon

We’re so used to insurance ads that try and sell us on fear. That’s why you get insurance, right? To deal with the bad times?

But what if an insurance company turned that all around and looked at it from the other side? What if insurance could be all about things going right instead of going wrong? This super fun TV spot from Johannes Leonardo asks that very question. Check it out below!