Wow! What a meaningful, thoughtful ad from Joe Public for the revamped Nedbank Money app. Rather than focusing just on the abstraction of ‘money’ this piece shows us the great things that we can do with money – and what it means to people.
This is much more exciting than some of the other ads we’ve seen when banks have redesigned their apps. We know that apps are expected now, we need to show people more than just functionality!
Well done to all involved!
Droga5 know how to do good advertising and this piece for the new Google Pixel 2 is no exception.
We love the way they use loads of quick cuts and what feel like real people asking questions about what the phone can do (which is specifically important to this phone as it has Google Assistant built into it: An AI assistant that you speak to). What this spot does very well also, is essentially it provides a really smart product demo; what with all the applications for the phone’s functionality that are covered by the people in the ad.
We are so excited to share this! Our 3rd year multimedia students’ end of year project was a collaborative film where everyone played a part – from creating a production company through to design, filming, producing, directing, writing and much more.
We present… Midnight at the Flambabosa!
Such a fun spot by TMW London! With art direction that is just spot on – from the colour palette through to the set design and a great script; this is the kind of fun advert that can actually bring a smile to your face, instead of just interrupting what you were doing and demanding you buy something.
We love the wry take on adult life, with honest stories about how we all let things slide, coupled with the positioning of Kinder Bueno as a reward for doing all these boring adult things. Perfect!
What a cool way to advertise a zoo! We’re so used to traditional communication with wildlife photography and other cliches, why not throw it all on its head?
This work by M&C Saatchi Los Angeles takes African animals and turns them into a crazy psychedelic experience, told with great colour choice and some funky illustrations. Have a look at the film below.
We’re so used to insurance ads that try and sell us on fear. That’s why you get insurance, right? To deal with the bad times?
But what if an insurance company turned that all around and looked at it from the other side? What if insurance could be all about things going right instead of going wrong? This super fun TV spot from Johannes Leonardo asks that very question. Check it out below!
Washing powder is somewhat of a trope in advertising circles. It makes your whites whiter than white and it’s been a staple of advertising for decades. In fact – the reason we call soap operas, ‘soap operas’ is because washing powders back in the good old days would sponsor dramatic television shows aimed at females.
But it’s 2016 now.
This piece from Ariel challenges what it means to be a woman in 2016 and how household responsibilities should be shared between males and females. While this was made in India (another emerging economy) we feel that something like this could be just as relevant here in South Africa.
Not only is this execution put together well and emotionally engaging, it is also a really brave piece of work. Ariel is now becoming a brand with a real purpose. It’s very easy to just show before and after shots of shirts with stains on them, but Ariel asked a really important question here: What if our washing powder could stand for something?
Fearless, bold work. Well done to the whole team behind this!