John Lewis Christmas ads are something of an institution in the UK. They’re always big budget spectacles that come out early in the season, to really kick off the Christmas spirit. 2019’s example is no exception, telling the moving story of a little girl and her dragon.
We especially love how this entire story was able to be told with no dialogue whatsoever – such a clever way to make the emotional beats of the story even more poignant. Good news: You probably won’t need tissues for this one… but you never know!
It’s always great to see what the big retailers are doing at this time of year – trying to outdo each other with big Christmas executions. We’ve been paying attention and this is one of our favourites so far. With Wes Anderson at the helm, you can bet that the art direction is going to be incredible.
Yes, the incredibly talented Mr Wes Anderson directed this spot, with Adrien Brody as the star. It was made by the very smart people at adam&eveDDB.