Tag Archives: Joe Public

Nedbank – I Don’t Live For Money

Wow! What a meaningful, thoughtful ad from Joe Public for the revamped Nedbank Money app. Rather than focusing just on the abstraction of ‘money’ this piece shows us the great things that we can do with money – and what it means to people.

This is much more exciting than some of the other ads we’ve seen when banks have redesigned their apps. We know that apps are expected now, we need to show people more than just functionality!

Well done to all involved!

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Compral – Print Campaign

When you’ve got a really powerful headache, it can feel like the world is going to end. The pain is just so much it almost defies explanation. Joe Public did a great job here, turning the idea around and finding metaphors that feel like the worst headache you’ve head – positioning Compral as the medication of choice when you’ve got a serious headache.

So, before it ‘bursts into flame’, don’t forget to take a Compral!