To show consumers that they were open for 24 hours, McDonald’s in Germany enlisted the help of Leo Burnett Berlin. With the iconic nature of McDonald’s menu items, they were able to ‘create’ them, using just the markings on a clock.
Check them out below!
It doesn’t get more pure or minimalistic than this!
These print ads by TBWA Thailand form a campaign called ‘The All Nighters’ and using just visuals they tell a simple, powerful story. When you’re up at night working, doing your thing, playing sport or driving around – McDonald’s is open and ready for business.
The 1st of July in Quebec is what’s known as Moving Day. To celebrate this and mark it, McDonald’s in Canada (with their agency Cossette) made this brilliant campaign – using moving boxes to make up some of McDonald’s most iconic menu items.
Imagine a brand so powerful and well-known that you don’t even need to show the logo in its entirety for someone to recognise it… There can’t be many brands in the world with this much recognition, but this work by Cossette shows that with smart thinking – it can be done.
Here, they used the McDonald’s logo as a wayfinding device for billboards – indicating to drivers where to turn off to get to the closest McDonald’s – using just those iconic golden arches. This is just so smart! We love it!
Such a great campaign by TBWA Zurich! McDonald’s Switzerland was launching a new app and to announce it – a print campaign was created where iconic McDonald’s menu items were illustrated as app icons.
Simple, smart and memorable – just the way we like it!
There’s design to make things look beautiful, which is vitally important in this world, then there is design that helps serve a function. This work by DDB Budapest falls into the latter description – making for a McDonald’s bag that makes consuming the food you’ve just bought so much easier than you would imagine. and much like all the best ideas – it’s incredibly simple – you pull off the bottom of your McDonald’s bag with a tab and are left with a hard cardboard tray.
That simple, that easy – and fully recyclable.
Such smart thinking!
This campaign by Moroch Dallas for McDonald’s in the USA is so much fun.
Simple school items are used to bring McDonald’s iconography to life. It’s that simple and it’s that well shot.
Great idea and beautiful art direction!