Tag Archives: McDonald’s

McDonald’s App Print Campaign

Such a great campaign by TBWA Zurich! McDonald’s Switzerland was launching a new app and to announce it – a print campaign was created where iconic McDonald’s menu items were illustrated as app icons.

Simple, smart and memorable – just the way we like it!

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McDonald’s BagTray

 

 

There’s design to make things look beautiful, which is vitally important in this world, then there is design that helps serve a function. This work by DDB Budapest falls into the latter description – making for a McDonald’s bag that makes consuming the food you’ve just bought so much easier than you would imagine. and much like all the best ideas – it’s incredibly simple – you pull off the bottom of your McDonald’s bag with a tab and are left with a hard cardboard tray.

That simple, that easy – and fully recyclable.

Such smart thinking!

McDonald’s France

It’s so interesting to see how brand’s live in other countries and this work from McDonald’s France shows such a refreshing way of looking at the McDonald’s brand.

The line, venez comme vous etes means: Come as you are – a more inclusive, happier line than¬†I’m loving it, as we know McDonald’s. With really engaging art direction and illustration, we see cute stories being told about life, with the added fun of emoji heads.

Is emoji-advertising here to stay? That’s hard to say, but if it keeps on being as well produced as this, we think it may have a place!