Imagine a brand so powerful and well-known that you don’t even need to show the logo in its entirety for someone to recognise it… There can’t be many brands in the world with this much recognition, but this work by Cossette shows that with smart thinking – it can be done.
Here, they used the McDonald’s logo as a wayfinding device for billboards – indicating to drivers where to turn off to get to the closest McDonald’s – using just those iconic golden arches. This is just so smart! We love it!
Such a great campaign by TBWA Zurich! McDonald’s Switzerland was launching a new app and to announce it – a print campaign was created where iconic McDonald’s menu items were illustrated as app icons.
Simple, smart and memorable – just the way we like it!
There’s design to make things look beautiful, which is vitally important in this world, then there is design that helps serve a function. This work by DDB Budapest falls into the latter description – making for a McDonald’s bag that makes consuming the food you’ve just bought so much easier than you would imagine. and much like all the best ideas – it’s incredibly simple – you pull off the bottom of your McDonald’s bag with a tab and are left with a hard cardboard tray.
That simple, that easy – and fully recyclable.
Such smart thinking!
This campaign by Moroch Dallas for McDonald’s in the USA is so much fun.
Simple school items are used to bring McDonald’s iconography to life. It’s that simple and it’s that well shot.
Great idea and beautiful art direction!
It’s so interesting to see how brand’s live in other countries and this work from McDonald’s France shows such a refreshing way of looking at the McDonald’s brand.
The line, venez comme vous etes means: Come as you are – a more inclusive, happier line than I’m loving it, as we know McDonald’s. With really engaging art direction and illustration, we see cute stories being told about life, with the added fun of emoji heads.
Is emoji-advertising here to stay? That’s hard to say, but if it keeps on being as well produced as this, we think it may have a place!