La Quiniela is Spain’s oldest sports betting company. Reaching their 70th year of operation, they felt some celebration was in order. Their agency, Rkpeople, briefed 6 illustrators on the project and the result: Six beautiful executions in a number of incredible styles.
Have a look below!
We always love brands doing limited edition packs or reimagining their look. This work by Theory House for Pepsi in the states is the perfect example. This commemorative design came about specifically for the 2017 Super Bowl and finds its way onto cans, buses, billboards and posters.
We love it!
It’s always fun to feature work from South Africa and this work for Don Julio tequila by Bittersuite is awesome! They created a limited edition pack for Don Julio inspired by the Mexican Day of the Dead festival or Dia de los Muertos.
How could you not want a bottle of this?
Cole Ndelu, a recent graduate of the Stellenbosch Academy has been named as a finalist at the Sony World Photography Awards! She is one of just three South Africans who have been named finalists in the competition, with the other two photographers appearing in the Open category. This makes Cole the only student from SA with a finalist placing!
Cole’s submission, Pride of the Panther, was created to meet the competition’s brief: Memories. This makes her one of just ten finalists in the student category from across the entire planet. To give you a further idea of the scope of this competition and put Cole’s achievement into perspective, the Sony World Photography Awards 2017 across all categories saw 227 596 images submitted from 183 countries. No mean feat!
As part of her placement as a finalist, Cole will be flown to London for the final judging where she stands a chance to win 30 000 Euros worth of photography equipment. Cole – we’ll be holding thumbs!
Working on a brand like Comme des Garcons is a great opportunity to push the envelope. Being an avant-garde fashion brand means there is much more scope to push the boundaries and create something really interesting.
84.Paris took up that challenge here and did an amazing job. Bringing a fragrance to life through advertising must be one of the most difficult tasks in the business. Until we get smell-o-vision or some kind of other contraption, we’ll always be stuck trying to represent what something smells or feels like with imagery.
Interactivity, web design and multimedia have made this even more interesting as brands are now able to push the envelope even further when it comes to advertising their fragrances. This site for the new fragrance by Commes des Garcons, Black Pepper is such a great example. It’s fully interactive, incorporating artful illustration, animation and sound design.
Check it out here.
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We really love this site by Merci-Michel for Orange France. It’s goal is simple and perfectly executed – to wish people a happy 2017 and offer them a fun, interactive experience. With high-quality, detailed illustrations and a load of hidden animations to uncover, this is a great distraction for a work day, all the while being exposed to Orange’s brand.
What more could you ask for?
Check out the site here.