Category Archives: Illustration

The Diver

One of our Multimedia lecturers, Daniela de Lange, recently collaborated on the following short film, The Diver – for Batch TV.

Official Description:

The Diver: A short story about an insecure young woman who is self-conscious about her passion for diving.

For the diver, what she does and what she loves are two separate things. What she does comes at the cost of what she loves. She loves diving. This love demands an uncomfortable amount of self belief, perseverance and emotional investment. Insecure as she is, she does what she loves in isolation. In this way, the diver represents the things we truly love, but rarely get to, because we are so consumed by what we do.

B E H A N C E
C R E D I T S
Written & Directed – We Are Batch Tv
Illustration – Fran Labuschagne
Animation – Daniéla de Lange
Sound – Mount Wave Music

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Picot – Print Campaign

Picot is an effervescent antacid from Mexico and this print campaign by TeranTBWA is such a smart way to show how it works, using great illustration. In each of these, we see the types of foods that can repeat on you and cause indigestion, battling to get out of these powerful Picot bubbles.

Perfect!

Real Handful – Packaging

Real Handful snacks are a ‘nutritious snacking brand’ that aim to offer a fun way to snack on healthier options, instead of falling back on potato chips, chocolates or any other options which, while they taste great, are not very good for you in the long run.

Their previous brand identity was focused around the idea of ‘energy’ and they decided that they needed a full re-brand in order to position themselves better in the market. This they did with the help of Midday Design Studio and illustrator George(s) and the results are plain to see. With a bold, illustration-forward design, they immediately create impact and break through the proverbial clutter.

Take a look at more of the range below!

Alex Gamsu Jenkins – Illustration

Alex Gamsu Jenkins is a satirical illustrator who lives and works in South London. Today, we’re sharing some of his recent works, which take a long hard look at modern life and society and find it severely wanting! From lonely people staring at screens to politicians making deals and soldiers obliterating everything in their path – the excesses and ridiculous nature of modern life is laid bare.

To see more of his work, we do suggest you visit his website here.

NYC Botanics – Print Campaign

With the legalisation of recreational marijuana in a number of states across the USA, brands are starting to pop up, offering a number of marijuana products. What’s interesting, from a branding and communications perspective, is that this is somewhat new territory. Yes, strains of marijuana always had imaginative names, which act as brands in their own way (local strains like ‘Durban Poison’ for example) but never before have they been able to be communicated so openly.

Here, we see a print campaign by GSW, an agency in New York that specialises in healthcare. It’s for NYC Botanics, a company which sells CBD oil products. These products, which are non-psychoactive, have a number of benefits, which we can see brought to life here. If you imagine a consumer who might never have interacted with marijuana before, there is clearly the chance for a little trepidation and fear – something these executions deal with really well.

Over and above the communication goals of this campaign, we’d just like to point out how beautiful the art direction and illustration are here. This is truly top-notch work. We do suggest you open these images and look at them in detail as they are very, very special.

Marco Oggian – Illustration

Marco Oggian’s simple, iconic illustration style is truly a sight to behold. By bringing through the best of ‘vintage’ illustration with bold designs and simple shapes, he creates work that is at once timeless and incredibly modern. This especially comes to the fore when he animates his work, which adds another layer to what he creates.

Today, we’re sharing just a small slice of this Italian illustrator’s work over the past while, but we do suggest you visit his site here to take in more of his incredible work.

Magnum – True to Pleasure

This campaign by LOLAMullen Lowe Madrid works off a lovely insight – people who like Magnum ice creams appreciate art and the finer things in life. To bring this to life, they worked with Thomas Danthony, a French illustrator renowned for his iconic style, and created outdoor pieces of art, which subtly bring in the iconic Magnum ice cream shape.

Try not to drool when you have a look at the campaign below!