If you said to us that ‘white mystery meat’ was a selling point for a new product, we’d look at you with a little bit of skepticism and say something along the lines of: No way. To a westerner, describing cubes of meat as ‘mystery’ and ‘white’ is just incredibly unappealing. On top of that… meat doesn’t really come in cubes, does it?
And yet, in Japan, cubes of white mystery meat are a real selling point. In this execution, for the Nissin company (which makes cup noodles), we see an entire 3D animated film touting these mysterious meat cubes for Nissin’s new Chilli-Tomato noodles. Well done to Dentsu Tokyo for making these meat cubes so appealing, because after seeing this ad, even we’re interesting to know what they’re all about!
What a cool way to advertise a zoo! We’re so used to traditional communication with wildlife photography and other cliches, why not throw it all on its head?
This work by M&C Saatchi Los Angeles takes African animals and turns them into a crazy psychedelic experience, told with great colour choice and some funky illustrations. Have a look at the film below.
These seemingly simple print ads for Gold’s Gym by RG2 Venezuela tell a great story using a repeating pattern that slowly changes over time. This indicates that it’s a journey towards health and fitness, rather than a singular destination or that there’s some kind of quick fix. Over a period of ‘time’ we see the body silhouettes slowly change until they reach their ‘goal’ form, with the Gold’s Gym logo in the bottom right hand corner.
Italian illustrator Matteo Berton has a simple style we love. He manages to take frenetic scenes of cities and crowds and break them down into their constituent shapes – bringing some kind of order to the chaos.
You can see more of his inspirational work here.
We love this campaign by DDB Berlin for Volkswagen’s keyless entry system. Using smart art direction and great illustration, they show the viewer how tough it can be to find your keys when your hands are full.
Simple and to the point – just the way we like it!
Hard hitting advertising that deals with real world problems is hard to get right. Sometimes it can seem forced or end up turning something really serious into something trite. This work by Publicis Conseil though, has no such problems to deal with.
On the subject of child sexual abuse, this ad campaign uses incredibly illustration and a real sense of doom to break through the advertising clutter and really land its message.
See more below.
This one’s a goody!
KFC, along with Ogilvy Jo’burg, created limited edition laser cut buckets that can be transformed into story-telling devices. Through nifty use of a smart phone, these buckets help bring family time and storytelling back to the fore in a time when we really need them.
To see how they did it, watch the video below.