Oil is not a particularly easy thing to advertise. It’s quite a functional item and if you’re not a real ‘petrolhead’ (or ‘oilhead’ perhaps, in this case) then the chances are it’s not something you think about very often. And even if you do think about oil, it’s a necessity – your car needs it to run properly.
This makes advertising oil quite difficult. In a category where brands are less important, because people aren’t necessarily emotionally connected, you need to do something really bold, interesting or emotional to stand out. If it’s not memorable in the best possible way, then logically there’s no way that someone would ask for a specific oil brand at a petrol station. We could say that for most people oil is probably just oil.
Bearing all of this in mind, we can see what a good job Icon Advertising Dubai did here. Using powerful imagery of giant robots using Castrol oil to beat the heat, they’ve created something memorable and emotional. To top it all off, the execution is just top notch – the CGI graphics they’ve implemented here are incredible.
It’s no secret that we love some good craft beer design. We’ve shared a whole lot over the last few years! Today, we’re sharing some work from PangPang Brewery, based in Sweden. We love their fun, colourful, design and illustration style – bringing some much needed fun to the beer category! While mainstream beer often gets stuck in ‘heritage’ and other ‘premium’ design cues, craft beer itself can sometimes end up being just a little too serious. We love the energy and excitement of these designs.
Alon Bonder is an artist and graphic designer who lives and works in Tel Aviv, Israel. His intricate designs and illustrations are inspired by a number of sources, with a strong push from shamanism, ancient cultures and hallucinogenic plants. We love the mix of modern, clean vector illustration with more organic forms. Amazing!
You can visit Bonder’s website to see more of his work here.
We’ve just heard that two of our students were named as finalists for the Student Gold Pack Awards 2018. What a great way to start the week!
Itchy Lice Treatment Kit
Daryl Surtees, a 3rd year Graphic Design student, created the packaging for a Hair Grooming Kit that treats the undesired lice on children’s heads. She made a concerted effort to create a kit with natural ingredients opposed to chemical ingredients. This more holistic approach was spurred by an article in which a mother sprayed insect repellent onto a child’s head and consequently the child succumbed from repellent poisoning.
Daryl also identified that the comprehensive treatment process would include having to use multiple products and to make this process hassle free she combined all the products into one convenient easy-to-use innovative pack.
Bloom Infused Sparkling Water
Taskeen Osman, a 2nd year Graphic Design student, designed a new approach to bottled water. Taskeen’s approach was to use water infused with edible herbs and plants containing the health benefits of each plant. The name BLOOM was chosen while she was looking for a synonym for “refresh”. Bloom captured her attention as it can be defined as more than just “a state of flowering”. The word as a verb, means to come into or be in full beauty or health; to flourish. Bio-degradable plasticas material was used for the bottle, this is recyclable, reusable and also compostable. The bottle cap is manufactured from PET plastic, as it is PVC-free and can therefore be recycled.
To learn more about the Student Gold Pack Awards, you can visit their website here.
This work by Mark Studio for Kgalagadi Collection wines is gorgeous! Designed as a collection of wines for a series of luxury guest camps in the region, we can see how having a few glasses of these wines could make a stay in the Kgalagadi even more spectacular!
Ailsa Johnson is an illustrator based in Tokyo, originally from Halifax in the UK. She graduated from the Edinburgh College of Art with both a BA and an MA and we have to admit – we’re in love with her work. With such a simple style, she is able to convey so much – the mark of a true illustrator!
Check out more of her work below and visit her website over here.